Jackie Welch, was born 1935. Joined General Electric Company 1960, the 1981 president that come to held the position of this company 2001 hold presiding apparitor concurrently. During allow, the market prise of General Electric Company rises more than 400 billion dollar from 13 billion dollar. 2000 Welch by " fortune " the magazine is judged for " century handler " , he still is known as " the whole world the first CEO " , " most the CEO that gets respect " , " the United States' the most successful now, greatest entrepreneur " . Of his compose " autobiography of Welch of outstanding gram · " with " win " popular whole world.
Revive Welch of alizarin red · ever read Yuhafo business school, the hold post after graduation consults a company at Bain management, hold the position of later " haing Buddha commerce is commented on " editor, had published a lot of about leading the force, innovation, article that changes to wait for a respect with constituent behavior, with write in collaboration with of Welch of outstanding gram · " winning result " .
Core contentOne, should have pattern of a trade
Commercial pattern is mixed about the regulation that how is in business namely a road, the regulation that Jackie Welch summed up a lot of is in business for us and cover a region. Need an attention among them have at 5 o'clock content.
The a bitth it is to should notice development cooperates with force and leader force. In modern society, a lot of businesses are finished by company of a home. Differ with the individual, an enterprise wants to do the business do greatly strong, must notice in-house harmony and collaboration. That is to say, must notice to cooperate with the development of force. In coordination force lets mission, action and result rise in coordination namely. Mission, action and result 3 person it is mutual correlation, inseparable. And 3 person break away from each other, can bring about in coordination of force weaken, thereby from go up at all the development that affects a company. About heading force, welch thinks, there must be in leader heart " person " word, should realize doing a business is actually work in what be an upright person.
2 o'clock is grow in setback and failure. Should dare straight face is traumatic; Want tarry outstanding talent; Want hard to improve business; Want to adjust the development strategy of the company, how be adjusted? Welch put forward 5 pieces of slide laws. The first piece: Evaluate a company to be in the big environment of the industry. The 2nd piece: Evaluate the competitor's closest activity. The 3rd piece: Analytic oneself is in a few states in the past. The 4th piece: Analyse delitescent variable, it is those the afraidest things. The 5th piece: Analyse the advantage of oneself; Take IT and risk management seriously; Do not do be anxious meaninglessly. 3 o'clock is to want to be kingcraft in order to grow. We are being used up everyday, disappear cost source, spend money. And grew only, we just can be overcome use up brought adverse consequence. How can you just achieve growth? The key is to want redefine innovation. Welch tells us, real innovation is the initiative that produces everybody energetically, the growth that allows them to enlist a company widely comes in the action. Be based on this, want to be fluid of company infuse new blood ceaselessly, reasonable the firewood that adjusts employee proposes a toast.
4 o'clock is the view that has globalization. In fact, globalization is a kind of thinking. It guides us to develop the market with bigger more, let us know the value of mutual benefit win-win.
5 o'clock is to value financial, sale and public relations job. Financial work should capture 3 core: Shed those who judge the business to move through cash healthy. Through increase and decrease the watch judges the ability of company profit. Through difference the analysis is a company decision-making provide a basis. With respect to sale job character, want to do the work of the respect such as good product, channel, price, conduct propaganda and group. With respect to public relations job character, want to be good at answering the crisis, defend good business reputation.
2, make commercial dream with the force of the group
This part is the elite of whole book and core. Why to say so? Because Welch tells us, rely on singles to be fought alone can do poineering work successful times had gone, future belongs to those rely on the person of group power and company closely certainly. Since the group is such important, how should establish a powerful group?
Above all, want to have certain leader power. The leader should have the capacity that knows the fact. Want to know the fact of the person's truth and company. Want to understand the position of every employee already namely, should have clear knowledge to the current situation of the company more. The leader is good at establishing trustful relationship with subordinate even. Because mutual between without accredit, know the fact very hard.
Next, promote the quality of the group. How to promote? Need arrives from invite applications for a job assessment, do much work to management again. With respect to invite applications for a job character, enrolling appropriate person nature is meddlesome. But if enrol improper person selected, not simple gruffly is treated, want to combine the current situation of the company, the kind that takes tone post will dissolve contradiction; Want to exalt the happy feeling of the group. Can from increase firewood fulfil to begin, this is to add a group the means with attributive most immediate sense. In addition, improve the working environment of the group attentively even, make a kind of powerful culture; Want to adopt the assessment system of poor dissimilation. To a person, had had be about of come to an agreement or understanding, have difference be about to point out face to face come. And to different person, want to be behaved according to the job, undertake assessing; Want to know manpower resource to supervise the work afresh. The core that person endowment resource manages depends on how fostering support of the people to portray a person. Accordingly, to build a group better, need knows manpower resource to supervise the work afresh.
Finally, want to pay attention to a few special groups in the group. The person that Welch separates these special groups into talent, free profession and the person that fill negative energy 3 parts. To the talent, should accomplish understanding the truth and establish trust; To free profession person, should make full use of all technologies and they maintain connection. In the meantime, pay attention to the thinking of socialization even, realise they urge action to what the company grows adequately namely. To the 3rd kind of person character, should be adopted most or argue the administrative way of peace talks heart.
3, the profession that learns him management
Experience is do not waste life absolutely. How to do ability to be after all do not waste life? Among them the most crucial is, must find those fated the thing that will do by ourselves. But these things were not placed off-the-pegly before us, need us hard to search. Above all we need to ask our, most what is adept thing after all. Next, we need to ask our, do you want what to thing do most recently? What thing lets you already excited happy? Be opposite because of these things you, it is to send what like from the heart, do not need any outside force force. Finally, we need to search seek what industry and company, can satisfy oneself requirement. Welch says above this process is called " the region of the destiny " analytic law. Good to use this method, we still must handle the relation of good job and life.
Experience 2 it is to walk out of trough period bravely. No matter be to be others to work, or oneself do poineering work, want a career of professional make it, dare even the trough of straight face life period. How can you just walk out of trough period? Want to establish the belief that does weller; Should establish " I do not enter hell, who enters hell " belief; Want to seek an adherent; Should catch up with newest science and technology; Want to be good at learning; Want to love each person.
Experience 3 it is the heart that maintains to struggle forever. Do not let end block up your ongoing footstep. Each end is an opportunity that begins afresh, let you become cleverer, more experience, braver ground steps down. Accordingly, no matter be to leave one's post, still be poineering failure. No matter be rising, successful still. Do not lose struggling heart, want idea to try to start new scope of operation however. Always should carry remember, to life, the most important is not in the past, did not come however, however him give somebody a new lease on life.
Gold sentence
1. cooperates with the vitality place that force is a company. Welch thinks, whether the development that gain can affect a company, whether to get used to a society to be able to affect the development of the company. But these are not prime factors. From go up at all the factor that affects company development is to cooperate with force, it is the company arrives from the mission the action, arrive again the force with 3 mutual and mutual and harmonious, consistent as a result element.
The heroic creed times that 2. singles fights alone has gone. In commercial spring tide of swift and violent development today, real hero is a group.
3. does not have a group, the development of the company is 0. Without the group, the wisdom of the company is 0. So, go building a predominant group, this is the basic line that the company survives and expands.
