According to " daily Post " reported on April 16, yamaxun shops the commodity of the store is full of false comment, by tens of thousands " anonymous " the brand was hit by countless users 5 stars reputably. This one phenomenon affected Yamaxun already badly the movement of the website and capital flow direction.
Investigate discovery, in the product of hundreds kinds of technology of on Yamaxun 14 categories, have 5 stars to be counted reputably most is a few not well-known trademarks. Supervisory orgnaization says, these false 5 stars are commented on may misdirect consumer, waste their money at the same time. Yamaxun just expresses, brands of a few little-known science and technology and product (a lot of it is China those who make) , using false comment to come the client's search disturbs ill-natured Yamaxun as a result its choose.
Consumer organizes the product of hundreds kinds of technology in checking category of 14 popular products, include recorder of earphone, drive a vehicle, fitness to track implement with intelligent watch, check the sign that whether has doubtful false comment presence thereby.
Investigate discovery, the product before the rank leans basically is little-known brand, for instance Itshiny, Vogek is mixed Aitalk. These brands have thousands of comment without test and verify, show without evidence observer is bought really at the same time or used this product.
Well-known, the shopper of about 97% depends on online client comment to assist buy, this implies false criticism is a serious problem. Competition and market control bureau (Competition&Markets Authority) afraid, the comment of misdirect sex may the choice of screwy everybody, mix to the hotel from family expenses product cafeteria things, this is annual drag in the consumptive expenses of 23 billion pound.
Investigation makes clear, if Yamaxun wants to defend the accredit of millions client, must do more jobs to keep clear of the fluky false comment on the website.
Researcher discovery, the 5 stars of a lot of products divide several Gao Deling's people to suspect reputably. These grade are formed inside very short time, some forms on 10 thousand inside a day even. There can be a red sign to show these comments are a holiday near them.
Cite a case, if according to the client grading undertakes earphone is searched, so the result of the search shows the platoon is in of head of a list of names posted up is an unknown brand. In many 12000 its comment, close very all come from the purchaser without test and verify. Strange is, the impure even irrelvant in the comment is evaluated, be like the evaluation to soapbox.
Analytic discovery, when evaluating fractional sort by average client, the platoon is in of head of a list of names posted up is unknown brand. In these comments, occupy without the comment of test and verify 99% .
To this, relevant controller suggests, shopper needs to buy those brand products that they never had heard of carefully, they have even if the client evaluation of a lot of fronts.
Yamaxun expresses, oneself had thrown a large number of resource to protect the integrality that the comment examines. It has clear guidelines to examining personnel and sale partner, can adopt law to act to offending the person of guidelines. This company shows, it chooses false comment in use investigation group and automation technology. The client can pass report of service department of client of Xiang Yama abdicate to seek a help.
