Do you believe those who there is memory to odour also is? Have a such libraries, with " odour " name, inside, you can smell sundry odour, no matter be the flavour of clay, still be the fragrance after rain, also or it is honey peach, chocolate. And ah, what you harvest inside is odour not just, still have to it associated memory, the brand that this is odour library is enunciative: "Series connection odour and memory " . How, you also want to be experienced particularly, search was once remembered goodly?
Odour library is not true library actually, however a shop that gives priority to battalion product with perfume. With the tradition having complex before, medium, hind the perfume of tone is different, the perfume some of sale has onefold taste only inside this, but still drew a lot of people. The reason is very simple, clients feel, the memory that is hidden in the depth of the bottom of the heart can be evoked in that inn.
Is the sale shift of odour library very brillant? Actually, undertaking packing to the product is all businessmen metropolis the business that do. You might as well think, why can you have good opinion particularly to a certain product? I think, besides the function of product itself, still can have a lot of other factors: The likelihood is a certain concept of the product, the likelihood is an advertisement speech that gives prize, likely still, apropos the brand spokesman that they ask is the star that you like. For the angle from psychology, this kind " love me " reflective is one kind is called " halo effect " state of mind.
Be in for instance cosmetic domain, it may be said of effect of this kind of halo is nowhere is absent. Girl people buy, it is the effect of cosmetic itself not merely normally, still have the value of its backside. So, after a new product research and development comes out, be market of very won't sharp trend, it still needs to pass a very important segment, that passes market department to make a brand-new explanatory note namely. So, how can be market department done?
The product that they can offer in recipe division normally looks for a few keys to nod in the introduction, describe a product next with the straightaway, language that has alluring sex very again. For instance, the meeting in the specification of a lot of cosmetic has " contain a variety of plant elite " wait for similar description, this can bring consumer a kind of natural, real sense. Again for instance, the water that some brand chamber of commerce protect production skin to taste is called " energy water " " diamond water " , even " the Alps spring " wait. Actually, recipe division just is magnetize water or electroanalysised, water still is water, but changed a name, the sense that gives customer but immediately lofty went up.
We take Korea again top class cosmetic card " hind " for, the spokesman that they ask is Li Ying love, whole ad style is lady style, all clients that use this product, be by brand business a respectful form of address " empress " . A lot of purchaser say, they are by this " court stage is costly maintain article " advertisement place moves, plus the packing design that the product restores ancient ways, really gutty pass through the sense that returns archaic palace.
Can so say: To a lot of consumer, what they pay attention to more is the feeling when buying, is not the effect when using.
We are in daily life, often be enveloped by all sorts of aureola and do not know oneself, psychologist noticed this one phenomenon already however. Go up century 20 time, · Sang Daike put forward American psychologist Edward " halo effect " this one view, think people is right the acknowledge of person and thing gets very easily the influence of certain and local feature, arise to whole thereby active inactive perhaps judgement. Such you are OK coming that understand this kind of psychology: See the person above some picture when you, afterbrain spoon has the halation with light circuit, that most is not Everyman, he can let you be opposite for an instant certainly his be filled with deep esteem.
American psychologist triumphant benefit did a test in the university. He is different to two class classmate says, because oneself are occupied cannot attend class, need asks to study inborn take over a class for an absent teacher, when he is introducing this graduate student, used respectively " enthusiastic " and " chill " two such adjectives. Result, the classmate of two classes differs completely to the manner of this graduate student, a class is very interactive and active, active; A class criterion is keep quiet out of fear, inanimate. Different adjective, give this graduate student hood different colorific aureola, also let students go with different eye look upon he. Halo effect, operating in virtually so namely our thinking, affect us the view to the thing.
Successful sale is such, once the affection of people heart is aroused, the product can take halation oneself, this halation may be close affection, love, also may be good to going memory, or some kind of special feelings. What people consumes is a product not just, however affection; What people pays attention to is a function not merely, still have experience. Held this, the logic that you can understand product sale backside and cover a region. You also jump out with respect to the thinking that can let your product itself, and from the other side proceed with around the product, gift the value with additional product.
The proposal that I give you is, the society changes a perspective to see a problem with frame. What calls frame to change a perspective? For instance, a picture, when it was not being mounted a picture, looked value is done not have so tall; Once by the frame with beautiful mount, you can feel it becomes high-grade. So, you should learn to disentomb the uniqueness of a thing, go explaining it afresh. If we want to let a common thing glow, relying on this thing itself only is no good, you should use the thing like frame to decorate it, give it the conspicuous idea on the coronal, endow with for it can, add cent to it.
So, in daily life, we can from " halo effect " in what to acquire? In sale, we can make halo lead customer, but in human association, we avoid to wear halo to others. Occasionally you can encounter a few people, they are likely not so the aesthetic standard that accords with you, or their words and deeds behaves you cannot bear the sight of a little, but remember please, do not affix to them easily " label " . What see because of you, you feel, just is your heart is projectile, you make those who went out to contain bias " halo " .
Contrary, some people are likely apparently the sense that gives you is particularly good, but he may have a few real features that you do not know. So, you should learn to set out from whole constantly, give oneself a bit time more go watching a person or a thing, fasten rapid move to make conclusions. Maintain sober thinking, just can make clever decision, our course is emphasizing this all the time.
Good, today's topic arrives a little here, we fall period adieu.
