Respecting sale, metropolis heart gives birth to many consumer inimical, in their impression, after sale takes barber shop namely Mr. Tony says " should otherwise do a tinfoil to iron? Should try the ginger shampoo that next Korea import? ... " but this attributes simple sale only. Good sale, should be the bridge of join manufacturer and consumer, can say even, consumer needs sale more than manufacturer occasionally.
Information explosion times, it is the person raises money no longer
We purchase associate with thing, often be undertake choosing inside our life radius, even if is a few special article, also be undertake purchasing from finite by way of, that is the age that the individual raises money. As the flying development of Internet and traffic, the information that people accepts becomes index growth. Before we buy a clothes, the likelihood is only in 3 two inn undertake choosing, and now, not only optional substance inn soars, on shopping APP but option is without number more.
The dress is such, car Yi Ran. Exhibit with the Shanghai car of the near future for exemple, those who exhibit is truckload amount to 1505, the model that global head delivers amounts to 129, can say a lot of people that are engaged in automobile industry can not admit certainly complete. So to consumer, from inside so giant information the sieve singles out the model that he needs, how is difficult!
Conversely, to car manufacturer, want to let consumer realise oneself product from inside so many competitor, approve oneself product thereby, also be extremely difficult. On one hand, consumer information gets channel to become much, the new technology that a lot of manufacturer roll out, likely in customer key point no longer so fancy. On the other hand, the flying development of information and technology creates a product easily coessential change serious, consumer is chosen hard.
So, showing level is the age that a person raises money. How essence of life follows sale, make consumer rapid choose to fit his product, be manufacturer only no longer appeal to beg, more may important to consumer.
Gold highs award is to bring good sale
During Shanghai car is exhibited this year, prize-giving ceremony of award of golden a small room also the corresponding period is held. Award of golden a small room is by " car business is commented on " the magazine is sponsorred, APP of steam field car is sponsorred jointly, committee of industry of automobile of stimulative commission of trade of Tsinghua university China and research center of innovation of business school of the Yangtse River, world economy research center, China International is directive unit, know to bud seeks advice and hear degree of research to be supportive unit, impetus medium is undertake unit.
Award of golden a small room is with " impetus of innovation of Chinese car brand " give priority to a problem, aim to reward the brand devotes oneself to to system of innovation, sale mode innovation, sale innovates and obtain higher investment redound and the car that be benefited on Chinese market brand. In the meantime, its also are the platform that handler of sale of a car learns and communicates, drive the evolution of sale of Chinese automobile industry then.
The expert evaluation that passes 3 months and network are voting, award of a small room of the 5th gold chose many heavyweight large award, the Chinese car city in be trough shared a lot of valuable sale case. Among them You Aichi car wins large award of full-court of sale of innovation of card of award of 2019 gold a small room, and of Great Wall car " department of Ha Fu F cheats a face to sing recreational conformity sale case " won 2019 Jin Xuan award large award of full-court of product innovation sale.
Does gold high award brings us those enlightenment?
Love gallop the car passes a youth the most popular shake phonic APP, with " dote on you one minute 80 seconds " tremble sound item of sale of the conformity that cross a boundary moves consumer. The TV program that product of department of Ha Fu F also is an overheat door will join product and target consumer. With target consumption group daily recreation is nodded to be cut, undertake whole jointly owned is sold crossing a boundary, can obtain right result really. But the sale method that also has a few forms more can essence of life searchs a target definitely to consume a group, let consumer arise for instance in all affection.
East wind is multiplied be aimed at new model with the car " AI zoology SUV " sell a site, small film of theme of custom-built Spring Festival, through the softhearted story on the road coming home during the Spring Festival, deliver " AI of belt of this Spring Festival comes home " thematic connotation, at the same time function of window of system of engine of car of intelligence of clever and embedded Windlink 3.0. Delivered a product to sell a site already, let consumer arise again in all affection, your person hard dismiss from one's mind.
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Write finally: Develop at full speed in Internet science and technology today, manufacturer is carried brace up the sale that sales volume has needed, consumer chooses to fit his car product, need good sale more. This platform will swarm into award of a small room of our hope gold henceforth more sale case, drive the evolution of car sale thereby, promote the development of automobile industry then.
