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The society of the body cannot leave in this mobile phone, how many person still can read newspaper?
To most person character, go up in the subway no matter or be in dining-room, draw out skill machine, brush brush a head just be normal.
Of information expand the reader that makes want to read deepness news is dazzling, this makes media person and reader same feel bemused.
Is the fatigue of gram of Dutch Alexander · that is 30 years old smooth (Alexander Kl? Pping) , the platform of news paying fee that tries to use him -- Blendle, those who change the public read mode, in the make vigorous efforts to turn the situation in the dead end of paper intermediary.
Home page of Blendle official net. The graph results from network
Blendle establishs in April 2014, aim to read mode with what content pays fee, the tradition that changes people reads the destiny with means and paper intermediary small type.
The user is bound on platform decide credit card, charge a cost for Blendle account, when the reader nods the news that he is interested in, blendle will be automatic deduct a few expense from account. Special is, if the user is right bought content is dissatisfactory, still can choose refund.
Blendle reachs cooperative agreement with media of all Holand place almost, after extending American business successfully, " wall street times " , " new York Times " wait for what many famous media also ascended Blendle one after another to pay cost to read sheet of a list of names posted up.
Can the news of refund. The graph results from network
Interesting poineering story
The group atelier of Blendle does not resemble the office of most severe strain it seems that, the room appears too a few more interesting it seems that. There is the toy of the football on the desk in the corner, it more the communal anteroom that resembling is an undergraduate.
An identifies a Blendle father in the youth that you lie fallow very hard from a flock of dress overcomes fatigue to make the same score, he may be considered as extremely of guest programmer and so on.
This young person that do poineering work, this year just year full 32 years old.
Is fatigue of Alexander · gram smooth (Alexander Kl? Pping) . The graph results from network
· gram fatigue made the same score Alexander to clinch a deal when 15 years old his brushstroke business -- the appearance measuring a lie that buy in and sell at a profit imports from China and remote control helicopter. After high school graduates, he read a year of book in the United States, return Holand again, medium bachelor's degree is obtained in Amsterdam university.
During school, gram fatigue makes the same score network media to had written an article, graduation hind worked a few years in medium domain again, still participated in the program of the show that take off a mouth of widely known of a few place in Holand TV station.
2011, gram fatigue makes the same score Si Tan of Black of reporter of the newspaper office before receiving to come from (Martin Blankesteijn) group of hair mail, offerred an outlet that solves new media to read predicament.
In mail, black Si Tan tries to seek the media person of have a common goal, build small pay mode read platform. Before this, black Si Tan of 24 years old everywhere be rebuffed, extremely rare person of the same trade has fun at to his originality -- encountered gram fatigue to make the same score till him, two youths chime in easily, become a partner quickly. The job of behind the curtain that Black Si Tan is in charge of website and platform and safeguard daily, gram fatigue makes the same score a delegate company to attend activity of of all kinds business, negotiate with publisher, sign agreement.
Fatigue of Alexander · gram is gentle Black Si Tan. The graph results from network
Company of the first when Blendle persuades top class media is Dutch NRC (" business signs up for new Lu Tedan " ) , after persuading NRC successfully to register Blendle, everything becomes successful it seems that rose, "Resemble snowball same " (Alexander says) , they establish cooperative relationship with media of media of most Holand mainstream in succession. Do poineering work after 5 months,
Blendle announces to obtain Germany the biggest publisher of press of Si Pulin case and American new York Times in all the investment of 3 million euro, occupy 23% .
Nowadays, after occupational Holand media, blendle has extended the market to Germany and United States. The most reader of Blendle is 35 years old of the following youths, their apt gets the information that he is interested in only, this part consumes a group to grow in gregarious network, the amount is huge, thinking is active, purchasing power is strong, it is traditional media is being lost, also try to attract, gram fatigue is gentle Blendle hope runs mode distinctly with it, in helping traditional news return the life of young generation afresh, go.
Blendle group. The graph results from network
Oppugn and develop
And the consumptive pattern that lets most youth get used to this kind of content to pay fee, not be a very easy thing -- make the same score when gram fatigue especially when trying to popularize his platform to the country besides Europe from Holand.
In Holand home, regard young many people as the Dutch of the language, OK and automatic screen the competitive pressure of the 90% free content generator that come from English world.
But transmitting the network society with extremely powerful force, enter the Blendle of English world, must face conveniently cereal song to be able to read the new information of connotation close, it is to advertisement is changed and can not attract more readers to choose to pay more merely.
This also means Blendle to must find the uniqueness of platform, forgo one share likelihood and other website " hit a car " common news, change readability to stronger deepness survey, behind the curtain story and full length interview.
The news that the reader is interested in most. The graph results from network
Another problem that is worth alert is, the intent saves the Blendle of earnest media, likelihood instead because its are special " the client is oriented read " , the tradition that pounds paper intermediary further divides the work and run way, bring about the die out of paper intermediary secondhand.
Content pays platform to be able to bring about the occurrence from media: If be Blendle to write a story to be able to make money, that people needed to work for new York Times again far from.
And in traditional media, the report of a few high return rate (be like news of recreation, sports) gain can prop up another a little bit opposite for the article of little person make inquires (if academic news, enterprise introduces,wait) , the difference that Blendle causes them is bigger and bigger, the vivosphere of little numerous news will become smaller, the edifice of structural no less than of traditional media bend, be between the beetle and the block.
But anyhow, the occurrence of Blendle is too busy to log onto each big news website to choose information however to loving to read a good news that improves life quality is certainly for you, after the reader that selects difficult disease chose big data meticulously to had been calculated, its new function suits your good literary works most more.
We had begun to accept content to pay the App of cost and electronic game, also charge value member every year for music of net Pan Heyun, why cannot pay a few cash again, buy a news? After all, reporters also provided the good story of countless for us.
Suck " carry on one's shoulder " gas, admire " orchid " flower, a bit attention brings back the home!
