Doesn't performance of group of every quarter end amount to mark? Preeminent group uses 1 device on

I discover period of time recently, duty field reader favores the article of working methodology quite, compare original working methodology especially. And the topic such as experience of successful to those telling personage, self-discipline, the implied meaning that the deepness that browse does not have working methodology apparently is profound, I can output the face after place the article of more job methodology.

Believing the performance of every quarter end to examine is the thing that each group controller headache, the group with poorer performance is potential quarterly money award is taken not complete. This period introduce method of a kind of job to everybody, OKR job law, take us to take performance stake easily.

There has been company of a lot of large Internets to be in in China practice OKR job law, for example Ma Yun's Alibaba, plum the 58 is the same as city, Li Xiang cars of Yan Hong's Baidu, Yao Jinbo and home are waited a moment. The about OKR reference book on market has had a lot of actually, I was bought a few after coming back to read, discover a very serious problem, our branch uses OKR into the form at ordinary times, both neither is KPI, also not be OKR, be equal to be expressed at a working allocation merely just. And specific how to make a correct OKR, I can give everybody fine fine way in language minor details come, everybody sees government-owned patience downward.

When I just joined office new company, the leader gave me the pattern plate form of OKR of a quarter, I am holding curiosity in the arms to ask a leader: What is the core target that our branch finishs a quarter?

The leader was asked for, tell me: Of the development that our branch issues a quarterly core to look mark is new client, old client safeguard, sale above quota 20% , profit margin 40% , still have. . . . . . . . . Still have waited for me otherly to think of to tell you again.

I listened to water of a mist, but I did not continue to examine minutely to the leader, because my heart is medium,had had preliminary decide.

Divide a department for know clearly the working content of other staff, I wanted the OKR form that other staff submits last quarterly branches to the leader, undertook according to each business group OKR is arranged.

The result that arrange is as follows probably:

1, the OKR that each business group refers, the OKR that refers up with the leader is not on a direction.

2, group of each business group member referred OKR, the OKR that with each business young group leader refers also is not on a direction.

3, most those who make me amazed is, the OKR content be identical that the OKR that refers at the beginning of the quarter and quarterly end refer is spent unexpectedly exceptionally low.

Taking these question, I find a lead again, hope he can dispel doubts to me.

The leadership thought to fall, let me perfect OKR in order to assist a leader for the job, help him comb sectional interior OKR to run a system.

My heart thinks, quite good, original OKR is the thing with a secret illicit, there was a leader now " sword of high power " , I can master more OKR information freely.

Taking these issues, I looked for business group A, B and C to undertake questionnaire is investigated respectively, although business is different but questionnaire content is roughly consistent, do not part here give uncecessary details.

I: Are you clear lead the OKR in this quarter?

The group is senior: Not clear.

I: Then you have advisory leader when referring him group OKR, we the OKR of this quarter?

The group is senior: Do not have, the leader says what moment is handed in, I submit form on time.

I: After then you are referred, does the leader have examine and approve? After be being examined and approve, have undertake communication with you?

The group is senior: Whether does not firm lead have look, but at least I did not get any mail that examine and approve about OKR.

I: The technological process that yourself understands to OKR is made?

The group is senior: Clear, it is him everybody arrange the job to oneself, the leader is referred after I have pool as the group leader next.

I: Is the member that are then you clear about your group how to give what he arranges the job?

The group is senior: I looked probably, without what too big question, working content basically is a leader at ordinary times those things of talk about again and again.

I: Why is still having a problem the OKR be identical that refers at the beginning of the OKR that quarterly end refers and quarter is spent so low?

The group is senior: Oh this ah, because be in quarterly end when the OKR that discovery makes at the beginning of the quarter is done not have more very much finish or press a root to was not done, because working content often can undertake adjustment, we also do not have method.

I: The last problem, if our branch implements the OKR government measure of a standard now, you here support?

The group is senior: I am support, because occasionally we can discover working way is more confused, do not decide the leader wants.

I: Good, the thank cooperates.

The course investigates questionnaire, I summed up probably cause in front the reason of 3 problems:

Through the talk we discover not hard, the branch leads pair of OKR and do not have enough attention above all, did not undertake examination even. Next the OKR that the group refers also did not undertake communication with the leader, also mean a group not to know the leader's program as executant.

In fact, the OKR of whole department is to need what each members make our department together, such ability arouse each member enthusiasm rise, force of efficient when carry out hair.

In sectional government most those who abstain from is the leader yearns east, subordinate thinks westerly, often cause hand over item by item of crucial time red-letter day not to give a key to yield content, go against sectional value reflect.

Actually very simple, because the branch leads the ignored to OKR, be in " the below follow the behavior of the above " under sectional member also not quite care about OKR, go to OKR finishing when the thing that does a formalization, it is to make a list merely just.

The group becomes a job of so called OKR to plan, also originate merely leader at ordinary times the content of a few jobs of talk about again and again, but the core target that this does not mean these is us.

Be being led because of the branch and did not communicate true core cause, bringing about sectional member is not way of very clear work, can be retreated only and beg next the leader at ordinary times the thing with most talk about again and again makes program content when charge for the making of sth. .

We know, target feeling is a thing that can drive a person very much. And the OKR that we refer in quarterly end can be revised unexpectedly, this make me astonied really.

Be told suppose as sale hillock, the target of 100 thousand sale is made at the beginning of the quarter, and in quarterly end because outstanding achievement is not ideal immediate modification goal is 50 thousand yuan, reach rate 107% , can you decide to overfulfil the task?

OKR content can undertake modification, immediate reaction gives a department complete to the assessment of OKR a consist in form, did not quantify a mechanism enoughly to undertake assessing.

In finish after OKR questionnaire is investigated, I think the leader did summary to report, ordinal and listed we are current the problem of OKR use current situation and existence, hope he can support me to carry out OKR to rectify and reform inside the branch, help branch executes efficient management and creation value the biggest change.

The leader was approved.

So, how does ability make an OKR correctly?

A correct OKR should follow the following principles:

If you still remember a word, what is the core target that has leading sector asked next quarters before me?

Leading those who tell me is: Of the development that our branch issues a quarterly core to look mark is new client, old client safeguard, sale above quota 20% , profit margin 40% , still have. . . . . . . . . Still have waited for me otherly to think of to tell you again.

The leader said 4 to me at least at a heat " core target " :

01, the development of new client.

02, the maintenance of old client.

03, sale above quota 20% .

04, profit margin 40% .

05, wait for calm.

But in fact, the target of quarterly OKR core that we need to make had better not exceed 3!

If core target is too much, we can discover all causes very core, all targets are not very core, the branch will tell and do not have the meaning that achieves any changes to us so.

So we need a target to have first step sort, the choice can serve as the target that finishs a quarter 3 times.

Final we chose the following 3 targets:

Target 1: The development of new client.

Target 2: The maintenance of old client.

Target 3: Sale above quota 20% .

Although profit margin of the 4th target also is held out important, but the product that considers us still is in level of market of race to control, compare just profit margin appears preferential class is done not have so tall.

Goal setting still needs to undertake quantifying, convenient data assessment and let what the member can look see, if can use OKR plan even conditionally,big screen puts in come out, let all members can look everyday get OKR plan, know where difference is.

If the target is finished,lead those who make is too low, that to the group character simply too relaxed, that is worth to creating value and character does not have the meaning of what materiality.

If the target is finished,lead those who make is too tall, it is the target of too high to reach simply, that to the group character is to be without a meaning really, had been a not achievable fact.

Usually so the target completes rate proposal is 50% , the target of 50% is to be able to let what person effort can finish.

The sectional objective that quantifies finally, it is a branch all members are in what the collective on the meeting makes Zhou Wuzhou, each members expressed the view to this target, integrated the adjustment that my general target undertook the view of each members quantify:

Target 1: New order is occupied than promotion 30%

Target 2: Old client keep leads promotion 20%

Target 3: Sale above quota 10%

To here, the OKR target that leaves a quarterly department is very specific, at the same time I also emphasized on Zhou Hui next the OKR target that we need a quarter to throw energy total heart to us comes up, because this ability is our real cause.

After target make choice of, we need to tear open the target solution to undertake executive for the target of smaller granularity.

For example new order is occupied than promoting the goal of 30% , * of number of caller of website of = of new order number is changed rate, and change leading is the browsing deepness that relies on page of product detailed information.

So I am goal setting

P1: Website caller counts 30000 UV;

P1: Change rate promotion to 30% ;

P2: Promotion of the product deepness that browse comes 45 seconds;

Somebody can ask, why be P1, P2, P3?

In fact, I label P1 is the thing that must accomplish, p2 is labelled is the thing that can accomplish. Be counted because of caller and change rate is direct decided new order is occupied than promotion, so I label them P1 level.

And although the product deepness that browse also can be quantified, but not be direct payoff, attribute 2 level payoff, so I label him P2 level.

Through the discussion of all sectional member, I tear open the target the small end that sees the following small granularity:

P1: Website caller counts 30000 UV;

P1: Change rate promotion to 30% ;

P1: The satisfaction after carry out spends promotion to 85% ;

P1: Slow-moving rate drops the product to 10% ;

P2: Promotion of the product deepness that browse comes 45 seconds;

P2: Promotion of rate of old client pay a return visit comes 95% ;

P3: New rate promotion comes on the product everyday 10;

Below the premise that tears open solution target to approbate to this in all member, caller of my general website is counted and change rate cent to match gave operation the department, carry out hind satisfaction is spent and rate of old client pay a return visit allocated the branch after carry out, the product slow-moving rate is mixed on new rate allocated product branch, the product the deepness that browse gave a design the department respectively, it is OK to enjoin each group to grow according to this target, the cause that has smaller granularity again tears open solution, allocate each person to panel member.

Carried out the most importantly after goal setting namely.

In OKR the scarcely in executive process is met plain sailing, after all prep above is worth the target of our set currently, the group needs to search nicer executive method gift to achieve a goal, fail very easily otherwise.

The crucial factor that target of general effect OKR reachs has the following:

1, did not establish first step to the target.

2, lack is communicated adequately, bring about fail accurate understanding target.

3, did not make good plan.

4, did not spend time on important thing.

5, abandon easily.

Usually, my proposal group is spent with the time dimension of week, month, quarter and year respectively him Review OKR target in finished state.

Especially each weeks Zhou Hui is right plan of this week OKR goal undertakes reporting dispute often necessary. In the meantime, rate of progress of this week OKR target is reported in each group when, can put forward more idea to perhaps need the support of other department, make everybody sufficient communicate, mutual support, mark of catalogue of the branch that finish.

Sum up to everybody a few what make an OKR target need to notice more reasonable:

1, firm objective, ensure group focusing arrives on main goal, at the same time the target needs all member to be made jointly.

2, the little cause that big target tears open solution to be able to be quantified into small granularity further, convenient each group undertakes executive.

3, evaluate OKR to carry out achievement, every a week undertakes to OKR target Review dispute often is necessary.

The target that cites with above paragraphs chapter is citing merely, be not specific target. Additional, OKR is versed in course of action applies to an individual likewise actually, did not execute the company of OKR job law to those returning especially, change a thinking to imagine his into a group to make OKR, the likelihood can have greater help to you, the illicit that expects you is believed or leave a message.

I am house of duty field all things - Yin Sang, 5 years of state-owend enterprises, look forward to of 5 years of illicit, time government amounts to a person. Pay close attention to house of duty field all things, it is OK to have any duty field problems illicit letter gives me, help you resolve duty field crisis.