If you have yearly salary,the job of 300 thousand, at hand has 2 million, does your meeting go off with buy room, conduct financial transactions... still go to factory of charge for the making of sth. ?
If take plant of charge for the making of sth. , oneself make a product, make medium of communication, make a sale... so, fixed investment turns over times with respect to need! Hire workshop, employee labour, into equipment... together with follow-up is whole the investment of operation flow, not 1.8 million it is impracticable! Additional, fixed investment of every months also wants at least hundred thousands of!
The profit margin that we calculate a product first is 20% , so conservative in light of, every month need sells the cost of 300 thousand 1.5 million, annual 18 million!
If benefit is good, every mean monthly sell 100 thousand yuan more, can earn 20 thousand yuan of profit more! Come down one year so, also do not pass 200 thousand!
And 2 million take investment economy, conservative will calculate, annual the accrual of 100 thousand does not have a problem completely also.
Suppose, our investment is 2 million yuan, will to everybody see a group of effective data contrast:
Press this computation, work + year of earnings situation of conduct financial transactions as follows:
This is the current situation of instantly manufacturing industry! ! !
Last month, friend pour into the circuit processing factory of 8 years of painstaking effort, announce to go bankrupt close down! Arrive from 2010 now, once scene temporarily, also ever outstanding achievement declines cereal bottom, but absolutely did not think of, struggle to still pull raging waves without supernatural power afterwards! The cost of the factory is climbed year after year litre, profit drops for a time for negative number!
In those days ten can get decided rent, nowadays hundred thousands of cannot negotiate;
The employee that applies for in those days queues up to be being squeezed come over, carry salary to enrol a person very hard also nowadays;
"Arrived nowadays, I also must admit defeat! paid the salary of supplier funds on account and worker, cleared the equipment in the factory, be in debt fully two. Be in debt fully two..
More than 10 years ago, start working factory, although work hard,become a boss, but the basin full earthen bowl that also can earn is full. Did treatment manufacturing industry to be become however nowadays least of all the business of be to one's profit! Present mill boss, supporting to exploit the person's cap, will do not make money; 2 come tired broke down the body, how saying is not a good assignment.
Mill boss is falling into enemy hands! ! !
Those open the friend of the factory beside, in quick succession hears the news that abandons a plant. The friend that became ten years of plants sold a house to just fill finally on debt; Still one learn to grow a business also is half-dead, be between the beetle and the block...
In those days the manufacturing industry with infinite scene, gradually with each passing day awkwardness and but. On one hand, study ability is defective, ability promotion does not follow to go up of commercial pattern Protean; On the other hand, the market is become already change bureau, be invaded strongly by digitlization!
Cost rises! Be undermanned! Channel stricture! Resource is in short supply! ... hardships of manufacturing industry place, walk with difficulty. What they are faced with is the heavy extruding of big environment respect not only, in wages of fundamental freight, chummage, employee... and the informal where such as keep long in stock of mat endowment, stock on one hand, become last straw that collapses a camel possibly!
Of course, also some mill boss actively cater to trend trend. Open an inn that clean out treasure, capital for example east inn, the art design, customer service, operation, member that deliver goods... want normal movement, not hundred thousands of be no good, and do not know market regulation and operation skill, that survives those who come down is rare, gain is more extremely difficult!
Vivosphere is smaller and smaller, how to defeat bureau? ? ?
In recent years, all trades and professions already competed from the product excessive the competition to capital and strategy. Common saying says, grass does not grow below large tree, the vivosphere of small small company is jumped over in add stricture. Someone says, the popular feeling of this times changed, everybody does not think to be able to rely on to become rich with one's shoulder to collar. Make the petty gain that wants to take a country greatly, do small compress evade taxation of worker, evade taxes...
But is the fact really such ah? Can production industry issue die out in the trend only really incorrigible?
Not be of course! But under such situation, how to defeat bureau?
To the enterprise, what is is instantly the most important? Does innovation of agency, product, flow upgrade? These are admittedly important, but more important is transition consciousness above all!
What does that transition need to do above all? ? ?
Above all, the enterprise should figure out what is oneself demand, it is to widen sale channel, still absorb discharge; It is promotion brand, be still start shooting product?
Additional, industry need undertakes allowing to decide to the market, client, which age is my client group more paragraph, characteristic of what kind of be fond of is there?
Again, business management person must transform thinking, cast off original and traditional pattern manacle, embrace new breakthrough of new trend, attempt actively.
Finally, as far as possible the circle that steps new field. This is the times of diversity of a network, also be a new thing the times of ceaseless emerge in large numbers. To the enterprise, the competitor is not confined to a person of the same trade, more likely conceal is among the many domains besides the industry!
Enter new field ring, ability understands the tendency that tide develops and turning point. Although manufacturing industry is carrying the tag of traditional business, but can mix in new trend likewise position is won in tide!
How to do? ? ?
Gather together discharge, break through channel limitation! The channel of traditional manufacturing industry is fixed agency more, but the discharge pool that if can gather together,belongs to oneself, can the breaks through channel limitation of the oldest rate! Pass content fission, condense the discharge of relevant domain and client, reduce the cost that win a customer greatly!
Make platform, integrated and relevant resource! Any enterprises can make the user platform that belongs to his, and Taichun is made the same score in this, offer product kimono Wu besides the user that can be course of study of one's own profession, the resource of more OK and integrated other side. All-around the demand that considers a client, make category the network platform of rich, diversification, facilitate of a variety of means change now!
Of course, it is discharge or platform no matter, most crucial still is vermicelli made from bean starch (user) of the quantity gather together ceaselessly! At that time, need to use relevant skill, do it is lucky battalion, good to safeguard vermicelli made from bean starch, ceaseless undertake fission, make platform dimensions ceaseless expand, ceaseless violent wind raises amount of vermicelli made from bean starch!
Digitlization times, thinking example law is fundamental! Inside conventional management logic, we are " make a product -- enlarge channel -- hurried order " , but because a lot of traditional businesses are jealous the network bonus of instantly, wrong consider as transition pure " offer new channel (net inn) -- shop product -- make network ad " so simple, want to know, true digitlization transition, be not is to garrison electric dealer is so plain!
Traditional business itself has the old client group that gathers for years, carry appropriate kind, can old client group is a foundation, start oneself discharge pool, thereby one step by step discharge of get through platform, fission! From this angle for, traditional business is had than those newly established enterprises relative to more abundant financing and channel resource!
Talent of dynamic equity · is incentive
The compose of thinking of company transition, discharge is built, most the idea that of core still is enterprise policymaker wants a change! Heavy conception dimension, reframe acknowledge... the returning that at the same time need reframes has equity structural frame!
Instantly, what we do not want is good not merely explode article, need to achieve new-style thinking kind more! With when the equity that all receives designs pattern!
Below from traditional business the method graph to index organization transition is provided this piece extremely contain Troy, ask proper motion head to fill 3 minutes.
How to separate stuff of drive of be derailed authority? How to elevate the master of employee consciousness, allow a company always nurture vigor?
My project is so good, why be always financing difficulty? Does the problem go where? How find a way out?
1, the dynamic equity framework that how the enterprise designs him?
2, how has been company equity done external financing and internally incentive?
3, the dispute between partner how efficient solve?
4, how is equity divided? When to divide? Deal out who? Is fraction little?
5, what are the mine field that dynamic equity designs and bottom line respectively?
6, how the strategy carrying a layer on the head that compose proposes company equity?
7, how to tear open a branch, build group framework to undertake financing?
8, the condition that is partner entered and exits how demarcate?
9, how the person that lifelong lock does poineering work surely, attract more investor to join?
10, how should household company redesign dynamic equity, undertake complete and significant reform?
Relatively fair effect is more than sheer fairness, adopt equity drive, undertake trends allocation according to the different level, project, difference that shares staff, dynamic equity distinguishs the characteristic that matchs pattern at other component is, dynamic equity setting allocates node -- namely the milepost episode that the company grows, in order to falls in the circumstance that assures to have an enterprise to control right, reach continual incentive result.
