Come to wash car, beautiful shell, massage the life that waits for a tradition to serve tool of Internet of have the aid of of course of study, below O2O spring tide, with its the advantage such as standard of convenient, service is accepted quickly by young consumption group. But the service such as installation of traditional home appliance, maintenance, however still by rate the solid materiality such as difference of quality of the differ, member that maintain resembles handicap. The closest Su Ning, Beijing east wait for an enterprise to be in promote home appliance to install maintenance to serve a standard quickly, race to control serves market of O2O of course of study.
Service standardization
Flower 2000 multivariate bought air conditioning, installation cost may be as high as 669 yuan of; to wait for component charge besides basic copper pipe, long-range cost, headroom cost collect fees kind of eye also let consumer impossible to defend effectively.
As a result of from estate company small messy, from quality of personnel of course of study lower reason, traditional home appliance installation, maintenance and Internet are like a relation not quite, cannot come to wash a car with what rapid development rises more, cook the service that waits for Internet of have the aid of to realize decay is compared. But the Beijing of the Su Ning to Internet transition and build up of home appliance 3C east wait for retail business, had seen this one market.
The professional work of maintenance of home appliance installation that detail does not pay attention to before O2O comes to serve standardization to let this also carries standardization program. The spot should be swept after for instance home appliance installation ends, the satisfaction that improves an user is spent.
Seek new profit drop
Nowadays Internet encircles popular management train of thought is " abb goes out to go up in dog body, let a pig buy sheet " . Drive whole website through drainage tool, erupt by profit again the dot goes making money, it is complete slam the door retail industry tens of year the traditional thinking that relies on product price difference to earn profit. Pure low can rise to draw the consumer, effect that plays litre of discharge only. This also is traditional cable business what give retail industry to bring in management method respect after experiencing price war, long-term loss is new think.
As retail channel diversity, the price of home appliance product is more and more transparent, also move toward small profits but quick turnover at the same time. The exciting strength of the person that offset of price war of take turns of home appliance channel is expended chases taper to change, but after service can promote an user the experience not only, in the industry messy situation falls, still can rely on standardization, socialization to serve promotion income.
Home appliance is retail how does the enterprise upgrade after service
Face the real situation with service inferior standard above all, retail business should rise home appliance the quality of own after service, through integrating outfit, unified service the form such as flow promotes a service image, pass the management of the personnel after strengthening pair of carry out, promotion whole serves a level. Build perfect client to evaluate a mechanism, through the client grading is opposite the personnel after carry out undertakes superintendency, upgrade after service.
After Hui Zhi makes work, the sale runs program, on the mobile phone of the master after Wu of carry out successor distributes carry out directly, the master after carry out completes the operation that identifies odd, knot sheet on the mobile phone. After mobile phone of the master after carry out affirms the form is odd, the system sends an evaluation information automatically to give a customer, the client can undertake evaluating to accepted service, all evaluation information systems are self-recording arrange, and inferior to grading service evaluation, the controller after the system can send mail to give carry out immediately undertakes handling.
Come so, the enterprise accused to be strengthened greatly to the canal of after service quality, be helpful for raising the after service level of oneself.
How to last through the business promoting after carry out gain ability
Since the pure profit that sells a product drops gradually, regard home appliance as retail business why not business to after service outspread, promote the abidance of the enterprise gain capability?
A home appliance does not mean consumptive end after consumer is bought, mean however begin. In if kitchen of machine of air conditioning, freezer, cigarette is provided,waiting for a product to use a process in consumer, need to clean, the after service such as maintenance, and these long profit drops that are an enterprise, it is to promote an enterprise to last the key of gain ability.
Sell program of the transition after Hui Zhi makes work, the system is OK self-recording arrange information of all sale order, establish consumptive information record for each client, the enterprise can push those who send individuation automatically to remind according to customer information, remind a client automatically to whether need to clean regularly according to product sale date for instance maintain service, the product kind that also can buy according to the client is pushed send fittings to change, maintenance is cleaned wait for service information. Through long-term interact with the client, remind a client need serves, allusive client looks for us to serve. . . . . . .
And, receive an enterprise to push sent message when the client when generation buys a desire, buy terms of payment conveniently to will raise consumption to change greatly rate, sell Hui Zhitong to build the store after company small letter makes work too so, can come true the client is online type of choice after service, make an appointment after service time, pay after service charge to wait, went to the lavatory greatly the client's buying behavior.
