Civil | Happy Qiu Ling Fang edits daily figure Yang Xin Zhong Shiwu
Have his moment to be sealed from small gain close down, seven of store of Nanjing day feed of this flavour " the road with red net " be less than 24 hours to be cut off.
Late on May 2 20 when, 2 more video released content of a new video -- " inn of a presentable " . Force is aided to fall in what millions browses a quantity, this flavour ascends seven of video leading role successfully to heat up search, present those who gave red store of a net to go it seems that qualitative.
The focusing of everybody lets everything is seen as clear as dayly in inn -- dish of the custom inside inn, original creation is tasted, merchant craft, oppugn by netizens. After this explodes one after another give doubt of merchant Duan Lei to make food with the hand that takes sore, and a lot of do not take the iron keep under control such as strange settle or live in a strange place.
On May 3, seven this flavour asks because of sanitation inform against by the netizen, subsequently medicines and chemical reagents of Nanjing city food supervises management board to be checked to inn, discover this flavour cannot offer seven business charter and food business certificate, come back to close down namely this inn.
So far, seven the Gaoguang hour of this flavour and its boss Duan Lei, drop off at this point in a day.
Incident is far did not stop. On May 6 afternoon, duan Lei deletes the small gain that seven releases inside this flavour Zhang date and the interactive comment with the netizen in succession, at present " seven this flavour " already disappeared on small gain.
Become before the net is red
In disturbance of be involved in " seven this flavour " , basically center before 67 years about its light exposure.
2012, duan Lei is in Nanjing city Shanghai set up shop of road peach ancient new residential quarter, the name is " seven this flavour originality meal is round " . Store is not large, only 4 seats. Department of birthday of of all kinds is on the menu in inn, unit price is controlled in 20 yuan.
Seven round inn of this flavour originality meal. (the graph comes from a network)
2012, just when small gain is red. Climate favourable geographical position, "Seven this flavour originality meal is round " the potential client that such alley cate aimed at small gain to go up group.
"Follow clover to eat Nanjing " , " Yue lives - Nanjing stands " wait for rich of this locality cate advocate for seven this flavour made an ad. "Show slightly defective and constraint, delicate " seven this flavour, because of " the boss that becomes good arrange attentively " and " average per capita 36 yuan " close civilian the price, harvested a flock of vermicelli made from bean starch, many people make an appointment on small gain have dinner.
Duan Lei published odd photograph of a piece of Zhang on small gain 2013. (the graph comes from a network)
And right now Duan Lei, it seems that positive-appearing image those cate rich advocate place character, "Kiss and use a heart " . Be in at the outset in the date of small gain Zhang of inn name, duan Lei often the evaluation small gain of transmit deadbeat, among them " delicate " , " substantial " it is the high frequency word in deadbeat evaluation.
This is seven this flavour brought not little guest flow. Also make this only 4 people small shop bears not to come a bit.
In April 2013, to solve inn little settle or live in a strange place's much problem, duan Lei executed a member to make, "Shop is small send 200 pieces " . The client that has member card needs to shift to an earlier date one day to make an appointment, ability arrives inn repast. The member blocks cent to be 3 kinds, 780 yuan, 580 yuan mix 180 yuan.
In the 3rd year of set up shop, seven this flavour removes enlarge inn. Moved a river from old place the Jiang Donglu on the west, add in new store to 10 seats, but still welcome a visitor in fixed period of time, a day most 4 batches.
To this, a when 2015 print of Yangtse Evening Post sends " " the god that birthday manages " should write client story online serialize " in one article, duan Lei explains, this is to let a client enough time samples delicate.
This report still describes Duan Lei into the good boss that is client of a care. A few come from the student client of Nanjing deaf-mute school, be familiar with with him later rise, duan Lei wants for a time them the story of more even client passes the serialize on small letter.
In the conduct propaganda of the corresponding period, duan Lei uses a heart to the client not simply, the dish in returning adversary is tasted more very original understanding.
In December 2015, be in Nanjing the first gear of 0 distances " cate 0 distances " in video of column explore inn, broil of the fascia inside this flavour inn bakes seven of Jian of deadbeat pole thrust goose liver, evaluate say, "Feed capable person fresh, mouthfeel is very good " .
To the originality arrange inside inn, duan Lei expresses, his birthday department traditional day type arrange did to reform, the product of 70% is to be achieved formerly inside inn. "Him v comes to sauce of the rice vinegar that birthday manages inside inn, sauce. The rice that birthday manages, resemble the choice of rice, because new rice and amount of old rice draft are different, oneself can be carried. Oneself can be carried..
According to seven small gain shows this flavour, rose in March 2018, this flavour still begins seven on management line small shop " seven this taste is personal order make a kitchen " , advocate make sale conserve of oil of juice of Jiang Pian, soy, oily vinegar, ox contain goods, price differs to 39 yuan in 26 yuan.
Daily figure browses this small shop page, its show attention number is 523 people, lead later for 17% . In the 5 clients comment of shop lower part, bought a most client to already was consumed 21 times inside shop among them.
Soon storefront is done ceaselessly big, this flavour thinks seven the east wind of refinance nearsightedness frequency, go up again a step.
Ripe do not know, if what it wishs,fail this.
One has " custom " inn
Be in 2 more in the nearsightedness frequency that its film, the seven that appear this flavour was packed small endowment have model " net red inn " , shop fascia also comes an union of Chinese and Western -- " Qiorigin " .
2 more the video cut figure that video releases. (the graph comes from a network)
On May 2, this video was sent via small gain. Seven this flavour is regarded as " inn of a presentable " , and very special still: Do not set bill of fare, do not welcome unripe visitor, do not offer into the bargain... Duan Lei set 7 iron rule inside inn.
With residing wine house to Japan inflexible impression is the sale shift of jumping-off place this kind, in domestic cate li of time-tested. These store are not own ground general " custom " be equal at " exquisite " , "Custom is much " became " craft essence " one of inevitable results. By chance, seven this flavour also is happy to act such part.
"Besides paragraph the day eat over there father, I am basic and other place (day eat) do not touch. " 2 more in nearsightedness frequency, a deadbeat height that claims in seven this flavour ate 4 years approbates arrange craft of Duan Lei, think the day of luxurious hotel expects the photograph of He Qiben flavour is compared, also be " differred an a great distance " .
Look in most netizen however, what arrange level of Duan Lei is inferior to evaluating far is so good. The broil of this flavour swarms seven on department of the birthday that bake mayonnaise, spread again in Chengfang container on soy, uses mustard also is piping outfitting horseradish only, this invites netizen suspicion, how can you still sample an alimental this flavour?
Daily figure notices, the birthday department variety that this flavour has seven, before mixing 7 years " seven this flavour originality meal is round " the dish inside inn tastes big heterogeneous to be the same as. The lowest that rolls out inside inn 398 yuan, highest 698 yuan formula fixes a price, netizens think, sell from what the character that feeds capable person or dish taste no matter for the photograph, seven this flavour nots worth this price.
Craft is oppugned, in inn " custom " the stunt that also is oppugned to be to use him hype.
Duan Lei ever expressed seven this flavour does not welcome unripe visitor, belt of can old settle or live in a strange place gives birth to a guest, and the deadbeat that go up is commented on in the masses show in the evaluation, should add merchant small letter to undertake making an appointment only can.
Same since set " do not welcome unripe visitor " , why to still let 2 more does video film publicize? The netizen indissolubles: "Is this ' net red sale ' ? "Is this ' net red sale ' ??
Divide this, "Do not offer into the bargain " custom also suffers doubt. The client uploaded seven in some meal APP this flavour orders eat App to go up in some outside the consumption nodding sheet that sells cut of shop home page graph and rice of of 38 yuan of seafood is recorded.
These is opposite seven this flavour " custom " doubt, draw on more person to be opposite the curiosity of this inn.
Until " deadly " doubt was exploded come out. On May 3 before dawn, netizen @Emma ancient abortionsolar month of 30 days releases small gain to oppugn seven this flavour sanitation state, the Duan Lei that sticks a piece of cause that give to be released from date of Zhang of 4 months Qian Qiben flavour handles the nearsightedness frequency chunk that feeds capable person to pursue, duan Lei is being handled sweet when shrimp, place of left hand tiger's mouth-jaws of death has an apparent cut, be had by doubt " infection circumstance " .
This are small once rich is given out, cause in an uproar. Netizens search seven in succession this taste is small rich, in the photograph that discovers in a year of Qian Qiben flavour is released, ministry of Duan Lei hand has cut to exist. In addition, also have picture and video presentation, duan Lei is made unripe when feeding arrange, adorn watch, disobey food securing rules badly.
Borrowed east wind, became a symbol that urge a life so.
Of net red inn transitory
On May 3, cate rich advocate Orz of @ ice ice supervised management board to mirror seven to medicines and chemical reagents of Nanjing city food the wholesome problem of this flavour, duan Lei " in the hand the ministry gets hurt and the circumstance of cut infection falls, undertake food is machined is born feeding " , "Not comply to apparel to chef is taken and adorn according to the standard watch " , and " the condition that food operates an area not to accord with food business certificate to deal with " .
The cut that the netizen informs against pursues. (the graph comes from a network)
That day afternoon, superintendency bureau of market of region of Nanjing city drum-tower is checked to inn, discover this flavour cannot offer seven business charter and food business certificate, instruct shut inn to rectify and reform.
Market of Nanjing drum-tower region superintends bureau deputy director general to bark Cheng Qi says, "The behavior of inn-keeper, disobeyed meal to serve food safety to handle normative regulation, our spot is opened execute the law writ, requirement enterprise is rectified and reform instantly stop to manage " , and " this inn did not do business in prominent place suspension charter and food business certificate, we are surveying knowledge further. We are surveying knowledge further..
This flavour inn door sticks seven give two pieces of a paper strip for sealing, make this net red inn cool.
Duan Lei feels to subdue, weigh oneself " sufferred network force " . When accepting local media to interview, duan Lei says, "I the hand does not have a problem now, what the netizen looks is the small gain before 4 months, say my hand gets hurt, magnified this thing... . I should confirm the hand does not have a problem. Dai Biao is individual habit, disobeyed food securing rules, want to change later. Want to change later..
Manage what about seven this flavour is given by the examination without card, duan Lei explains " common and same evidence takes as big as the Jiang Hai adjoining public house " . To this, big public house of river sea floor expresses to deny however, "All card are illuminated is our him Jiang Hailou " .
Card is illuminated by doubt, connect " seven this flavour " also be tort brand. On May 5, @ of Hubei Wuhan netizen 17 - release small gain to say Duan Lei is right its brand tort, the picture that provides according to its shows, this rich advocate registered at Hubei Wuhan in September 2017 " seven this flavour " brand.
However the thing is far more than stick a paper strip for sealing so simple.
The eye that seize a day is checked show, duan Lei registered in July 2015 the name is " Nanjing sea and limited company of flourish meal management " company, register capital to be 1 million RMB.
Weather eye checks upside Lei to register the information of the company. (does the graph come from a network) ?
Nevertheless, scope of operations basically is advertisement design sale, office things sale, mix exclusively of food link up with is primary produce.
Manage 7 years without card still make netizens bemused, in 7 years, seven this flavour pay taxes? Netizens cast an interrogation ceaselessly, duan Lei is received hard action. Daily figure contacts Duan Lei for many times, all did not gain response of the other side.
Current, seven the grading that this flavour comments on a net to go up in some food drops to two stars.
Afterwards 2 more delete " inn of a presentable " after video, on May 6 afternoon, duan Lei begins to delete the small gain that seven releases inside this flavour Zhang date and the comment that interact with the netizen in succession. In the meantime, seven all commodity on small shop already left this taste entirely frame.
Till that evening 18 when, "Seven this flavour " already disappeared on small gain.
