Although tomorrow be about to make one's bow the summer 2019, but to Chang'an car, it experiences be not is greenery strong private parts, however cold wind is biting.
Recently, chang'an car is newest the one quarterly reports that announce shows, first quarter, chang'an car realizes battalion to receive sixteen billion and eight million yuan, glide compared to the same period 20% , net profit is huge deficient 2.096 billion yuan. Clearly, considerably the backside of deficit, market sales volume glides likewise serious, car of 1-3 month Chang'an sells new car four hundred and forty-eight thousand eight hundred, glide compared to the same period 31.82% .
Nowadays the miserable intense of Chang'an car, have sign early actually, first quarter " slippery iron Lu " , was 2018 nevertheless of circumstances worsen continuously just.
2018, chang'an group accumulative total completes sales volume two million one hundred and thirty-seven thousand eight hundred, glide compared to the same period 25.6% . Those who be different from other car group is, it is joint-stock that the sales volume of Chang'an automobile group drops and own board piece in pairs slides.
Joint-stock board piece, the Ford of Chang'an of ace joint ventures of Chang'an group completed three hundred and seventy-seven thousand seven hundred sales volume only 2018, glide compared to the same period 54.4% . And Chang'an Ma Zida completes sales volume 166 thousand, glide compared to the same period 13.4% . Be in own board piece, as the Chongqing Chang'an of brunt accumulative total sales volume was 696 thousand 2018, glide compared to the same period 21.4% .
Chang'an car is for a time " own one elder brother " , sales volume of 2015 China brand the first it is Chang'an. Chang'an car used car sales volume with multiplying again 2016 1.28 million outstanding achievement, become champion of Chinese brand sales volume once more.
2017 is Chang'an car by fill turn decline a particular year, namely from this year, chang'an car is immersed in continuously low confuse condition. More important is, not just own brand board piece growth is lack of power and joint-stock the Ford of Chang'an of firm rock in midstream of brand board also appears serious " harmful response " .
Is that what reason causes Chang'an car after all from " Wang Zhe " does be reduced to poverty arrive " bronze " ? Che Wenyi thinks to have two respects reason, it is the new car of own brand begins Chang'an not to follow to go up gradually the tide that whole of native land brand develops, 2 begin be Chang'an to feed back independently joint-stock board piece, caused resource of Chang'an car advantage to be split up.
The own brand new car of Chang'an begins not to follow to go up the tide that native land brand develops, it is from 2016 Beijing international car is exhibited go up the Chang'an CS95 that appear begins. On the new car of model of admiral of this Chang'an that be by the definition, the design that a large number of fragments change begins to be full of among them. Giving straight impressions of the person to suffer is, CS95 resembles " all sorts of element load one's writing with fancy phrases " car.
Although be exhibited in subsequently Guangzhou international car,went up to undertake adjustment in the light of detail, but this already was of no help -- the problem on body does not have a law to be adjusted with detail at all. But what need explains mainly is, the modelling that Chang'an car exhibited issuance CS95 concept car in Shanghai car 2013 is perfectly. The Jing that also is CS95 concept car is colourful, let people produce the CS95 of edition to be full of to the quantity expect.
Remember be being produced in CS95 quantity edition when rolling out, still aroused not little controversy, a Duan Zi summary says is " quantity of ice of notional model ice produces Luo Yufeng " . Although this sentence the word has joking part quite, but vivid however specification a fact -- Chang'an car interior is right CS95 project, included other item to produce vast difference even.
Can imagine, the driving force that project of product of car of the Chang'an when those boosts became from systematic force " leader force " . According to the author the Chang'an car engineer of bring into contact with discloses at that time, before appearing on the market till CS95, modelling design is changing ceaselessly all the time. Also just is decision making authority arrives from systematic force " leader force " change, the development after be Chang'an car day is buried played hidden trouble.
Attentive person may have discovered somewhat, from Chang'an CS95 later, chang'an car is in brand-new the contribute on the model is very few.
Not come singly but in pairs. The Shanghai international car last month is exhibited on, chang'an CS75 Plus appears on the market formally. On the modelling of this new car, car of international of the Shanghai before cannot seeing two years is exhibited get on that " drive high mountain " the inheritance of notional car concerned. Of course, this is understandable also -- Chang'an car " wisdom color Shuang Xuan " Xu Liuping of the person that design the dominant of the concept held a post via moving either steam already.
According to Chang'an car fixed position, chang'an CS75 Plus will compare CS75 slightly tall, come from this the fractionize market structure that compose builds a poor dissimilation.
But if be the same as CS75 Plus and other and native land brand,scale model looks, CS75 Plus is very apparent backward. The Chinese brand nowadays is done very outstandingly on advanced feeling level mostly, for instance in order to emphasize model the integral move of the face comes compose is built with build advanced feeling. Nevertheless, watch CS75 Plus instead, stay in a small crest line pouring wine cup that turns with providing to come as before the level that compose establishs a feature. So, CS75 Plus and CS95 are same, namely a kind " medley feeling " -- of course, advanced feeling more have no way was mentioned.
The market is such, degenerative just often go out to run a bit slower than the competitor now. Chang'an car is not to did not try hard, however systematic force compose is built on existing " fault " , in-house perhaps having the rich play chess that deeplies worried continuously. The current situation of an enterprise, often be the decision of place of a few things that makes 3 years ago.
Instantly, the brand of China of a gleam of that is a delegate with auspicious car, Great Wall car had had clear development strategy, resemble auspicious bandit of the benefit in the series platform framework that developing jointly with Woerwo is shallow, great Wall car is changed already completely on engine, gear-box independently, and realized SUV, Pi Ka and pure report motor-car " 3 legs " the pattern that walk. Where is Chang'an? The impression that gives a person it seems that not very clear.
To be being fed back joint-stockly, be afraid true be a burden on the development of Chang'an mainland brand. From 2015 later, the circumstances of Chang'an bell wood begins to become cake of form smoke into smother, meanwhile, chang'an PSA also wanders all the time at taking the two edges that come loose. And the yield that leisure of place of two joint ventureses comes down can, became a when be placed before Chang'an car big question.
Not bad, the Chang'an when those is in mainland board piece hair force makes this one contradiction OK the means that is versed in through era will digest. Then, before a few years, chang'an bell wood had received Chang'an to go straight towards the production that run quickly, and the Chang'an ease that Chang'an PSA greeted pure dynamoelectric edition is moved. The espionage according to the exposure before this is illuminated show, chang'an PSA is returned in future will be a foundation with Chang'an skin card, roll out a beautiful Pi Ka that sticks a card to realize go into operation in Chang'an PSA.
Will look from industrial angle, a when Chang'an car fed back joint-stock practice to also initiate domestic car history to go up with native land brand the first, this is praiseworthy really.
2018, chang'an bell wood makes the history formally, bell wood goes out in clean body door later, left a tremendous yield to Chang'an car can unused. Plus the consecutive loss of Chang'an Ford, the integral gain level of Chang'an group by serious be a burden on, and this nature also restricted Chang'an to be in the investment of respect of native land brand.
Cite media reports, 2018, chang'an car buckles what blame net profit comes to appear on the market 23 years to be first negative. If do not have relevant allowance of the government, chang'an car is in 2018 deficit 2 billion yuan.
According to Chang'an car the annals 2018, charge of Chang'an car research and development was 2.543 billion yuan 2018, photograph comparing dropped 2017 2.8% . Accompany and come, it is material benefits of wages of personnel of Chang'an car research and development dropped 7.75% . And in interior of whole automobile industry, the pay level itself of Chang'an car is not a competitive performance.
Announce from Chang'an car money newspaper looks first quarter, the deficit of Chang'an automobile group was broken through 2019 2 billion. And in experienced sales volume to drop, after deficit of a huge sum, chang'an car also was entered mix the level that change -- well-known, mix change to often thinking to want " troubled a period of time " .
The problem that Chang'an faces now, not be a single brand issue -- the state-owned company that serves as an oversize, the problem that Chang'an place should face wants to be mixed than the Great Wall apparently auspicious such civilian battalion industry is complex much. The photograph is more state-owned than belonging to oversize at be the same as the one steam of the enterprise and east wind, chang'an now neither one produces such joint-stock company to assure its profit like the masses, day. And afore-mentioned problems, manacled the underhand method that Chang'an car develops further.
According to Chang'an car the program before this, 2020 own brand will realize Chang'an car 2.46 million target, according to at present tendency of the market looks, this one target or will by lay aside and neglect -- after all, this year had been 2019, the time that leaves Chang'an the car is not much.
Note: The picture comes from a network
