Recently, custom-built household industry appears on the market the company is announced in succession this year the sale outstanding achievement first quarter, the average amplitude of 9 enterprises from last year of the corresponding period 36.96% slide considerably to 9.33% this year, direct reflection gives household industry to compete intense rate is in aggravate.
Does the enterprise want how break out of an encirclement? Industry public figure thinks, serving a likelihood is one of subtle move.
Consumer more and more " lazy "
"Do household business before, have good brand, it is OK to make good product, nowadays, even if what the custom-built home of so-called individuation resides a product is coessential change rate taller and taller also, light makes good product already complete and insufficient " , europe clique lives in Yang Xin of group sale vice-president to express, "Rely on the price to also be no good solely even, the sales promotion strength of every enterprise is very great, and it is normalization sales promotion, want to strive for a client to seem to be able to rely on to serve only, to consumer, anyway product and price differ not quite, whose service makes me closer, I buy sheet for who. I buy sheet for who..
The self-identity that this also got Li Hong of federal group director preciouses jade, she thinks, the equipment of the service gets attention, with the consumptive characteristic be closely bound up of new generation consumer. "Our research makes clear, the consumer job of new generation is busier and busier, they are not willing to expend more energy to decorate general affairs to go up in trifling household, how been should beautiful more idea servinging household industry more and more ' lazy ' on consumer. How been should beautiful more idea servinging household industry more and more ' lazy ' on consumer..
One-stop deserve to become prevailing custom together
When be being decorated previously, consumer him need searchs decorate a company, select material makings, affirmatory decorate plan, decorate him need after finishing to buy furniture, lamps and lanterns and deserve to act the role of; Later, of formula type decorate mode to appear, hard the flow that decorates a respect is shortened greatly, the price also more be clear at a glance; Again later, appear package of soft outfit product, consumer can install product package and package of soft outfit product forcedly to solve a problem through choosing at the same time; Nowadays, one-stop buy neat had become fashion, inside same door inn, can solve all decorating to buy matters concerned with what live in a product.
Recently, it is OK that house of Home Suofeiya opened in Shenzhen implementation is one-stop buy neat flagship store, offerring a variety of space solutions while, still have whole house home of door of ambry of rice of custom-built, department, wood, floor, household is tasted, the business such as the curtain, any door model can find a solution here. "Consumer choose and buy lives in a product now, besides healthy environmental protection, what care most is dimensional layout can design according to oneself intention, when when buying furniture home to taste, save worry is saved, install the design with soft outfit forcedly before sometimes cannot synchronous, can pass whole house nowadays custom-built, one-stop match neat solve easily. " Pan Wen Shan shows vice president of Inc. of house of Home Suofeiya.
Confederative household set circumjacent mainstream floor beforehand inside door inn dish electronic sand table, and the basis is main door model the plan that has devised all sorts of different styles beforehand, make spot consumer easier era is entered feeling.
Even, never leave home to be able to realize abecedarian goods to compare 3. Many household companies are in day cat, Beijing now east wait for network platform to offer online household to seek advice from a service, how does consumer sit the inspiration that custom-built household decorates whole house can be obtained in the home. If like DIY, still can resemble playing game the household design of the euqally preliminary oneself that finish. Suofeiya is for instance own the DIYHome of research and development, it is one has intelligence scale door, panoramic vision reveals design of one key soft outfit, 720 ° the design software that waits for a function, if the home is experienced to install the effect like be personally on the scene,can invite customer.
"One guest after all " solve join problem
Not only door inn should come true one-stop service, service personnel also should come true " one guest after all " . Li Hong preciouses jade the introduction, "One guest after all, one sheet after all " the standard that nowadays already is federal group serves a demand. "Although there is the product of different spending category in same door inn, but differ as a result of reception salesperson, may appear join problem, after if the guest is in,taking the door, those who face is same a customer service personnel that has experience, can let consumer reduce a lot of troubles. " Li Hong preciouses jade say.
About this, got many household businesses especially the self-identity of custom-built household company, because segment of this industry service is much, need consumer deepness is participated in, serve each link after perforative sale, design, deliver goods, installation, carry out, if be in each to go up with osculatory dot of the client, let same personnel participates in a customer service, can let a client experience esteem, easier implementation " hold good home easily " .
Cannot have a concept solely, have detail even
Look in Yang Xin, household service cannot have a concept solely, still need a lot of executable detail. After for instance household product installation is finished, can leave a lot of rubbish, the paper skin that pack, bubble, the wood chip that the bore when installing door bore with a reamer, shake handshandle keeps, "Service personnel not only should have installed the product, clear the home of consumer clean even, had done detail, the client's self-identity spends ability tall. I once saw the video that a client sends, praise us to clear the rubbish of the spot neatly. Praise us to clear the rubbish of the spot neatly..
According to introducing, europe sends the service detail that the near future advances to still have a lot of. "For instance, sofa has not been bought when some clients are installing custom-built household product, sit without the place in the home, the staff member can take chair of a fold, let consumer sitting comfortably to see staff member installation, after installation is finished, can arrange tripartite pay a return visit technically, pay a return visit is led 100% , serve the problem in the process with respect to can seasonable discovery so. If be opposite,satisfaction of agency pay a return visit is spent not tall, future may affect the discount of his replenish onr's stock. " Yang Xin expresses, have service detail, have system of rewards and punishment, what just can push a service better is perfect.
