Search " Shanghai Fudan University is accessary eye ear-nose-throat " , those who show is advertisement of Shanghai answer large hospital however, the patient spent big price to just know by " plum ghost " illness of incur loss through delay. Last year September, shanghai answer large hospital uses a search to popularize the message of misdirect patient go to a doctor to ever caused controversy.
On May 8, national market superintends total bureau to release the first batch of models violated advertisement case phonily 2019, south reporter discovery, shanghai answer large hospital issues proposal of false illegal advertisement row among them, its are punished seven hundred and thirty-four thousand five hundred yuan.
The market superintends total bureau to say, shanghai answer large hospital is in not the Shanghai famous hospital such as maternity of red house of otolaryngology hospital, Shanghai has established as accessary as Fudan University key point below the circumstance that any collaboration concern, use " Shanghai Fudan University is accessary eye ear-nose-throat " , " Shanghai red house " wait for a keyword to undertake as search requirement advertisement popularizes an activity, disobeyed " advertisement law " the 28th regulation.
In Feburary 2019, shanghai market supervises management board to check total fleet to make administrative punishment, instruct its to stop to release illegal advertisement, penalize a fund seven hundred and thirty-four thousand five hundred yuan.
South the reporter learns, last year September, many patient is informed against to media say, shanghai answer large hospital uses Baidu rank to pretend to be Shanghai Fudan University accessary hospital, the patient that entice heads for go to a doctor, gold of diddle of ailment great order.
To this, baidu ever made public excuse to say, the abbreviation presence of accessary hospital is constant semantic and similar sex related the name of Shanghai answer large hospital and Shanghai Fudan University, misdirect choice of go to a doctor. Express, right already accessary hospital undertook the result is protected searching related Shanghai Fudan University, involve relevant search keyword to amount to 1200 many. If the user is being searched " courtyard of Shanghai red house " , " answer dawn is accessary " when, will preferential indicate net of relevant hospital official, and do not appear commercial advertisement.
Last year in December, shanghai defends a committee of planning to supervise place incident of Shanghai answer large hospital sees Baidu Shanghai branch and medical treatment about edition piece controller, requirement Baidu pays attention to enterprise self-discipline and social responsibility to assume. Baidu expresses to will draw concerned lesson.
Interview and write: South reporter Liu Miao
