Melon of EZZY, hemp gives travel, Ba Ge to give song of travel, road... shared car platform one after another to fall to go down. This year, the highway also is exposed to the sun to give Qingdao branch with the car the person goes the building is empty, the problem that the user encounters cash pledge is retreated hard, doubt is like company operation occurrence difficulty. Sharing a car is poineering company uses the stunt that gets financing, still encounter a setback temporarily, does need insist to step down the development direction that go? Hard to avoid makes a person confused.
Profit pattern still not Anacreontic
Recently, organic compose is released " the Chinese time-sharing industry that rent considered to report 2019 " (the following abbreviation " report " ) . " report " say, up to by this year Feburary, china already registered share car company and unit to exceed 1600, the car amount of devoted operation is 110 thousand ～ about 130 thousand, public financing incident exceeds 39 cases, dimensions of accumulative total financing exceeds 2.2 billion yuan. However mint investment was not burned give a feasible commercial pattern, numerous share car company or to struggle hard, or already " cool cool " .
An ancient name for China gives Yue Dianwei of secretary of travel Party committee, general manager to express, inchoate share those who give a company to close down, cannot explain the industry does not have a future. Sharing a car is new job condition, draw lessons from without mature means, the road of elder is not schoolbook more. 2019 is an ancient name for China gives an essence to refine operation the first year of an era or the reign of an emperor, the enterprise should achieve scope effect, below heavy asset mode, give a demand complex diversity, must want to have good product, service and dimensions so, produce leader plant advantage.
Yue Dianwei speak bluntly, current gain pattern is the crucial task of company operation. Everybody is being explored, still do not have very successful case. Look in him, want to realize gain, be about to break through a few bottleneck and difficulty, it is to stop carfare source above all sound program, otherwise the client takes advantage of the inconvenience that return a vehicle, won't choose to share a car; It is heavy asset next, it is difficult that capital investment is built with talent team greatly; Finally is the operation that builds intelligence to change, attemper command center.
Yue Dianwei says, sharing a car is vehicle above all, it is the complement of public traffic, of car purchase cost must low, the car is bought expensive what mode is no good. What prospective car needs do is brief match, to custom-built change directional development. The enterprise is in each link must careful calculation and strict budgeting, put an end to " run risk a leakage " , need realises share car operation to want to experience the process with capital slow circumfluence necessarily. Car is purchased, car of operation, person deserves to compare, jockey of the site get and layout wants reasonable. In addition, had done even give travel industry chain completely, mutual drainage and appreciation.
Leader plant operation also pay attention to one's own moral uplift without thought of others
Inside course of study the personage looks, leader plant operation shares car platform to have an advantage more relatively, car purchases cost reduce can save a large sum of expenditure. If wear the Car2Go below Mu Le Qi to be in early,started 2008 time the business that rent a car, BMW ever also rolled out DriveNow service 2011. And this cropland, day is produced, Reynolds, east wind is multiplied with the car, on steam, Ao Di, masses, also rent the market in layout time-sharing.
At present nevertheless more leader plant is in enter when sharing car domain, be satisfied with a smattering of a subject, did not have larger investment. There is media to report Hangzhou urban district appeared to share a car at the beginning of this year " graveyard field " , nearly 1000 mark have " left in right small public transportation " place of pure electric car, occasion Weiwei is grand.
Weather eye checks information to show, zhejiang is left in right electric car serves limited company (the following abbreviation " left in right " ) held water 2013, it is auspicious group accuses give a platform. Left in right share a car to share a car 6 years in Hangzhou layout, car throws 20 thousand or so, it is pure electric car entirely.
The personage inside course of study discloses, because introduce pure electric car entirely, the enterprise can win subsidy of car of new energy resources directly. Sail with add the model of 200 ～ 250km is course of development exemple, 2018, every car can obtain 36 thousand yuan " national ＋ place " allowance.
Left in right small public transportation and relevant controller denied the view that shares car graveyard field, he expresses, in double riverside town and Yuan riverside town share 3 parking lots (two big one small) , park restricts 3000 cars. It is normal to be entered as a result of this batch of cars that put in the earliest change period, had not accorded with market operation norms, a few old old models hire an user, use experience feels poorer, so will 2013, the car 2014 (about 1500) park is together, processing gives tripartite.
However from small public transportation piece see on travel App, hangzhou 8 advocate the city zone puts in a quantity actually to be 228 with what rent business at time-sharing, far put in an amount under what company place claims.
The meaning of tipsy old man just is in cash pledge
If press road song general to tell an user each 1500 yuan cash pledge, the whole nation registers user amount to exceed computation of 3 million person, road song relies on place of collection cash pledge to maintain the capital pool dimensions since to be able to be as high as 4.5 billion yuan only.
The expert inside course of study points out, a few share car company to realize gain hard in operation link, made the decision of cash pledge then. amount sizable cash pledge is invested in other sphere investment, win get one's own back with this. But the risk that such doing is controlled hard, once investment climate is exasperate, the state that appears to expect hard, can bring about principal to not have return. After catenary of capital of a lot of companies ruptures, the user is reached hard when this kind of circumstance causes recapture deposit.
For this, bank of people of traffic Department of Transportation, China concerns a section jointly with the State Council, research was drafted " a traffic carries capital of user of new job condition to run way (ask for an opinion to stalk of grain) " (the following abbreviation " method " ) , believed ministry website to seek an opinion publicly to the society in labour on March 19. "Special fund of cash pledge need is special, cannot collection cash pledge is not returned, perhaps go enlarging financing, blind investment, still have specific company even cash pledge prodigal drop or move makes other use. Cash pledge is not an enterprise, however of the user, need special fund is special, will superintend by tripartite is best. " Bao Chang of Qiu of chairman of seminar of law of business affairs of electron of Beijing law society says.
Wu Chungeng of spokesman of director of lab of policy of traffic Department of Transportation, news expresses, " method " the collection principle that made clear user capital, namely operation enterprise in principle not collection cash pledge, be necessary really of collection, should offer appropriative deposit account and account of user individual bank two kinds of means will choose for the user; Requirement operation enterprise is in register the ground to open special deposit account to be in charge of put fund, make clear the process that special deposit account opens; The combination that asks the place establishs user fund superintends a mechanism, run the operation company of the requirement to fulfilling user capital according to the regulation, want to put forward specific condemnatory measure to wait.
Earnestly needs technical support
Nielsen (China) vice-president Wang Xiang points out, share car user overall growth, but also as capital enter and exit rise and fall errant. Share a car to develop a tendency not Anacreontic, will for a long time see prospect inviting, but short-term look to still a lot of problems need to solve. Look from consumer angle, the sex of advantage looking for a car, price that rent, car is safeguarded, it is difficult to jockey remain to solve. Will tell to the enterprise, if why fall in long-term deficit condition,bigger question is, invest improvement to consume an experience continuously. Will tell to whole industry, a large number of capital are entered, industry existence competes without foreword, need experiences a sea to clean out sanded process. Driving automatically may be the solution of a future.
He suggests, above all, combine oneself platform and wisdom city concept cheek by jowl, promote efficiency further; Next, the attempt on management mode innovates, current car uses efficiency to be able to 't support the benign development of the enterprise, transfer rely on outside give aid and support, no matter heavy asset or mode of small capital fund are to comparing extensive to manage,make clear, lack mode innovation exploration; Finally, the car is new " 4 change " development affected the development level that shares a car directly, if drive car of new energy resources, intelligence car, automatically,etc is the main technique condition that shares a car to be broken through to Gao Shuiping.
Drive automatically after implementation, predict to give a cost to be able to drop considerably, "This one change affects the desire buying a car of consumer necessarily, necessary go buying a car again. If everybody does not buy a car, the car that car manufacturer produces has to sell operation business. This also is why present car manufacturer is flat oneself plan to do operation business. " Wang Xiang says. Vise general manager of boreal steam group, an ancient name for China gives a Chen Jiang of limited company president to also express, the car is new 4 in changing, share changing is final one's way home, nobody drive after implementation, complete implementation intelligence restricts a car.
Beware put through weak point makes the same score fast project
Ji Xuehong of director of research center of innovation of industry of automobile of northward industry university thinks, share automobile industry to enter difficult phase at present, return the enterprise can be counted on one's fingers in dilate, only a few a few enterprises are returned can financing. The enterprise closes down the reason basically is financing failure, bring about capital catenary to rupture, its backside or lack can last the mode of gain is propped up, company income basically relies on the income that rent, among them main index is bicycle use frequency and sheet second give a value.
Ji Xuehong expresses, sharing the good point that rent a car is low-cost, but to the enterprise, bicycle income is inferior, because this wants to achieve a balance, bicycle order number is very significant to the enterprise. Number of order of most enterprise bicycle has 2 ～ only 3 sheet / day, cannot cover cost investment, short of profit and loss is balanced, did not form commercial closed circuit. And because time-sharing rents a car to use,the reason with little order is go up no-go, the net restricts a car is " the car seeks a person " , share renting a car is " the person looks for a car " , the limitation of car site layout restricted use convenience sex. Share the need that rent a car to weigh capital investment, but short-term inside call in hard again cost, because this capital tries water hind in early days, to doing poineering work the enterprise loses patience, a lot of share car company get into trouble.
Look in Ji Xuehong, share hire a car to offer individuation to give a need with low cost, prospective market prospect is very good still. Share car company to need abundant capital support, after waiting for art of automatic berth trick-cycling to mature, consumer experience can promote subsequently, company operation cost also can be reduced. The enterprise needs promotion on operation efficiency, service, enhance user viscosity, match an user to use setting requirement at the same time. In addition, construction of industry modes of life and relation to their environment is necessary, as what share economy important one part, need government is offerred jockey wait for favourable policy support, reduce industry burden. Upper reaches is truckload the enterprise also should design production more accord with the product that shares a car.
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