Hit card to read client end to be responded to in succession, already altered relevant and revulsive language mostly, still public date is in " play card "
Everyday in the evening at 9 o'clock, shu Mi (alias) after opening small letter friend to encircle, can suffer " essence of life learns TED classical English makes a speech 21 days " " × × word 96 days " and so on links " bomb " . "Hair of my friend circle links but much, come out to in the evening. " Shu Mi signs up for reporter introduction to new capital, the link playing card that in the friend the circle often sees course studies an aspect, course comes mostly benefit of do as one pleases is read, field mint is read wait for public date or software. Shu Mi expresses, "I am willing to see my friend study progresses, do not regard these links as the worry, but the meeting is better if if do not have,having. But the meeting is better if if do not have,having..
On May 13, date of public of government of center of small letter safety is released " the processing announcement that shares a friend to encircle dozen of card about lure by promise of gain " , convection benefit is read, field mint is read, Pan Duo pulls word of English, rocket to wait to be encircled in the friend " play card " revulsive shared a product to undertake administering. Tecent responds to new capital to sign up for a reporter to say, small believe the catenary outside be being hit according to regulation all the time revulsive behavior, this blow announcement is only what attack an outcome to convention is fair show.
"Small letter friend encircles sharing is a kind almost the transmission measure with more expensive however efficiency of 0 cost, transmission. " Chen Liteng of analyst of business of report of service of life of research center of electronic business affairs says, circle of small letter friend is a pair of much transmission mode, the information that every user shares can send all good friends, of repass good friend share present transmission of fast fission type, the education of tall to obtaining customer cost look forward to is the transmission method of rare for the industry. Forbidden after playing card, to be transmission with this the platform of the method will be not small blow.
The 1 person that experience: Receive really return returned tuition
"If need not play card,return tuition, I won't play card in friend circle, because be opposite,someone else has interference. " Liu Chuan (alias) bought on date of small tax public on April 22 " speech of English of 100 days of TED trains battalion " course, cost 99 yuan. Liu Chuan discloses to the reporter, buying course that day, small tax arranged class controller, be in charge of those who supervise every student hitting card and doubt to solve.
Liu Chuan needs to be in Beijing everyday time learns course 5 minutes before 24 o'clock above, complete exercise in school work, receive the catenary that play card group of small letter friend even. Up to on May 14, liu Chuan not be born finished dozen of check. That day, when whether Liu plain inquiry needs to continue to encircle dozen of card in the friend, curricular controller expresses, need not have played card in friend circle, but must finish everyday study task.
Another already took the Wang Wei that returns 199 yuan of returned tuition osmund (alias) tell a reporter, she was bought below the commendation of college roommate fluent saying course. Course indicates, the user needs to finish everyday study task, play card in circle of small letter friend, after waiting for course to end entirely, the user returns the sum that wins curricular tuition still. At present Wang Wei osmund is received already successfully return returned tuition.
"Just began me to still hold out serious ground to look, from the back school work is busy, I play card to return tuitional gift. " Wang Wei osmund says.
Small letter releases announcement to say, the main body such as certain public date, application software passes the near future return tuition, send the kind such as objective, user of small letter of lure by promise of gain shares his to link (include 2 dimension to pile up a picture to wait) to the friend the circle plays card, affect the user that the friend encircles badly to experience, disobeyed " small letter is exterior link content management is normative " . Partial principal part is in after violating compasses activity to be handled, it is give up only curricular introduction page violates compasses word mediumly, but still use users of all sorts of means lure by promise of gain to share a friend to encircle dozen of card in business flow, some has baleful confrontation through adding similar professional work commutation domain name, newly to wait even, violate for many times compasses. Small letter pursues in the cut in announcement citing fluent say, field mint is read, word of small tax, rocket 4 products.
Basis " small letter is exterior link content administers a standard " , small letter prohibits passing interest temptation, revulsive user is shared, content of the catenary outside transmission is small perhaps article of date of letter public Zhang, include but not be confined to: Award of cash award, objective, fictitious award (certificate of red bag, coupon, acting gold, integral, telephone bill, discharge, information) , market support, spell a group, share can increase lottery probability of opportunity, win a prize in a lottery, with integral or monetary interest revulsive user is shared, click, article of date of Zhang of public of dot assist small letter; From other software circle of revulsive user friend also is belonged to violate compasses.
Small letter and Tecent respect all express, the catenary outside be aimed at is in what the friend encircles to share, small letter has specific provision all the time, the company should be done strictly only according to the regulation, revise revulsive share a part, can share in friend circle afresh.
Internet analyst Tang Xin thinks, circle of small letter friend is the ecology group with a smaller size, cannot contain too much content. Overmuch commercial promotion can affect a friend to encircle an experience, harm the core interest of small letter. Small him letter special to advertisement content exercise restraint, won't allow these application naturally to pass " the curve saves the nation " means, the advertisement of low cost.
3 dozens of card read client end: Alter relevant and revulsive language
New capital signs up for the discovery after the reporter experiences, what be being call-overed by small letter is fluent read, English, mint reads rocket word, Panduola in waiting for public date or APP software, one part is clear " revulsive " the propagandist article record that small letter user shares his to link a friend to encircle dozen of card already disappeared, but also public date still is in " play card " .
But fluent read article of date of small letter public was released to say on May 13, participate in afore-mentioned " 199 yuan 100 days hit card 80 days to return fee " curricular user, want to satisfy study requirement only, need not friend circle plays card, also can win sum scholarship.
Rocket word says at releasing public date text on May 13, "This day rises, buy rocket word course of 99 yuan of 30 days of study, need not share friend circle, need to be in only study is completed before 24 o'clock everyday, can win corresponding scholarship " . Announce other study course to also need not share friend circle.
Pan Duo pulls English to also released article of date of small letter public to express that day, the user should satisfy study requirement only, need not share a friend to encircle dozen of card, also can win corresponding course scholarship, and this policy pulls English banner to play all course go into effect to Pan Duo.
Field mint is read in page of carry out class about " hit card to send hypostatic book " propagandist content already also disappeared. The reporter returns discovery, at present field mint is read, the relevant content that the page of carry out class that rocket word, Pan Duo pulls English already did not have user of small letter of apparent lure by promise of gain to share its to link a friend to encircle dozen of card.
Each 4 stimulate argue: Whether to hit card to calculate revulsive share?
Small letter thinks, revulsive share dispute regular sale action, play havoc with normal friend to encircle an experience, violated small letter relevant provision. Small letter respect expresses, if discovery is revulsive,share wait for behavior, small letter group will undertake as follows handling: Include but not be confined to stops to link content to continue to travel in friend circle, stop to have a visit to relevant domain name or IP address, seal those who ban date of Zhang of relevant and open platform or application to share interface; Violate plan principal part to repeating those who violate compasses and antagonism act for many times, will adopt processor of type of a flight of stairs to make, include but not be confined to is reduced daily share limitation, limitation to use small letter is entry function interface, permanent address of a date that ban Zhang, domain name, IP or share interface; Small to be suspected of outside using small letter, be hanged and be being passed letter group the individual Zhang number that implements revulsive user to share, violate the basis compasses is serious degree undertakes to date of this small letter Zhang type of a flight of stairs is punished.
Internet analyst Tang Xin thinks, the mode playing card of this kind of application is really a kind revulsive share type to extend pattern, it is a crucial link in its trade pattern. After small letter bans the mode that play card, its popularize the cost that win a customer to will increase greatly. A large number of medium or small the person that do poineering work can obtain discharge hard, be forced to exit the market.
But also the viewpoint thinks, small letter should avoid " accidentally injure " . Analyst of assistant of ministry of rights and interests of law of research center of electronic business affairs cheats Hui Xin to say, small letter lays calorie of pattern in learning foreword of kind of small letter Xiaocheng, use relatively extensive, it is the day that blocks with the user makes calorie of number or insisting to hit normally the interest redound premise that number regards platform as. Below this kind of circumstance, be about to distinguish whether does the user get stuck to be hit of one's own accord. How to judge be not regular sale action, need small letter to make the decision criteria that a clarity changes, avoid " accidentally injure " the platform of normal operation.
Fluent say not to think " play card " have " lure by promise of gain " purpose, weighing dozen of card to share more is to use gregarious means " supervise and urge " everybody study, and share mode to be not original creation, however a kind of current operation method.
"Playing card is one kind is encouraged, we are done not have really revulsive share. What the user sees in friend circle is the link form of a content, the dot goes in won't bring profit to the person that share. " fluent say the staff member says, even if did not have a friend to encircle dozen of card today, still meet those who have other form to play card, like the company group interior of dozen of card, software hits card to wait, give authority in order to encourage.
Fluent say relevant controller discloses, small letter did not ban what the friend encircles to share in the round with transmission.
5 underset advantage says: Sale cost is occupied become than exceeding 7
Date of small letter public " fluent read " register main body to flow for Shanghai advantage says IT limited company, held water on May 17, 2013, landed stock exchange of American new York on September 27, 2018. Before appear on the market, the company already was finished four-wheel financing, recently round happened in July 2017, invest fund by Chinese culture industry (abbreviation " CMC " ) , double lake capital gets the C that sends nearly 100 million dollars annulus financing.
By after issueing total capital stock is calculated 47952231 times, fluent say to be in collect of US stock accumulative total endowment 71.9 million dollar, will increase the respect waits in technology, product, content all-around devoted, and increase the investment that gets a respect in market conduct propaganda and user. Fluent saying US stock issues valence to be put for every United States hold a proof in the palm to make work 12.5 dollars. Since March 7, should put ask proof price all the time under release price. Up to closing quotation price was every 10 dollars on May 13, market prise 480 million dollar.
Fluent saying director and be in charge of aggregate hold high 4947332 A kind common stock and 19675674 B kind common stock, 51.3% what hold total capital stock, 89.6% what take right to vote. Among them, 3 father king next, introduced from the northern and western nationalities or from abroad philosopher and the B of Lin Hui hold kind 41% what common stock holds total capital stock, 87.4% what take right to vote. In orgnaization respect, IDG and earnest letter capital are held occupy than all be 11.8% , paratactic the 2nd large stockholder; Capital of GGV discipline source opposes a scale for 10.3% ; Chinese culture fund opposes a scale for 5.5% .
Book of raise capital by floating shares shows, fluent say to be in 2016, 2017, the battalion 2018 closes to be 12.33 million yuan respectively, 165 million yuan, 637 million yuan; Profit of net of the corresponding period is respectively - 89.16 million yuan, - 243 million yuan, - 488 million yuan. While income year after year expands, the deficit specified number of the company also is increasing.
Serve as to teach content to be the company of main product with English, fluent saying sale and sale cost are occupied mediumly in totle drilling cost than very tall, 2017, mixed 705 million yuan for 283 million yuan respectively 2018, the proportion that holds operation cost is respectively 79.5% with 76.1% . Compare to it, cost of company research and development parts to mix 155 million yuan for 53.16 million yuan, hold operation cost respectively 14.9% with 16.7% . To this, wang Yi expresses, "The development initial stage of the company can have period of time to need very large investment, it is strategic investment, must do " .
Fluent saying ready money flows a circumstance not hopeful also, 2016, 2017, the cash of the generation in the management activity 2018 flows to be respectively - 38.59 million yuan, - 60.12 million yuan, - 113 million yuan; The cash of the generation in investing an activity flows to be respectively - 121 million yuan, 70 million yuan, - 418 million yuan; Period end cash and equivalent remnant remaining sum are 41.3 million yuan respectively, 416 million yuan, 345 million yuan.
Cheng Zijiao of trainee of city of Chen Wei of Lei Yangli of platinum of reporter of new capital newspaper Cao Wen