On August 29, the day cat that holds in Hangzhou is new on retail and open class, announce formally new retail and comprehensive upgrade, guide buy macrocosm to obtain appearance of guest product Ipromoter, group - day cat U first / the way below IBA of adviser of Mu Ying room, hairdressing, line develops - shine quickly transform, commodity sales promotion is installed - sweep a code civilized wait for inn of door of 5 great new retail wisdom solution product go up at the same time line. Include clever clean, Yue Shifeng tall canal of on the global number such as hair of chant, Le You, big profit 1000 brands collects the spot, wait to sign collaboration of new retail strategy in the spot with day cat in beer of the base of a fruit of nest, division, Qingdao, remote antiquity.
Regard day cat as United States makeup " 1 billion club " in only Korea brand, chant of Yue poem wind leaves the way of red direct seeding of net of the BA on line of notional inn ＋ through the line, try to make oneself a new retail sample book. In Yue Shifeng chant Zhao Jie of new retail chief looks, "New retail should buy on the line already also should buy below the line, leave customer the alternative forever. Leave customer the alternative forever..
Song of Yue poem wind is new retail chief Zhao Jie
Make first United States makeup of domestic inn of new retail idea
Chant of Yue poem wind (Innisfree) was born 2000, it is Korea first the naturalistic brand that protect skin. From 2012 Shanghai of settle of store of the first flagship begins, chant of Yue poem wind is rapid fashionable China, heretofore already owned store of nearly 500 doors in home.
As with only brand retail the brand that is cornerstone, chant of Yue poem wind values store of the door below the line very much all the time, retail the lifeline that is it. But the change of big environment, shi Fengyin letting Yue also is facing new challenge, new customer amount decreases, it is difficult that old settle or live in a strange place is counter-purchased. Look in Zhao Jie, they must want to find a way, brand, consumer and platform, more close together ground is united in wedlock together.
The new retail idea of this kind of idea and day cat happens to have the same view.
It is a center with consumer, use the analytic capacity with big powerful data, day cat is new inn of retail wisdom door the solution aims to reframe " person, goods, field " , help a brand original resource conformity and get through. Include intelligence to guide among them the member that buy - IPromoter, hairdressing is advisory - the way below IBA, line develops - shine quickly transform, group appearance - day cat U first / Mu Ying room and outfit of commodity sales promotion - sweep a code civilized wait for a series of tools.
On July 18, in the benefit star bazaar of edge of Hangzhou west lake, inn of first when Yue Shifeng chant and day cat made industry of United States makeup be in China jointly new retail idea. Door inn introduced direct seeding of KOL explore inn, invite small gain of date of the star inside the station and brand to phonate jointly jointly, make door shop the net that makes Hangzhou mark of the red ground that play card. At the same time they guide Ipromoter, receive mature intelligent hardware, assistance collects consumer diverse demand, for 10 BA mount the intelligence that nail a hammer guides buy a system, provide man-to-man service leaving store.
This one new retail trial, shi Fengyin letting Yue is harvested quite abundant. According to Introduction Zhao Jie, "Mere a month, the shop sale of chant of Yue poem wind grew 29% , the discharge that enter store promoted 4 times, entrant registered a number to promote 5 times, be equivalent to them the total with all door inn new device inside whole Hangzhou city. On the other hand, come inn consumer and the frequency with intelligent interactive hardware also is as high as 10 thousand times. A lot of consumer experience the hardware of our inn presumably, classics regular meeting discharges very long line, discharged the doorway of other store all the time. Discharged the doorway of other store all the time..
Half an year of the BA below 4 hours of lines that finish sells an end
Online among next retail setting, can of straight face consumer have BA only, the communication skill of BA and professional, it is the core requirement that consumer experiences.
Chant of Yue poem wind grooms department manager Zhou Taiwei
Brand sieve singles out the most high grade BA, carry the kind of direct seeding, can serve more customer, maintain with consumer at any time and place communicate -- this is " BA net is red change " . The BA below a line works 8 hours everyday, can serve 30 clients, and red BA of an ace net, with the means of direct seeding, can be in a few short inside the hour, realize a pair 100, a pair of services of 10 thousand.
Through " BA net is red change " , chant of Yue poem wind won distinct person effect and promotion of level ground effect. Direct seeding of day of of July 21 super brand, 4 short the time of the hour, the direct seeding sale of net red BA was achieved 490 thousand, drive store of day cat flagship to sell at the same time 3.9 million, was equivalent to achieving the sale goal of half an year of the BA below a line.
Grooming department manager Zhou Taiwei looks, besides drive a sale quickly, direct seeding still can let BA become more professional, upgrade further the figure spokesman that makes a brand, deliver the culture of the brand and concept. "What BA needs most is to give him the ode can, let him receive more award, the means of new retail direct seeding can let brand and BA get double win. The means of new retail direct seeding can let brand and BA get double win..
In fact, zhou Taiwei another identities are net red BA. In cat of 6-8 month day beauty makeup holds " ace BA is admired greatly " on, shi Wenyi of teach of another net red BA has he and song of Yue poem wind, ascend body of the contest 10 strong. This contest, chant of Yue poem wind shared 6 BA to play the game, accumulative total direct seeding exceeds 30, bring the exposure of more than 700 thousand and the sale of more than 600 thousand, the number that nod assist passes ten million. Next, chant of Yue poem wind will develop the plan that make a star, attract more to have deep love for United States makeup and have deep love for the BA that share to join.
To chant of Yue poem wind, direct seeding had made BA and brand in virtually between the most close together, also be to follow the channel that had better communicate between consumer. They were deployed have new retail the professional personage with Internet sale experience, will undertake the dominant of Internet project and follow-up, on harmonious line, below the line, display, the operation branch such as CRM, IT, data.
Zhao Jie expresses, "The development of Internet is very rapid, alibaba let chant of Yue poem wind see a lot of with new the business mode that 0 gene are core, product and brand, give birth to such super species e.g. delicacy of horse resembling a box, so we experience a hug deeply new a few retail store, have vitality completely. Have vitality completely..
