Feel the psychological activity that shows customer and demand, can make consumer fast make consumptive conduct, generation clinchs a deal. The psychological activity that consumer generates in consumptive process consumes psychology namely, consumer quarry is beautiful valence cheap, be realistic from numerous, beg a vie, beg new follow the fashion, beg the United States to establish different to wait a moment, the person that these offset are expended, to the feeling of commodity, conscious, imagination, memory, thinking, the psychological process such as affection and volition produces immediate effect.
The businessman can manage according to the different heart of consumer, find out corresponding psychological sale strategy, of stimulative consumer buy deed.
How will study the psychology of consumer?1. interview law. When the customer will consume, the businessman can pass the expression such as the action that watchs consumer, behavior, the way one speaks or what he says to understand its psychology activity, so that promote consumer better make as soon as possible buy deed.
2. experiment law. Additional, the businessman can be controlled appropriately in sales promotion or sale process and change certain condition, to consumer certain stimulation is mixed revulsive, will know customer through such method why planting the ability below the circumstance is faster make buy decision-making.
3. investigates a method. Also can adopt the form that has drafted beforehand of course, through the answer of testee the case analyses their psychological activity, perhaps pick the way that viva voce chats, through by the interview person the answer will understand its heart activity. The information content that this kind of method collects is bigger, and when economy is saved, go easily simply.
Through studying consumer psychology activity, can make more effective to him businessman decision-making.
1. satisfies the client's requirement
2. discovers new market opportunity
3. raises service quality and service level
4. can guide consumer science to consume
5. makes flexible sale strategy to the market
Mastered consumer psychology, can undertake proper guiding in the light of its psychology activity, make charming product favourable perhaps plan, make consumer fast decide to consume.
