The fruit blames a group: Common people spending does not rise, sell nobody to earn money

All through the ages was fruit sale busy season May, but high this year price lets consumer flinch however. Strawberry 26 yuan one jin, carry child 29 yuan a jin, half watermelon 30 yuan, litchi wants 60 yuan one jin... the common fruit such as apple, Xue Li, orange sells more expensive more even.

Say normally, so high price, farmer should be OK make many money, agency also is met earn basin full earthen bowl is full, but fact rather, a lot of farmer are mirrorred accrual owes beautiful this year, agency lose money in business is managed. The fruit is immersed in common people consumption not to rise, those who sell nobody to earn money " odd group " .

Young farmer is managed, go out early before interest allocation bureau

Up to by 2018, china still has 564 million countryside to often live population, manufacturing main body of the country remains the young farmer of 230 million, china also remains smallholder economy to give priority to the agricultural big country that guide.

Although China is driving agricultural dimensions to change all the time in recent years,manage, but distance developed country still is put in bigger difference, decided the fundamental condition of agricultural industry catenary in the young farmer of Chinese each district dispersedly.

Regard chain as rock-bottom farmer, often because operation is lesser, information is relatively out-of-the-way, sale shift sheet is first-class reason, lack answers the way of vicissitude of the market effectively, the price that loses pair of produce basically counterpoises, before the interest has not allocate, already was kicked to go out bureau.

Current segment is long, house of industrial catenary cost does not fall high

The young farmer that disperses highly, add the small small retailer of on two hundred and seventy-six million four hundred and forty-seven thousand two hundred and thirty-two, plus semifinished product model terminal market, formed China is relatively low efficiency, high loss, at present tall the system of agricultural industry catenary of cost.

Sell Beijing consumer to be with Hainan mango exemple, on the hand that the mango that farmer of a jin of Hainan plants wants to reach Beijing consumer, need is experienced " farmer, small small retailer, producing area terminal market, pedlar, the terminal market that sell the land, supermarket / market, consumer " , 6 link.

In afore-mentioned link, the face flows to content and store the high loss that carry brings, of upriver link shoddy, the market uncertainty of downstream link, wait for capital investment plus manpower and hire, make the cost that every link raises is in 30-50% .

If the price of edge of a field of Hainan mango is 1 yuan / jin, the cost of every link raises 30% , after passing 6 link, the price is bought to may amount to 10 yuan below the line of consumer / jin.

And in view of Chinese with a vast territory, the market fluctuation of produce strong, want to be inside the limits of kilometer of 9.6 million square, the produce that produces 230 million young farmer delivers 1.4 billion consumer hand to go up, have accident a bit among them, although consumer expenditure does not poor, the pedlar of each link, jobber, agency has money hard also to earn.

Mode of produce and sale innovates, new report business breaks a fruit to blame a group

Platform of new report business spells great occurrence, let " common people spending does not rise, sell nobody to earn money " fruit odd group becomes loose somewhat. The demand that is based on pattern of new report business collects effect, spell great initiate " spell farming goods " , innovation compose was built " original one kilometer " connect continuously " last kilometer " mode of produce and sale, the huge produce that lets countrywide each district came true to arrive directly from field edge of a field in consumer hand.

Because considerably cut intermediate link, not only the fruit of farmer sells gave good price, consumer also bought real benefit.

Data shows, go all out great the apple that go up makes work only 3 yuan / jin, 100 sweet fruit make an appointment with 9 yuan / jin, 3-4 jin 79 yuan want only after Durian certificate / , all be entire network minimum price, in addition still cherry, litchi, banana, sweet a peach-shaped thing waits for fruit of season of nearly 20 kinds of summers under the market average price.

To this, ni Guohua represents expert of head of department of department of economy of Beijing industrial and commercial university, famous agriculture: "Through ' spell farming goods ' system, spell great breakthrough of geography and infrastructure condition restrict, those who realized many pairs many is large-scale match, was equivalent to mixing agricultural factor of production again, the in a sense walked out of the road of the modernization below setting of young farmer of a China. The in a sense walked out of the road of the modernization below setting of young farmer of a China..

Go all out great release before this " help deficient up to aid farming annals " show, its already became China's biggest produce to go up one of platform, produce was reached 2018 farming by-product order gross amounts to 65.3 billion yuan, the agricultural producer that joins continuously exceeds 7 million person.

Be worth what carry is, of price of near future fruit rise, still drove secondhand go all out great " great orchard " the violent wind that visits a quantity rises. Great orchard is one of star products that platform rolls out, the user plants fictitious fruit tree through be in great orchard, can obtain after maturity send free true fruit, these fruits are purchased for the most part from " 3 areas 3 cities " wait for area of poverty of national level deepness.

"Current day vivid user relatively growth of the beginning of the year exceeds 11 million, nearly 3 months, new register user month all annulus is in than amplitude 80% above. " chief expresses related great orchard.

Still enthusiastic netizen initiates # to eat not to remove him fruit to plant in small gain the topic of # , teach everybody how to plant fictitious fruit tree, want what to eat can oneself are planted. Up to now, this topic reads number nearly 14 million, discussion number exceeds 18 thousand.