Tiger of bright red howl
Jin Shajiang is achieved join partner
The idea of investor rearward: Assure basically to succeed, bigger plate can be done outside best, do do not rise to also be indifferent to. Make inchoate investment most those who be afraid of is a risk, we are very actual, my risk is to want what can accuse, should have been calculated.
01
Cast Ofo
3 months can earn come back
Everybody says Ofo and Mabaike can be amalgamative, from me the friend is encircled and Ma Huateng's controversy can see, at present two investor are in the difference on acknowledge is very big still, without amalgamative likelihood. 38 lines want to incorporate, but only you hit 38 lines to perhaps hit 36 lines ability to may incorporate.
Casting Ofo is more accidental opportunity. Our child dates with the girlfriend in Beijing University campus, discovered small Huang Che, feel to had been held out, go actively looking for him.
The first day when we cast calculates very clearly: A bicycle 200 money, inside campus, every ride 5 wool money, can ride 10 times everyday, received 5 fund, 200 Qian Ke can earn 40 days came back. Add maintain cost, and theft, attaint, 3 months cost earns the likelihood came back.
Our investor, the company that can join is internal energy of a year gains the business that come back, we hope most is 6 months can earn come back. If be two years ability can earn,come back, this trade pattern is Pang fraud. Technical change is very sharp today, change of consumer spending behavior is very sharp, ability earns money after two years come back, among this too much cannot control an element.
We cast Ofo to still have a very main reason is, campus market is proved actually. Although campus market is insufficient big, but one day can be done two, 3 million sheet, of organic still meeting, calculate come down one year to also can have a few 100 million income, it is to be able to be accomplished do poineering work board appear on the market.
Tell the truth, we underestimated market of outside school market, the city zone far really. But outside school market is right for us, it is so-called extra dividend actually. Can do best, the company can become alone horny animal; If do,do not rise, that only by campus market, also can accomplish do poineering work board appear on the market.
These are the idea of investor rearward: Assure basically to succeed, bigger plate can be done outside best, do do not rise to also be indifferent to.
We make inchoate investment most those who be afraid of is a risk, we are very actual, my risk is to want what can accuse, should have been calculated. We still have a drop to become backup force, be no good really sell drop, this is very plain logic.
02
The person do poineering work that has pioneering spirit more attract investor
I am right the standard of the person that do poineering work is very simple -- have pioneering spirit. The piece of the Cheng Wei 3 years ago, Xu Hao 4 years ago, Zhuang Chen 9 years ago exceeds, at the outset although they are very young, but have pioneering spirit, determination does a big platform.
I see Zhang Xu a person of extraordinary powers is to be on an undergraduate poineering match for the first time, he is the graduate student of Shanghai traffic university, I judge him to be the first, I give him a piece of calling card after the match, let him graduate to look for me later. He goes back wrote a paper to use one year time, also did not look for me later, the A that went looking for American Uber however annulus investor. That investor cast the United States outside sell a website, do not cast in China, turn this commerce specification to us then. I all the time a person of extraordinary powers of Zhang Xu of compose a quarrel has lot, after all does not escape to give our control.
He just graduated at the beginning, without working experience, but he moves mine is commercial sensitivity. At first hungry trade scope is very little, one talent two 3000 sheet. I asked him a very simple question: " are you smoked from inside each deal? Meal boss very care to be smoked, if be smoked, he can say with the user, you do not issue sheet from platform next time, you call next sheet, I send you egg of a tea more, fly very easily at that time odd. "
Zhang Xu a person of extraordinary powers says to me: " cannot smoke now, because scope is too little. My estimation can go one year to inn inner tube how many business, calculate a scale to collect year of fee, this is reasonable, user stickiness will be very strong, dining-room boss also can promote this platform actively. " I feel he has a kind of inherent commerce sensitivity immediately, this is very valuable.
03
Burn the project that Qian Qi moves
Commercial pattern does not hold water
The starting may not of most Internet project needs a lot of money, needing those who move to burn Qian Qi truly often is the pattern that does not establish. It is in order to reflect a customer exemple, spend money far from, reflect a customer we cast 5 million RMB only, their money was not spent basically. Ofo also does not need a lot of money, internet domain needs to burn the commercial pattern of a lot of money, it is bogus proposition mostly.
What is when investing, we do not care a name, care the demand dot that this project is masses user demand most, sharing bicycle is very typical delegate, this is in the imagination is less than before. Drop drop spent 4 years of time to do not have 20 million user, shared bicycle not to have to a year. Beijing has a lot of children now is to ride those who share bicycle to go to school.
The just wanted thing of real need, it is to share economy really. The person that some doing poineering work looks for me to say, want to go allowance user, but inchoate when be not of allowance, the money that we throw lets you go without so much silver allowance user, not the ability of allowance user is true just needed.
The allowance of drop drop is a very accidental element, await small letter to want to push small letter to pay in those days, let a drop sign up for a budget. We signed up for 7 million RMB at the beginning, small letter pays say this Qian Tai is little, give you 15 million. We beforehand appraise may be about the same the person of 5% can pay cash paying a car with small letter, that moment small letter pays increase rate very low, and taking a taxi is originally the custom pays below the line very strong, can turn to the line to pay, everybody does not know.
Unexpected is grabbed a long time when ethereal line did not have, brush gun fire accidentally at a draught so. Turned a week, the effect is too good. When we want to stop, pay treasure already follow-up, stop no less than coming.
04
Play " Wang Zherong boasts "
Realize give 3 poineering standard
At the beginning I am curious, why game of a mobile phone registers an user to be able to be achieved 200 million. You do not play this, understand it far from why so fire. You must experience a product, where is the reason that just knows its fire.
" Wang Zherong boasts " had made game of a countryman, a lot of players play game to scold teammate hole at the same time at the same time, because teammate is no good,he cannot go up to divide is; How the originality that the very much person that do poineering work often also blames him is novel, how the group is preeminent, why investor does not look namely. Do poineering work actually and hit Wang Zherong boast to have the place of a lot of likeness.
One, consciousness and pattern
1, Wang Zherong boasts sex of very exquisite balance, beautiful Qianmaipi skin and inscriptive action are very limited. In the operation skill differs below not big case, those who decide victory or defeat is the most important is consciousness!
The low section player's common performance that does not have consciousness does not look small map namely, whole match plays come down, eye is forever on his heroic body. Do not understand enemy the trends of hero of my both sides, be caught likely; Or adversary runs to catch teammate, and oneself are without reaction, receive a line as before, bring about assist not seasonable; Perhaps assist when teammate, ambuscade after rising, did not make charge of the other side that entice at all, show flaw, cause GANK failure.
Do poineering work to want to always pay close attention to direction likewise, the responsibility with the mainest CEO seeks way namely, seek person, give change.
We ask CEO via regular meeting, "You view what data above all to the company everyday " , this is the small map of the person that do poineering work. This piece of small map reacted the strategy of CEO pays close attention to a key, the deepness that also reacted he understands to commercial pattern. A CEO that attention registers user number and GMV and a keep of another attention user, vivid jerk, the recognizant height of the CEO of income of every DAU contribution is completely different.
2, Wang Zhe bureau is begged even taller the consciousness of one class. While every position is considering him, ponder over the other side even, for instance oneself are dozen of wild hero Han Xin with a strong early days, the other side is an early days the dew of weaker force is graceful, the growth that this moment assures him only merely is in Wang Zhe bureau is insufficient, in assure him growth while, can squelch even adversary!
Same, while the today's person that do poineering work is making good product and service, want to fight a way of a blood, still need those who think how to gain mainstream sth used to one's own advantage as soon as possible to approbate, win strategic investor endorse, squelch on pattern thereby competitor. In those days Beijing east be considered as to weigh asset special the mode that burns money, beijing east in the altogether before appearing on the market ability financing 1.2 billion U.S. dollor. The capital on the market is flush today, capital does poineering work in Internet medium action is strengthened greatly, but capital is afraider at the same time the loss of efficiency that because capital is flush,brings about holds round phenomenon in the arms. Obtain those who get mainstream capital and strategic investor to approbate as early as possible, the financing of suppress competitor has become very important.
2, find unit gain model
Wang Zherong boasts is the round war game of a 5v5, of very exquisite group cooperate. It is very clear that the function of 5 positions distinguishs, the action of tank is protective one's own side, would rather sacrifice oneself also should protect back row; The action of assassin is to attack square back row of fight the enemy; While the action of back row of one's own side makes sure he comes down alive namely, more output. Only living, ability in a steady stream is constant. Cooperating bad main reason commonly is:
1, group part is not complementary, do not see a battle array do not see positional disaccord teammate communicate, pick a hero in disorder.
2, without synergic spirit.
Stand-alone 10000, teammate has an advantage, he is taking a line to close wild, teammate does not have an advantage, he is taking a line to close wild, the battle that make a group, he is taking a line to close wild, the other side will arrest a person, he still is taking a line to close wild.
3, downwind billow, against the wind is cast.
Had advantage wave, the result is caught by the other side odd, bring about next round Zhan Yibo is round destroy, be found to break up by the other side dish opportunity. Perhaps leave bureau have a few not successful, choose 6 minutes to cast directly.
Do poineering work of likewise special and exquisite group cooperate:
1, group mastery of a skill or technique is complementary.
Once 5 seas put in a school MBA 's charge to do poineering work jointly, be in harmony many money, heat of the what on the market does what, because 5 the individual's mastery of a skill or technique are too similar,be being returned finally is, devoid fact holds experience and end up with nothing definite.
2, cooperation of division of labor, straight-out cloth is fair.
Poineering initial stage can go all out long board, what should produce each group member adequately is long. Cheng Wei enters a drop in Laliuqingjia when, pulling a group to go together Tibetan group builds broken ice, the blend inning that makes Liu Qing can faster group. Drop drop is having every to cross tall in September canal people the tradition that meets together, what are 10 things with discussion company the most important instantly? How does everyone act? Communicate adequately only, ability makes group everybody pace is consistent.
3, can be the same as adversity, also can in all riches and honour.
Failure of very much poineering company is in can share hardship, cannot be the same as riches and honour. A lot of people will be strange, soon revolution is about to succeed, why can you be troubled by contradiction instead? ! In the final analysis is human nature in cause trouble.
When the company is small, everybody is very modest, share scale, the job is good talk, but when the company is done big, ego begins to expand, by what I am contributed big, instead you are CEO, your share scale is much, come by what governor you are in front I am from the back, can become contradictory source etc. The good business of a lot of development is because of these small businesses final fall to pieces, this is typical suitable storm!
3, result innovates, into at closing compasses
Previously the strategy kind SLG game should expand economy first, make installation, science and technology of research and development and weapon, just can fight next. Wang Zherong boast reduced this process greatly, be in weak point in one bureau game of 20 minutes, expand economy, upgrade weapon, with warlike itself perfect union is together.
Do poineering work to want to hold good rhythm likewise. Seed profit does poineering work even if want the pattern of rapid trade of cost test and verify with lowest; Obtain those who get mainstream capital to approbate first, change business dominant position into financing advantage, change financing dominant position into business and talent advantage again conversely next, enter to the loop.
A lot of moment, a annulus financing resembles the first Xiaolong in Wang Zhe, take first, run to mastering rhythm to get whole industry is very essential. Why should be high-end bureau turned over wild, because of Gong La Buff refresh of every dichotomy bell, turned over wild mastered the next time the time of refresh. Poineering every time financing seems to take Gong La Buff, why is the business on blast tuyere very much the rhythm of high speed financing that maintains a year 3 rounds? Because can be pulled open quickly with the 3rd the 4th difference in the industry, the 3rd of pattern of an unalterable competition does not have value!
Finally, brave of come into unavoidable confrontation person get the better of, should rancor still must rancor, cannot Song!
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The picture comes from: Baidu
