[introduction: The success of the enterprise often is the success of commercial pattern, custom-built and logical trade pattern can amount to the effect of get twice the result with half the effort, this is · Qing Dynasty does not have series of pattern of spatio-temporal · trade [117] piece article, welcome to read! ]
Li Kaifu: The commercial pattern that Internet brings is business affairs of advertisement, electron, fictitious small pay the characteristic of truly individual business that with subscription content I think media worker should learn Internet well, mix namely the place with traditional different media.
I think these characteristics have 4:
(1) Internet is OK omnipresent, enter PC, TV, mobile phone, ipad, the equipment such as the car;
(2) the advertisement of Internet is OK have very tall specific aim (Targeted) . Such Targeted advertisement value can increase 3-10 times. If can do good Targeting, this can make up for gliding part possibly;
(3) the advertisement of Internet can be measured, that is to say we can be measured how many person is clicked, buy, pay cost to wait, and push cipher out how to make the most businesslike Targeted ad from now on;
(4) Internet is exclusive its sale mixes a kind of agency promotion (Sale&Marketing) channel is same. In traditional media, car ad is made on newspaper, but should buy to the ability in inn. But had electronic business affairs, on Internet Marketing Channel = Sales Channel can increase very multiple efficiency so.
The commercial pattern that Internet brings, saying peripherally is business affairs of advertisement, electron, fictitious small pay, subscription content, but no matter be what mode, we must accept:
(1) the user is not willing to pay fee, had been used to do not pay fee, be in China especially such;
(2) calculate the past to have habit paying fee (for example the music on the mobile phone downloads) , slowly the user can find the method that does not pay fee probably, cannot depend on channel paying fee overly so.
