The enterprise needs to study all sorts of profitable channel, increase gain point. Cage should guard a gate to reduce as far as possible in front, later period product has profit;
At present the market collects fees 3 kinds mode, it is doorsill cost (price of admission) , 2 it is pass by cost (consume) , stop fare (reservation qualification) ;
There is some of card to deal with in the bank, need pay handles cost (price of admission) , product of need conduction conduct financial transactions just can apply for (consumption) , additional even pay year cost (stop fare) ;
City of movie and TV is managed, different person can have distinct effect. What some decide entrance ticket is very tall, bring about a lot of people to cannot be entered, if we lower a threshold, child of design old person is free, the person beside old person child can follow and go, this also is met great pull move consumption;
We still can set a threshold on time, attract a client to come in, make innovation a bit, can change!
A lot of people head for Taipei the Imperial Palace, the public house that sees can go on the side, element of the Imperial Palace was full of inside, the consumption inside this wants than the Imperial Palace a lot of taller. Have a meal here those who earn is pass by cost;
In addition Taipei the Imperial Palace applies for a lot of intellectual property, if which enterprise wants to use, must apply for accredit, meet again among them gain brushstroke charge, all these can compare entrance ticket many tall;
Profit pattern is different, practical effect also is met big different!
Our train of thought wants to open, implementation innovates effectively, the setting opens the door model product and profitability product, had made 3 kinds of rate;
When we find good commercial pattern, a lot of people can be contended for imitate, for example a lot of groups buy a website, inside technically the group studies adversary, observation how layout, in the blank area such as district, market implementation duplicates;
We should build moat, firewall, the commercial pattern that controls oneself not by be borroweded by person place;
How be borroweded? The enterprise should control equity, control a talent, control cost;
A lot of companies invest blindly, big burn money, do not make proper cost control, very will much professional work is complete outside bag, produce and purchase link to reduce cost ceaselessly, produce manufacturing product disagreement to ask, make an enterprise flat;
If the enterprise controls cost, won't topple easily;
Equity design should be in before the company is established, should have built, the enterprise if ignored, the crisis can come very quickly;
The company does poineering work a lot of experience 4 " with " , "Be of one heart and one mind, be strange bedfellows, internal feud, perish together " ;
Leadership of my a school and I talk, the plan in a few his students does poineering work jointly, the monitor carries a head to call together a classmate to do poineering work together, 4 people take equity each 1/4, the monitor is president, assistant squad leader is general manager, other classmate runs market sale, plan, finance affairs;
Those who begin company development is first-rate, the fellow student that runs sale thinks him contribution is large, the hope is become general manager, but former general manager is not willing however, part company gradually. Some classmates leave his post, dig original company member later to other company;
There must be a person to accuse absolutely when the enterprise designs equity, do bad to can part company, mutual fight closely;
The company installs equity to have very big knowledge, alibaba father equity is not tall, internet business development must have equity to share support, soft silver and Yahoo are his large stockholder;
Its industry leader installed firewall to equity, execute copartner to make, explain controls Alibaba by who;
Company management layer is led by the board of directors, very excellent system was designed in A, copartner decides a board of directors, have 50% trustee nomination, meet by partner 50% above agree to be able to be become trustee, and nomination is decided by original author;
If nomination trustee is denied ceaselessly, can install temporarily excessive person, still controlled a board of directors essentially, this is a very successful case!
Beijing east father designed AB, decision-making when A can carry B on the head 20 times, controlled the voting right of the company, although appear on the market hind equity is attenuant, still firmly palm controls a company;
Product control, after a boss receives money, non-payment remains 50% payment for goods. Manufacturer is in ahead of schedule products plan control system, prevented manufacturer to take money not to pay later, make long-range control product cannot move, realized complete control;
Advantage happy company is to make food product line, do coal tub furnish to have, with the client explain must use his data that pack, can pay the money of 20% to be able to enjoy a product, later period supplies equipment freely even to the client;
His profit drop is on material, is not equipment, but how do this realize control among them? Its are all the product has dog system, can restrospect to is specific time and batch product problem, divide batch recall;
Innovate through commercial pattern, come true " when be economical, province, save labour, save worry " ;
Be economical, an enterprise of the United States is called " good city is much " , inside the client is very a lot of more, their profit drop is not in product price difference. The supermarket is not a member to cannot enjoy a service, must deal with a member. Its are common member 50 dollars, gold blocks 100 dollars, its commodity is in congener commodity price lowest.
Their fixed position is to be middle class service, it is famous brand product, not be all sort replenish onr's stock, locate only, realize brand control. All commodity are purchased in great quantities, increase price only 14% , than other supermarket 25% a lot of lower, pass on consumer, help customer save money, make the client comes in great numbers, buy its member check, its real profit drop is expended in the member;
An enterprise does public feelings to monitor a system, know to violate compasses information for a short while. Outspread now give new field, developed " the cloud all is moved " system, help client is done fulfil his duty to investigate. Invest external and borrow money to be able to have information asymmetry, the risk when waiting for full understanding can come, we are collected through the system arrange huge information, check its place to have a thing, what if execute the law,the branch has punished is OK check. In addition, climate chats in Internet with others, can examine information of its break a contact. Reference can is with this when investment cooperates;
A lot of applicant courses groom, interview expression is first-rate, company take sb on the staff discovers its capacity is insufficient later, when be late already, the applicant when dismiss means charge business;
"Change danger in order to high " academic, when a crisis appears, resolve current crisis through creating another crisis. This enterprise passes criminalistics one by one, record of formal schooling of the person that find interview makes false testimony, undertake to its recriminate appeals to, resolved the crisis;
"When the province " , had open of a company " a minute of clinic " , a lot of hospitals of American need to make an appointment, hang emergency call to need to cost a lot of cost, although queue up even so. This company plans to develop a product, solve the pain spot when the province, designed " a minute of clinic " . A lot of uptown have chemist's shop, imported equipment, pass nurse and intern, a person runs clinic. They treat a few kinds of common disease only, help you measure blood sugar, measure blood pressure, remedial cold coughs;
One minute is its manage a concept, average 15 minutes can see a doctor. The doctor can run 5 clinic through the fax, rose to treat a disease greatly efficiency, help patient saves time, make patient, employer, insurance company benefit;
Accuracy rate of this clinic prescription is achieved 98% , a few years short time, a few a hunderd schools interlink inn open, hind by company of large medical treatment with 1.6 100 million buy;
An enterprise has a service for the hotel, will among them sheet bath gown undertakes batch catharsis. It is the hotel comes from previously oneself is responsible, will off-season now when all province issues wasteful expenditure, help client save money, a few years a lot of shorter the hotel is opposite with its the bag outside receiving;
If the company appears Ma Yun such commercial leader, we should consider to whether have investment for its seriously;
Enter business field when the enterprise, still can undertake ceaseless and outspread. The hotel has engineering department commonly, handle temporarily state, 24 hours want someone from beginning to end. Supply chain company to begin to carry on now, abolish project ministry, the design serves radius, be in charge of much home public house, provide engineering department personnel, it is original hotel staff, wages increases double, but the work is a lot of fuller;
Its company held hotel government pain spot, help hotel save money, save labour;
Commercial pattern innovation and control case are analysed
Free trade pattern, we can be heard everywhere free, but the business that can realize gain truly is rare, we need to find free pattern. No matter be low,still be free, it is to attract substantially " attention " .
Internet times is the rarest the resource that lack is " attention " , low is one of mode that draw attention;
Company of chain of the biggest coffee is on the world " astral Buck " , an enterprise is challenged to its, and win a victory, his name is " 85 degrees of C " . When competing with big company, must have core business pattern, 85 degrees of C use low trade pattern, provide a service for the white-collar, use follow the strategy, where is astral Buck, they are over there;
Astral Buck uses 100 square, they hire 20 square, hire petty gain, two coffee exactly like, mouthfeel is same also, the price with same different quality. Astral Buck 35 yuan of a cup coffee, 85 degrees of C just sell 8 yuan a cup, but pattern sells outside using;
After their low attracts a client to enter store, offer cake, biscuit for its, major becomes cake its boss, satisfied client breakfast requirement through these, a lot of people come here to buy, its real gain depends on its biscuit and cake;
Free trade pattern, why does the enterprise want free? It is to break ice, a lot of people have gain extra advantage unfairly idea, try need not pay, its originator is company of American auspicious row, produce razor product. Bosseyed at that time razor is market main trend, they considered not to blow the face broken double-faced razor, after research and development comes out but cannot sell piece;
"Method is depended on " principle, we are used to consumption for a long time same thing, do not be willing to accept the product that gives newly. When one war swift end, american soldier reachs European ground, the boss puts forward to be willing to offer razor freely for soldier, still won't blow turn against completely, according to legend of rapid public praise, implementation breaks ice;
Increase agglutinant, raise a client to be spent to the dependence of the product and faithfulness. Small letter casts the picture video that available uses at propping up a client to transmit in great quantities, win a customer agglutinant, have profit through other banking product;
"Be about to take grant first " , when World War II should end, the United States, Russia, England, China attends a meeting to plan establish U.N. , preparatory group is chosen in new York. Humble of gram of the name of a river in Shaanxi and Henan provinces straps American millionaire to find U.N. preparatory place actively, the decision gives headquarters building freely, newyork city a land is bought entirely. Besides office building, establishment of all form a complete set, residence, recreation is Luokefeile familial offer, free office building just opens the door sexual product;
360 companies plan to give nursery school to detect freely equipment, all child parent can take mobile phone and its join be together, attend class, have a meal, amuse oneself detects at any time. 360 companies can collect parent data, know its habits and customs and consumption level, push send corresponding product, realize a lot of gain;
Luck installs aviation is Ireland an airline, take a plane free. Net of the official on the need that buy a ticket is bought, baggage cannot exceed 5 kilograms, be about more than pay cost. Beverage and cake need are booked on the net ahead of schedule, the good place that relies on a window needs pay to pick a cost, the toilet needs to collect fees on. These are penny merely, gambling house is offerred when the airlines flies, obtain sudden huge profits;
In addition, luck installs a company to develop some arrive at a tourist attraction, consume among them bring a company for luck entirely all, realize gain of a huge sum;
Traditional business also can innovate money of commercial pattern gain!
Free school bus serves a company, provide school bus service freely, win the president reputably. Resource of core of company of school bus service is a student, around the student can gain many money, form closed circuit. The city blocks a car up serious, school bus company uses this paragraph of time to advertise, the enterprise uses mode of invite public bidding and mobile company autograph to make an appointment with, the school coachs class, study data, journey, insurance company, can advertise solely electronic product, create exclusive advertising environment;
Olympic Games management loss is severe before, 84 years the Olympic Games begins profit, encourage folk to bid. A young shopkeeper offers program, obtain a government to agree. Resource of Olympic Games core is the audience of whole world spot and distance, the enterprise uses a method to earn the money of the audience, all place are thrown slightly arrange can use, olympic village is enrolled entirely bid auction hookup counterpoises, a TV of American spends big price to be bought. The enterprise seeks sponsor assistance, the Olympic Games is all the product is overall invite public bidding, receive a large number of fund. In addition, pass torch, every are delivering need to pay 1000 dollars, gain a large number of income;
Make the same score pattern of Taiwan businessman industry, a lot of businesses can be done through platform. Platform mode has a few characteristics, there are a large number of feeders inside, the person that have a large number of demand. Alibaba discovers market pain spot when build up, supplier of a lot of abroad and importer information asymmetry, do not know to shop where. Alilaidi serves for platform, introduce on platform, make supply and demand so bilateral that need to oneself;
How is Alibaba controlled? Build sincere letter system, all credence circumstance needs to make component, sincere letter is spent tall can add cent ceaselessly, encourage cooperate with its, all sorts of information gather together platform, did not trade brushstroke should pay;
Pay the use of treasure, undertake tripartite pays innovation in A, solved deliver goods pay risk pain spot;
Later period built platform of the B2C that clean out treasure again.
Beijing east use unified purchase, resell gives businessman and individual, build content to shed a company, generation core competition ability -- province time;
Mode of a lot of platform scored a success!
