[Hammer science and technology is commented] air conditioning market maintains growth in the achievement 2018, and break through 200 billion close greatly.
Come to 2019, the growth of air conditioning market puts delay somewhat, zhong Yikang data shows, 2019 first quarter, amplitude of accumulative total of retail volume, turnover is air conditioning market respectively 7.4% , 4.5% . relatively the corresponding period is retail last year volume growth puts delay apparently in light of the achievement of 13.6% .
As growth put delay, air conditioning market goes liability of battle of present price case again, all price falls somewhat compared to the same period. According to the data that Zhong Yikang gives out, 2019 first quarter, on air conditioning line, the market below the line all valence compared to the same period amplitude is respectively - 0.1% , - 1.4% . Below the line, beautiful first quarter air conditioning all price falls compared to the same period 8% , additional as we have learned, began division force in April already in succession open is new activity of round of sales promotion.
Brand of a few air conditioning undertook innovate and be reforminged in technology, product and channel tripartite face, in order to promote oneself brand the competition ability in the market.
One, technical respect makes easy environment.
How to make easy environment make a few brands one of technical direction of preferential development. At present brand of a few air conditioning was rolled out " calm feels " air conditioning. In beautiful brand, calm feeling air conditioning basically falls by the banner " comfortable star " series model is assumed.
Sea Er air conditioning rolled out BNT Wen Ziping judge technology, emperor blocking Sa has " partition sends wind " , sea letter air conditioning has " comfortable home " series, division dragon has soft wind system, raise child air conditioning has " 0 wind feel " the technology is meaning making easier environment.
2, product side is made sell a site distinctly.
TCL has air conditioning product and intelligent home house cooperating with, make intelligence live in unifinication to experience, intelligence of race to control lives in the strategic upland of zoology. Division force, beautiful, choice of letter of sea Er, sea has air conditioning product compositive diversity develops, carry new wind or empty only technology, comfortable temperature and fresh air hold concurrently.
3, channel respect breaks inherent pattern.
Whole of air conditioning market bear pressure, stock issue is shown gradually, brand of a few air conditioning chooses to change current channel pattern.
Beautiful choice take out acts as agent, set a center, reduce a level, improved the efficiency of channel; Ao Kesi chooses to sell continuously through Internet reduce channel layer level further. These brands basically taste efficiency of have enough to meet need through raising high yield, pull the distance between close consumer and brand.
The place on put together is narrated, air conditioning market bear pressure, price war trend is shown, choice of a few brands is mixed in technology, product channel tripartite face undertakes optimizing, other brand can undertake drawing lessons from. (hammer science and technology is achieved formerly, reprint be sure to give chapter and verse for " hammer science and technology " )
