[Hammer science and technology is commented] air conditioning market does not calculate good in condition of the closest period of time, the data that according to Ao Weiyun the net gives out shows, 2019 Q1, turnover of market of air conditioning whole grows 2.8% only compared to the same period. And during 51 sales promotion, turnover of whole of air conditioning market 15.58 billion yuan, compared to the same period small fall 0.8% , retail volume 4.412 million, grow 3% only compared to the same period.
As we have learned, step by step transition of main point of growth reachs air conditioning market 3-4 line market, in the meantime, go up from the quantity the forehead drops and air conditioning all price data can see, "Price war " the trend is being shown gradually.
Brand of a few air conditioning chooses a technology to upgrade in succession wait for a course, promote a banner the competition ability of next products and brand image. This year, letter of Er of division force, sea, sea chose to roll out " new wind air conditioning " , meaning confluence undertakes in system of will new wind and air conditioning product, such compositive formula product, what breakthrough can you bring?
As market of air conditioning whole growth puts delay gradually, the market also step by step transition comes 3-4 line market, and market of air conditioning whole all valence is in drop gradually, having dozen " price war " trend, the brand wants to gain more attention, perhaps make consumer change, need makes poor dissimilation product, enhance product competition ability.
Compositive other ability is making air conditioning product an industry grows a tendency, new wind air conditioning is in product side is more novel, can solve the inextricability empty temperament that product of traditional air conditioning gets before this to measure the bad-mouth of the problem from certain level.
Make a trend as wisdom family composition, muti_function compositive product, the linkage segment that intelligence lives in can reduce from certain level in future, implementation is mixed more naturally businesslike " active service " , can reduce the process that communicates between different equipment, discharge the problem such as the linkage failure that causes because of the element such as the network.
Additional, no matter be the new wind air conditioning of division force, of sea Er " empty new an organic whole " , the comfortable home new wind that still is sea letter purifies air conditioning, more or less making a modes of life and relation to their environment of new air of healthy air conditioning of purpose, begin to make the air conditioning product of more healthy environmental protection, in bring comfortable temperature while also bring fresh air. This also is the guiding on a kind of product and brand image.
On put together, letter of Er of division force, sea, sea is rolled out " new wind air conditioning " , reflecting new desire on the layout of product configuration and ability and wisdom home house, bring an user new value. This can help a brand jump on certain level the intense competition of 34 lines market, develop through promoting market of line of just a little to change new implementation. Other brand mights as well draw lessons from. (hammer science and technology is achieved formerly, reprint be sure to give chapter and verse for " hammer science and technology " )
