Once was waited to illegally or forcibly occupy structure of old market of high-end mobile phone to produce revulsion by SamSung, apple. According to survey airport Counterpoint newest a few days ago announce 2018 high-end machine (monovalent prep above 400 dollars) before portion whole world 5 list, china for, OPPO and add hold 3 seat. The report still shows, onePlus became market of high-end mobile phone to grow one of the fastest brands 2018.
The sheet of a list of names posted up that publishs from Counterpoint can discover, relatively 2017, apple and SamSung dropped respectively in share of market of high-end mobile phone 2018 7% with 1% , and brand of Chinese mobile phone China for, OPPO and the market share that increase rise continuously, among them OPPO rose 5% .
On May 16, add in Beijing to release new fund to add 7 series mobile phone, announce to invite small Robert Tangni at the same time (the person that steely a person adept in martial arts and given to chivalrous conduct is acted) popularize an ambassador as the brand, added 7 Pro to provide the custom-built 2K screen of 90 hertz refresh rate. The reporter consults public information discovery, the refresh rate of screen of admiral type S10+ of highest norms is heretofore SamSung only 60 hertz. Besides, the screen refresh rate that the ROG of Reazer of only thunder snake, Hua Shuo, black shark type in high-end mobile phone just supports prep above 60Hz. Of screen refresh rate rise bringing the most remarkable result is a picture fluent spend strengthen.
On the news briefing, add father Liu Zunhu the meaning this screen and the retinal screen that malic IPhone 4 used first 2014 and SamSung used AMOLED screen appearance to compare first 2016, these two incident caused the shake-up of mobile phone screen. In addition, add 7 Pro to still deserve to have tall Tong Xiaolong 855 chip; 48 million 3 photograph like the head (can realize 3 times optical scorch) , take a picture in global mobile phone the rank on odd DxO of a list of names posted up the 2nd.
Did not innovate, mobile phone brand already cannot be in industry base oneself upon, 2014 up to now, poineering company of hundreds of mobile phones closes down in succession, the international market is more one bleak. IDC of international data company was released first quarter the preliminary data of market of global intelligence machine. The report shows, volume of shipment of global intelligence machine is 310.8 million first quarter, relatively on year the corresponding period glides 6.6% . Data orgnaization Counterpoint Research is newest issuance report shows, 2019 first quarter, volume of Chinese smartphone shipment continues to put delay, drop compared to the same period 7% , annulus comparing drops 12% .
Mobile phone industry already from in those days " short smooth fast " evolve attach most importance to asset slow yield. Since this year, the brutal sex that gold establishs flat, beautiful graph to shut the case all without exception such as mobile phone business to prove the industry competes, have merely " feel " and " the design feels " the acting development when mobile phone brand is incommensurate already. Accordingly, we can see, china for, all without exception such as OPPO, Vivo builds attempt of innovation of system of research and development in the round, dedicated in of high-end market add a mobile phone how to be killed from inside random bureau piece " not put up with " hematic road, be worth to expect.
Pang Jian of red star journalist
