Who says nobody are retail washed-up? The spring of the automat just just begins

The automat is in the domain that pervades Chinese retail trade with the density like sand.

Article ｜ Wang Shiqi

Editor | Du Boji

Several days ago, lei Jun delivered a small gain, of exposure India " rice express " automat, monopolistic mobile phone and digital fittings.

Buy a mobile phone with the automat, this is in almost mysterious in the past, already also became a fact nowadays.

The history of the automat but restrospect to more than 2000 years ago, there is a magical unit inside a cloister of ancient Egypt, people should invest the money only among them, can get " holy water " . Convenient, instant, it is its original function.

The oldest automat

The automat enters chinese mainland not to pass 20 old, gross still is not worth Euramerican 1/10, but it changes in testimony China retail trade while, also wrote down oneself distinctive story --

For example, lipstick of Oulaiya is trafficced automatically machine, stand-alone month is sold achieve 70 thousand, among them 83% it is new customer; Day cat U sends prototype first, 1 minute of money send appearance try out, line half an year expedites 8 million on, the target this year is to expedite 100 million.

Day cat U sends prototype first

Those who experienced the past two years " the song of ice and fire " , unmanned and retail industry tends gradually sober, the company close down on a lot of a place with a draught, and in the industry in shuffling, we discover a few worthy things were precipitated to come down.

Wen Yixi road kisses Hangzhou 961 numbers the shopping centers in orange, close be next to area of A Li Xixi garden, be regarded as the field of new retail test in A.

In close orange in all 5, appear it seems that not as big as difference of other shopping center, but fine ramble, can experience piece different -- chance of automat, baby is particularly much, every little criterion 56 stage, much criterion ten. They are phyletic and various, have free photograph printer, " daily surprise " machine, " lipstick machine " , prototype of ice-cream machine, unmanned clique...

In close orange, every have many baby machine and automatic sale opportunity

People flows here even, sweep a code with the mobile phone, pay, take goods to go person. But do you know the mystery of backside really?

In the past, automat function is single, try to sell the thing with the most convenient way go out, those who do is the business of inn of advantage of 24 hours of miniature. And now, the network rises connection of scattered automatic sale machine, the target is the person that buys goods.

Lipstick automat of Oulaiya, stand-alone month all sales volume is amounted to 70 thousand, taller than a few bar. Sale of department figure of cosmetic of Ou Lai elegant people and Yuan of Wang Qian of general manager of electronic business affairs value another data more -- the new customer of 83% .

"Without technical progress, automat (development) won't arrive this degree. " machine of self-help ice-cream sale " ICE machine rub person " senior partner Gan Weiqiao thinks, shift pays technology, 4G the network gain ground, of upriver industry catenary flexible change, to China industry of present automatic sell goods, 3 person be short of one cannot.

Current, "ICE machine rub person " had been in countrywide cloth nod nearly 1000 times, relying on join in mode is fast and outspread. Which setting sells best?

Gan Weiqiao says, the answer is traditional and retail thinking is adv unimaginably -- the northeast center that wash bath, still be in the winter.

Ice-cream automat " ICE machine rub person "

It is good to there is many? Ice-cream unit price is 10 yuan - 14 yuan, sale of only month of a machine can be achieved 40 thousand, rough estimation, can sell everyday give about 100. "Run cost with 15 days only. " Gan Weiqiao says.

In case how does lose money in business do? Gan Weiqiao is not afraid also, adjourn is good, "It is the inn of a long wheel. " now " ICE machine rub person " machine 30% special make money, 30% make money quite, 30% can maintain balance of profit and loss.

In the past, this is adv unimaginably really.

"Automat " revolution that is retail group. Its occurrence, the mark is worn the locomotive track that China hits world retail trade directly.

The picture comes from Ai Rui to seek advice " China is unmanned and retail the industry considers to report "

1993, the first batch of automats from Japan, Korea " ship comes " China, to compatriots character, these square heads the machine of square head can be rare thing. Before long, have a company " do " gave China the first grinds oneself automat.

The automat in the past, the picture comes from a network

Be in early 1994, japanese street is densely covered many 400 automat. The automat is in the United States, Japan already was common content, why is Chinese automat late?

Acting 1990, large quantities of state-owend enterprise employee are lost " iron rice bowl-a secure job " , the gold digger that falls south strive to be the first lifts " go into business is current " ; In addition big batch of Chinese first time is issued " 1 yuan " " 5 horn " wait for coin, in people pocket " steel Zuo " increasing.

Begin from 1992, those who mirror retail market dimensions " social consumable total volume of retail sales " the curve is abrupt up. During this, market economy of China begins to develop flourishingly, the purse of people was roused, consumptive demand begins to blossom below stimulation.

Chart comes from website of national statistic bureau

Super sell greatly also appearing at this moment. Couplet China, Hua Run, always brightness, step by step tall these in the future familiar to the ear can the chain supermarket brand of detailed, growing trigonometry, Hua Dong, Fujian in succession, China medium zone air plant.

Consequently, the automat is in China appearing first is not a coincidence. It is multivariate with each passing day consumption demand, increase continuously can control income, more convenient disbursement method 3 person mix, produce the product after chemical reaction.

But in the time in nearly 20 years, the automat is in China with " chelonian fast " ongoing, to 2016, china is only 230 thousand automats, 5% of gross of still insufficient Japan.

Why can you appear this one circumstance?

The personage inside course of study is described, automatic sale machine is with " dust is changed " condition enters retail terminal. When super sell business of field, convenience inn, cable form of a variety of course of study erupt at the same time inside short time when, the energy of automatic sale machine by temporary " oversight " .

Make an example, if the demand that consumer expands is same an empty bottle, the block with larger volume can be rapid the space with major cram, the gap that leave again by fill and level up of delay of fine Sha Huan.

But the latent capacity of automatic sale machine nots allow to ignore. 2016, the sales revenue of about 293 billion yuan of RMBs generated on 4.94 million automats of Japanese, be equivalent to every the table is annual sale is close 60 thousand yuan.

"You can buy a whole world on Japanese automat. " it is more than sell drink, still sell drag face, salad, sandwich, hose, sell ad even. Japanese underwear brand " Hua Ge Er " put bra sale machine to street, although two months sell only,give 7, but earn sufficient eyeball, this defray can be compared it is much cheaper to take TV ad.

Ceng Zhuanwen of net of day classics Chinese points out, according to the experience of Japan and Taiwan, after GDP of average per capita exceeds 10 thousand dollar, pure low sells gimmick general no longer applicable, consumer begins to value personalized commodity and substantial product line.

2018, GDP of Chinese average per capita already approached 10 thousand dollar. What become retail trade to bear hard gradually when hire cost, manpower cost is heavy, pay achievement when shift " without cash " city, the times of automatic sale machine is about to pull open prelusive.

Media ever reported, begin from 2012, the manufacturing order of automat manufacturer almost twice grows.

The trailblazer of this La Hai is developing quickly. "Automat the first " friendly treasure is online, hold water 3 years to make a trade the first. At the beginning of 2016, only the friendly treasure that cloth of many 30 thousand machine nods, city is occupied rate already exceeded 50% .

The opportunity already arrived, although come,did not think of east wind, wind-force is a bit fierce however.

Was called 2017 " unmanned and retail the first year of an era or the reign of an emperor " . The data that comes from IT orange shows, up to by 2017, unmanned and retail domain is recorded 126 cases in all financing, for new retail the coronal of each circuit, the hot Qian Chong of more than 4 billion comes in. Unmanned and unmanned goods shelves, convenience inn is among them " the person that above average " , media statistic at that time only company of unmanned goods shelves has more than 40.

This wind blew a year to stop abruptly, many players fly high, drop also firm.

Left 2018 year before long, GOGO is small super- , haing rice science and technology closes down, 7 are taken an examination of pull, Beijing east unmanned goods shelves announces to halt use, once Guo Xiaomei of company of star of unmanned goods shelves turns the head did gregarious cable business. And before a few months, they still are heated up to hold in both hands by capital " star company " , became cannon fodder in an instant.

Unmanned goods shelves already stopped the haing rice that once was chased after to hold in both hands operation

"I played self-help vending machine last year exhibit the meeting is very hot still, have only this year last year of heat 75% to 80% . " Gan Weiqiao is described, although join the fervor that postpones business as always, but come round the personnel amount of view and emulate decreases apparently.

Gan Weiqiao thinks, the problem that industry of unmanned vending machine encounters is, supply end swarms into too much resource and manpower at a draught, and market demand did not catch up with however, consumer also has not formed a habit, collapse with a loud crash then.

The report of unmanned and retail trade that Ai Rui seeks advice from points out, unmanned and retail especially unmanned and convenience inn, managing facilitate with the tradition substantially inn is indiscriminate. "Later period is unmanned and retail can be the same as with traditional and retail hasten gradually, all need to face a drop contend for grab, the problem such as competition of choice of passenger flow contention, category, price, cost controls the key that still is gain. Cost controls the key that still is gain..

Compare unmanned and convenience store, automat cost is lower; Compare unmanned goods shelves, automat damage of goods leads lower, consumption more high frequency. Inside a year, the glacial fire of capital is double day, course of study of right to give way is finished shuffle.

Sign up for according to enrolling trade negotiable securities to grind, dot of automat of a friendly treasure cent is year of hire that stands in Beijing subway to be mixed 16 thousand yuan 26 thousand yuan of two archives; And machine of an automatic sale is in second line city year hire is 1000 yuan - 2000 yuan, far under shop hire.

By friendly treasure wholy-owned bought friend is sung confuse your KTV

The make up the deficits and get surpluses after friendly treasure holds water 4 years, besides enlarging the scope effect that after cloth is nodded, brings, return those who have diversity income to extend. For instance big screen advertisement, and the income that confuses your KTV in order to offer what the service gives priority to, photograph comparing sells goods, their wool interest rate is higher. 2018 first half of the year, friendly treasure relies on distributors to taste obtained income proportion to had fallen to 63% .

Or technology upgrades fall this synergism, or extends extension, the automat is pure inspecting a machine that sells goods do not have a future.

"Day cat U first " the group is the closest all the time with arrange with of hospital, hotel, convenience inn, extend the consumptive setting that sends prototype.

Day cat U sends prototype first is what will roll out last year in August is new in A retail " secret weapon " , brand business offers place of sample, choice to need to send appearance setting, consumer use hand is naughty sweep a code, can obtain sample with 1 minute of money.

If say the automat is " sell goods " , day cat U sends prototype first is " win a customer " . Only goods flowed in the past, now is commodity shedding + iformation flow. The data that send sample can be tracked, insider data can precipitate, the crowd picture that the brand can use day cat U to be offerred first undertakes advertisement puts in, operation shop vermicelli made from bean starch and member, have sale 2 times to drawing the crowd of sample.

A controller of Ma Li Daijia ever expressed, they want to infiltrate very much female undergraduate group, but lack low cost, efficient way, sending prototype is a very right choice.

"Day cat U first " staff member introduction, in cooperative category, united States makeup is occupied than the heaviest, in addition still food, Mu Ying, dress, household waits, nodding in the clique prototype of operation at present have 89, distributing to wait for setting in trade group, school, convenience inn, community, hospital. Instantly is nodded still center in city of line of just a little, future will spread to next heavy markets.

This staff member says, although operation time is not long, but the plays tradition of new efficiency outclass sale way that day cat U sends prototype first, cost is lower also.

Not long ago, hu Weixiong of general manager of department of career of old quick pass the time in a leisurely way discloses day cat, day cat U sends prototype first the target this year is to send 100 million, it is 1 billion next year.

Send prototype first besides day cat U, in the new retail modes of life and relation to their environment in A, the form of occurrence automat of more and more frequent also ground.

For instance, give birth to those who rise to grow together with box horse delicacy " beautiful cat " , outside be being tasted except sale beverage mark, its automat still can make orange juice, coffee now, wrap around Sa, ice-cream. Still have the A that specializes in inn of wife of husband and wife in retail, · of day cat small shop buys convenience automat to lengthen the business hours of small shop.

Friendly treasure and those who pay treasure collaboration to roll out " brush a face to pay " automat

In addition, ant gold takes Xin of subsidiary Shanghai cloud to already decided to the automat " leading sheep " friendly treasure invests 1.2 billion yuan, friendly treasure already was had exceed 100 thousand automats, ioT+ intelligence changes the way that operation is friendly treasure future.

Future, each automat, become likely clever " scout " . And the story of Chinese automat, still will continue.