After a day of busy job, do not think the reason that cook is too much however!
Weather is too hot, do not want to cook!
Weather is too cold, do not want to cook!
Come home too late, do not want to cook!
Wash bowl of trouble, do not want to cook!
...
Live in Internet times, doing not have what thing is outside pausing, sell insoluble, if be no good, that two!
Recently, " trend of spending of Chinese new meal considered to report 2018 " survey data shows: 42.5% suffer visit 90 hind cook in the home every week the time is little at 4, and cook every months in the home little the proportion at 3 is other age paragraph double above.
In the company downstair convenience inn solves breakfast already was the living normal behavior or conditions of many young white-collars. The beautiful type breakfast such as group of department of congee, birthday, rice, steamed stuffed bun, soya-bean milk, expenditure is in 6 reach 10 yuan to be able to be solved. And lunch and dinner sell outside the dot sometimes, buy sexual price to compare faster hot food or box meal in convenience inn sometimes, latter cost is average controallable in 20 yuan inside.
Lai Yang of committee member of committee of experts of Chinese trade union expresses, modern life rhythm is faster and faster, consumptive structure and idea are producing change, people cooks in the home or the scale of repast is being reduced stage by stage. Those who replace is, sale of accurate finished product is increasing, acting eat, brief feed be welcomed, sell outside replaced many domestic repast demand and go out repast is proportional increase.
The be fond of of consumer is just as invisible hand, breaking up meal market afresh " big cake " . Solitary " empty nest youth " people do not be willing to spend valuable recreational time in cook on, introduce as what heat up eat, convenience inn was become new " urban kitchen " . Recently, china interlinks management association to release " China is convenience 2018 inn TOP100 " show, 3 years in the past (2016 - 2018) , condition of convenience store line of business is in whole retail trade is in the fastest growth level in voice, average growth rate was achieved 18% , this also showed state of convenience store line of business flourishingly development impetus.
Although young customer is gone after convenient, but the requirement was not reduced accordingly, namely " want not only satiate, had eaten even " . The condition of new-style meal industry such as this pair of convenience inn posed a challenge. Believe the ceaseless promotion that pledges as hot food, handy food waiting for eat, convenience inn will become the urban kitchen of increasing person.
The person that says to like to cook has deep love for the life, the reason that the youth does not wish to cook to oneself simply one billion four hundred and ten million and sixty-five thousand four hundred and eight ~~~
Do not wish to cook to the youth, how do you look?
Integrated: Beijing youth newspaper, network
