Knowledge is force, also be hegemony.
Civil / Kong Lingjuan of China business military strategy
To Du Guoying of caddy tea author, president, may 20 is special day, because wife sends him 520 yuan of red packages,not be, however caddy tea announced much bubble outfit is about to appear on the market that day.
Come 3 years, "Tea of modernist school China " caddy tea gets industry mix snafu, but much bubble outfit just is caddy tea value those who release is new begin.
[caddy tea open 2 timeses]
Last summer, a middleaged man walks into caddy tea to experience inn, hua Moyuan bought products of 20 10 canned gold canister. Counterjumper thinks the client wants give sb a present of go off with, did not think of he is torn apart one by one however pack, drink the 4 grams tea inside his big tea canister next.
"Your tea is good drinking is good drink, but caddy does not suit me. " the man says, "I go out drink, drink in the home, came the guest is drunk, bubble method is different. Bubble method is different..
The tea that this man is a model from drink consumer, to tea a lot of appeal to beg. When those, he still does not know, caddy tea already sadly the tea that research and development satisfies his requirement is tasted.
This plans the much bubble that appears on the market this year to install namely, enclothe black tea of tea of Dragon Well tea, another name for Yunnan Province, bright red gown, Pu Er (ripe tea) , a variety of oolong tea, jasmine flower tea 6 large category, weight is in 40 to 50 grams, can one canister much bubble, freedom develops bubble, double and sealed, still carry convenient.
Much bubble installs the standard wind that still maintaining caddy tea: Unified pack, uniform standards, unified character, also be uniform price, every canister 150 yuan.
"This is a lot of people expect long already price. The person with the not tall frequency that drink tea can drink half month, the person with tall frequency drinks a week to also be no problem, everybody is drunk rise to do not have a burden completely. " Du Guoying says.
Somebody is right this the product pushs caddy tea to have a few controversy and misunderstanding newly. Actually, the outside sees caddy tea development is swift and violent only, what did not see its backside is slow accumulate; Behold the golden canister series that starts industry hurricane only, the whole product that did not see caddy tea is logistic.
Tea, have " tea of fuel sauce vinegar " agricultural tea, have " tea of painting and calligraphy of musical instrument chess " culture tea, but what Du Guoying should do is the most difficult however do " smoke wine tea " tea, the tea of consumable.
Since 2012, pass more than 1000 day and night the stay away from home that finds tea, du Guoying realizes fore-and-aft get through is only whole industrial catenary, next ability is transverse the tea that offers different standardization for different consumption crowd is tasted.
Go 7 years, caddy tea holds to consumable thinking, industrialized thinking and standardization product, combine research and development with the Great Master making tea of tea of 8 big tea, the element that waits for influence tea mouthfeel and price with scientific method is arranged, establish a standard to do not have standard tea.
In the meantime, caddy tea builds contemporary tea industrialization, intelligence to turn production system and supply catenary system, implementation tea produces standardization. Caddy tea still establishs center of tea industry equipment and center of tea research and development, gather many 80 professional, at the same time together the innovation that college courtyard department and place of courtyard of professional scientific research promote tea trade jointly upgrades.
These 7 years, it is the 1 timeses of caddy tea, be in all the time for industrial catenary found: Change complex Chinese tea simple, taste drink trivally to become handy, make traditional China tea vogue, make an user be worth reliant brand.
Now, the foundation already was hit prison, caddy tea quickens layout. Series of much bubble outfit is his the product diversity strategy with respect to establish is main at the beginning of founding be born, also be its consumable thinking carry out again.
Arrive from research and development appear on the market, much bubble outfit spent a large number of energy to be spent from the many dimension such as color, sweet, flavour, form in the time in two years many establish product standard, make sure a good tea is born smoothly. Its roll out mean caddy tea open 2 timeses.
"Golden canister let partial crowd enjoy the innovation welfare of caddy tea only. And tea market amount is huger, also be relatively the crowd of the mainstream is tea from drink crowd, much bubble installs rolling out is the requirement that innovate with the product and standardizes more to satisfy them actually. Much bubble installs rolling out is the requirement that innovate with the product and standardizes more to satisfy them actually..
Mei Jiang of general manager of center of caddy tea market thinks, 2 timeses just are the beginning that caddy tea value releases truly.
[insist to make one canister good tea]
If do the person of tea, even if day price tea the first also should clean with warm water, common says " wash tea " , the 2nd ability uses make tea rolling water drinkable. There is factor of a lot of epinosics in tea mill type is produced and carrying a process, the person that often makes had looked drinks no less than going to.
Nevertheless, caddy tea is identified by many tea friend however is " avoid wash tea " , because its first standard is safety, clean.
No matter be golden canister or much bubble outfit, the quality canal that should pass caddy tea severe exacting controls a system, those who assure tea is high quality.
Much bubble outfit continued caddy tea is severe to the high level of character requirement, still by Great Master supervise the manufacture of. The Great Master that make tea arrives from picked, craft article accuse, careful is judged wait for whole technological process to undertake character guards a pass.
Much bubble outfit wants a course to arrive 3 times of finished product tea from Xian Xie, gross tea farming incomplete detects, and choose working procedure to 6 of the factory from tea garden. The scientific careful that major accepts again even before leaving factory formally is judged, the tea ability that reviews qualification through careful only is installed inside coal tub.
Lasting for a long time is trade difficult problem all the time. Compare one canister the golden canister of one bubble, much bubble outfit needs to be used repeatedly, store to lasting raised taller requirement, expends effort is more also.
Last year a year, much bubble outfit is in undertake to be being tasted newly draw a design decides a level, among them half an year is expended go up in sealed technology research and development.
"Difficulty is adv unimaginably. " Xu Haiyu of caddy tea vice-president says, "Heal of can body of much bubble outfit is double deck, it is not a plane, contain arc however, rise very not easy. Heal prison is spent slant big, open tear off easily; Heal prison is spent slant small, open easy empty to seal. The film with our different research and development, do different joint, just solved through countless experiments sealed contradict with what rip film. Just solved through countless experiments sealed contradict with what rip film..
Final, much bubble outfit uses jar mix outside the mouth inside cover double and sealed, the lid closes again after unsealing still can effective sealed, reduce odd tea to suffer exterior element effect. Much bubble outfit still was used fill nitrogen to last technology and provision level hermetically sealed can body, let tea from it is fresh at the beginning.
On safe, clean foundation, a cup of of caddy tea good tea is even good drink, have distinguishing feature.
Xu Haiyu expresses, caddy and big pot pluck from tea garden manufacturing technology, clean spend and safe level is identical, but the picked time of tea is different, maturity has difference.
Much bubble outfit rolls out 6 category only at present, discretion is responsible to character. From the point of character and price, can say, outfit of caddy tea much bubble is the good tea that price of a tall sex compares.
[tea should be drunk afresh rise]
Much bubble outfit is caddy tea marchs the beginning from water market. Du Guoying says: "Did not do not have future from drink, tea should be drunk rise " .
In ancient time, the powerful force of Chinese tea also is world people is drunk come out.
Tea by the god farming family name is discovered, but till Tang Dynasty, feral tea tree is executed generally help advance somebody's career artificially cultivate, can mass-produced tea, just had first time flourishing.
After tea is outputted, become nomadic compensatory vitamin and prandial fibrous requisite, had tea horse so ancient course is flourishing; The disease when drinking tea to still reduce British Industrial Revolution travels, because this had maritime tea trade,flourish.
Chinese tea improved the life quality of world people, consequence also reachs peak peak. "Make foreigner with tea " it is the political strategy that bright Qing Dynasty has used, the Opium War 1840 also is tea war.
But since the Englishman the sapling that steal tea, after transplanting of Mu of Indian A Sa is successful, position of Chinese tea monopoly is broken. After this, chinese mill type produces production of dimensions of mechanization of irresistibility flower type dispersedly, chinese tea is chased to be born bound market, consequence drops quickly also.
Before media some year give out " look forward to of tea of 70 thousand China, why not enemy one stands " examine minutely, however somebody thinks to establish a that's all right marvelous, "The Chinese is so much, sell a foreigner to work? Gentleman does not see day price tea has year after year, annual out of stock. Annual out of stock..
In the past, it is same idea, make Chinese tea keeps on retreating on world stage, also bring about the problem of Chinese tea is returned now is the hundred years old issue before.
Knowledge is force, also be hegemony. As the birthplace of tea, china had lost the speech of tea to counterpoise.
Now, the product mode of world tea and consumptive habit had had nothing to do with Chinese tea. Chinese tea reachs the world with the means exit of raw material mostly each district, average price has 4 dollars only / or so kilograms.
You do not go out, do not come in on behalf of the family. Convenient of strong bubble established a tea bag to become Chinese office small endowment mark matchs, the characteristic tea that the youth drinks beverage criterion division from Japan. British plain peaceful tea, TWG also became familiar to the ear of a lot of consumer can the tea brand of detailed.
Shedding the new era that change quickly, 80 hind 90 hind pay attention to commodity more simple, convenient with the experience.
This also is commodity society is due originally justice. Consumer does not need to understand manufacturing technology, gave a problem to superintend branch and market to be able to punish a brand oneself.
But in Chinese tea industry, just is to category is short of a brand, the challenge with the biggest customer is the tea of resolution the good and bad are intermingled, drill with respect to piercing eye ability knowledge gets good tea only.
Du Guoying realizes exquisitely: The times is being changed, chinese tea also must make a change. Have study and the advanced experience that draw lessons from foreign brand only, embrace new spending period actively, ability makes tea new drink rise.
The practice of caddy tea is changed namely numerous for brief, make tea of modernist school China: Let tea upgrade to industry from agriculture, move toward consumable from local speciality, make more person simple, drink good tea conveniently.
This also is the pursuit that tea course of study has annals public figure. At the outset, du Guoying visits Wu Yiyan tea (bright red gown) Wang Shunming of person of inheritance of the craft that make, but the other side declines because of inconvenience of ability to walk, by its husband is recieved for you.
Both sides is communicative on tea desk, sit quietly of an old man of abduct of lean on a stick aside. Speak of quite a while, the old man takes a table suddenly however, excited path: "I waited for you all one's life! " so this old man is Wang Shunming.
Make the tea that tea Great Master made all one's life, the eye looks at the development existing state of affairs of Chinese tea and Chinese tea culture, their greatest desire is weighed namely brace up Chinese tea, move toward the world afresh.
So, caddy tea from the Chinese tea that makes the world namely at the beginning, "Brand image is internationalization, open packing it is China, Oriental. Open packing it is China, Oriental..
What somebody cannot bear the sight of caddy tea is special stand to go alone. Actually, tea drink is innovating all the time and change, the Tang Dynasty before is the tea that boil, the Song Dynasty became tea, arrived Ming Dynasty just begins to drink clear make tea. Everybody cannot be sure the today's means that drink tea is mainstream means of future.
The market gave caddy tea innovation great hope. Last year, caddy tea is jumped house for front row of brand of Chinese retail tea. What make Du Guoying gratified especially is, the more than half in caddy tea consumer is 80 hind 90 hind.
Looking is not the youth does not love Chinese tea, just Chinese tea is too too old, backward. The innovation of caddy tea made a youth new fall in love with Chinese tea.
[tall difficulty needs the road of classics]
On position of caddy tea product, golden canister is the tower needle of pyramid, much bubble outfit is tower waist, what arrive since is the action of a connecting link between the preceding and the following.
Future, caddy tea still can be aimed at setting of different crowd, different consumption to roll out different product. Next, caddy tea plans to roll out face young group, more fashionable range of products.
Caddy tea quickens fission, this means its product system, and the production of diversity of the product that prop up supplies systematic all the more to perfect.
2017, caddy tea invests yellow hill of 1.5 billion build the factory central, this is global tea industry first intelligent chemical plant that according to industry 4 standards make. After building, the treatment after all tea are picked, canister installs caddy tea, deserve to send wait to will be finished here.
In December 2018, caddy tea and Xi Menzi sign strategic cooperation agreement, latter is Huang Shan the factory central offers digitlization enterprise to seek advice to serve with the program, wait for a domain to begin collaboration stage by stage in area of garden of product of automation of industrial software, industry, wisdom.
Recently, AI tycoon IBM expresses to will measure a body for caddy tea custom-built AI eliminates miscellaneous product line automatically, detect through the most advanced cognitive vision the of all kinds impurity in identifying tea, at the same time automation ground is finished from on tea, carry, take a picture, analysis, choose, reinspect, collect wait for tea to eliminate each miscellaneous programs, the automation that implements caddy tea to machine product line thereby and intelligence are changed.
This a series of layout, mean caddy tea get through of tea in going up downstream industry catenary, make a cup " good tea " each birth link can accuse clearly. Be based on such industrial dominant position, caddy tea also can release the value of brand diversity up in the horizontal stroke more.
Nevertheless, way of Chinese tea industrialization is very long still, caddy tea course of study also is facing the task with a lot of unprecedented industries.
It is property right mode above all, caddy tea is being explored how to rise tea garden and farmer union better.
It is safety of the United States, Japan, European Union next the standard is differ. Current, caddy tea product accords with GB 100 percent, the part accords with European Union standard, seeking how to reach more international levels.
The 3rd issue is the thorniest, it is tea garden does not save a youth, labour force is decreasing. Xu Haiyu discloses, caddy tea is right already tea picking machine implement the person proves an experiment a year many, discover technical difficulty is possible outclass car drives automatically.
These difficult problem are the hardship that Chinese tea creates transition to must want to experience to modern industry from traditional agriculture production.
Again difficult nevertheless, caddy tea also should step down, because this matters to the future of caddy tea not only, more the future that affecting Chinese tea and Chinese agriculture.
Also overcome these onerous hardship only, caddy tea ability leave customer simply, ability makes Chinese tea new drink rise, move toward the world afresh.
The road of the development of caddy tea, it is the only way that Chinese tea and tea culture revive.
"Make Chinese tea new move toward the world -- it is raw material not merely, still have a brand; It is a product not merely, it is culture more. This is the dream of caddy tea. " Du Guoying says.
-- END --
The picture all comes from a network
