Contented of Shenyang of reporter of economic observation newspaper upgrades in consumption below big trend, use home appliance to let domesticity become more intelligence, efficient, it is the new pursuit of a lot of consumer, but can you buy intelligent home appliance to telegraphic postal service hall? This is Chinese telecommunication (H00728) a market prise exceeds 300 billion, year the problem that battalion controls more than 100 billion yuan telegraphic operation business to thinking.
Instantly, chinese telecommunication is in domain of family of active position wisdom -- a height is commercialized, the zoology diversity, market that has on 1000 participator to point to dimensions of one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two class finally, the hope regards a new growth as the space with this. Investment of many natural resources begins from 2019 -- in January, sink wisdom family point of sales to the postal service hall inside countrywide limits; In Feburary, note endowment 2 billion establish wholy-owned subsidiary, groom engineer of family of wisdom of transition of personnel of dimension of 130 thousand outfit.
On May 30, chinese telecommunication holds wisdom family modes of life and relation to their environment in Shanghai in cooperative congress, acceptance inside year will buy 30 million terminal to associate of more than 20 business. This batch of terminal include Bao of meal of intelligent sound box, electrical outlet, report to wait for all products related to domesticity, according to the design of Chinese telecommunication, they will be in before long hind, be thrown to APP of chamberlain of postal service hall, alula (by Chinese telecommunication the wisdom household of own research and development controls platform) wait for of all kinds channel, bale next the appreciation of telegraphic network serves, form complete service system, face consumer finally to sell.
According to the new Ren Dong of Chinese telecommunication the thing grows the Ke Ruiwen description to business, operation business does not produce home appliance product, it is to pass substantially more high grade, more the network service that intelligence changes comes of gain, the part that hopes with an interconnection each other connects platform at the same time is be expert at base oneself upon of course of study, let of all kinds home appliance receive Chinese telecommunication the platform of own research and development serves customer. Although the strategy is already initial be born, but still face a challenge. Is the problem how to many consumer can arrive does telegraphic postal service hall buy home appliance? How is traditional telegraphic user changed into the consumer of wisdom family? Probably only consumer can give out the answer.
Outstanding achievement pressure
"Carry to complete a network on one hand fast fall the requirement of cost, operation business needs more investment, on the other hand discharge and Internet income are decreasing, this is a development mode that cannot last " , a personage that comes from Chinese telegraphic group observes to economy forms for reporting statistics is shown.
Began this year in January, chinese telecommunication reduced formula outflow to estimate endowment cost in the round, had achieved do not exceed 0.03 yuan / MB, carry actively on fiber-optic broadband network at the same time fast to thousand level. But whole and telegraphic industry has appeared increment does not add the appearance that control, the basis is versed in the data of the exposure that believe a ministry shows, begin from 2016, mobile data and Internet business income add communication job fast begin to put delay, already low 2018 to 10.2% ; And on the other hand lunar door all moves Internet receives discharge to be in however climb quickly litre, was 2.69GB in December 2017, grew in December 2018 to 6.25GB.
In the meantime, in operation business, chinese telecommunication has an advantage to also change somewhat in the near future on wired broadband business all the time. Basis this year do business first quarter data, chinese telecommunication left position of industry of first of broadband user number -- dimensions of 148 million user and Chinese mobile photograph compare the difference that pulled open 19 million user.
Afore-mentioned Chinese telegraphic personages say, the group needs to seek new growth space, and think wisdom family can regard an appreciation as business, in the meantime, this is need of telegraphic user place.
Wish newly scene
On May 28, the reporter goes carry to face south at Beijing Ou Anqu road takes a telegraphic postal service hall, this is the earliest one batch undertakes science and technology changes transformed postal service hall. Grow the introduction according to this shop store, the group plans from 2018 the bottom begins, the postal service hall of key city, exhibit a stage from sole business bar, mobile phone, patulous Cheng Zhihui lives in experience and sale center.
On experience stage, have Bao of meal of report of desk lamp of intelligent sound box, intelligence, intelligence, reach sweep the floor the robot, they come from millet, China for, the Baidu brand that grabbing beach wisdom family in succession, the product has mark a price clearly, the user can be bought to inn, also have can carry the broadband network that buys Chinese telecommunication and with more low is obtained.
Those who place an inter is a smartphone, but the mobile phone APP of telegraphic research and development of China of less than buy " alula stewards " , the user can control device of of all kinds household in the choose and buy on platform, in use. Current, in China telegraphic broadband network is enclothed below, they can realize interconnection each other to connect.
This is the one epitome of strategy of family of wisdom of Chinese telegraphic layout. Although operation business substantially profit drop, come from the appreciation on foundation of traditional broadband net serve, and inside buy is in the wisdom home in the mobile phone platform, but in should serving appreciation to send consumer smoothly the hand with wisdom home platform, each associate inside need combination zoology will build a finished service system jointly.
Wisdom family modes of life and relation to their environment cooperated on May 30 on congress, ke Ruiwen conveyed such strategic train of thought: Chinese telecommunication hopes in wisdom family this enterprise disperses, in the market of zoology diversity, act part of a bridge, allow the company of intelligent home appliance of all sorts of brands, receive the uniform standard that makes into the group and entry, repass group is of all kinds channel approachs customer.
For this, chinese telecommunication established alliance of wisdom family modes of life and relation to their environment 2014, up to now already many 300 enterprise is joined, include the provider of wisdom home appliance such as sea Er, millet, and division big question flies etc speech is interactive service provider, still love surprises art wait for content provider.
Wen Dong of Cai of vise general manager of limited company of science and technology of home appliance of intelligence of Qingdao sea Er observes to economy the newspaper expresses, consumer demand is diversity, accordingly, of user choose and buy probable the intelligent home appliance that is the many brands that cross zoology. But, as a result of commercial competition reason, cross zoology the product of different brand is returned at present cannot interconnection each other is connected, so, bring about setting correlation cannot come true in user home, in the meantime, the user still must undertake operating with many APP. This is a pain spot that at present intelligence lives in an industry.
Cai Wendong is in charge of Haierzhi can living in the collaboration of business of as telegraphic as each operation, he thinks, the commercial competition between telegraphic operation business and each terminal manufacturer is the smallest, can build cross zoology confluence platform, adopt this platform, those who come true to be put in competition originally, of different modes of life and relation to their environment, the interconnection each other between much brand product is connected.
Resource is devoted
For this, chinese telecommunication is undertaking a series of resource are thrown. The first it is platform of software of research and development, industrial and commercial data shows, in Feburary 2019, chinese telecommunication establishs two wholy-owned subsidiary at the same time almost, part infuse register capital 1 billion yuan, they are Tian Yizhi limited company of intelligent family science and technology and limited company of science and technology of couplet of day ala content. Make progress to business of the allocation of funds of 2 billion, company, chinese telecommunication did not make public exposure. And public figures of afore-mentioned Chinese telegraphic group express, "Alula stewards " the project comes from these two companies.
The 2nd it is terminal is purchased, grow the introduction according to the inn of afore-mentioned postal service hall, newest a batch intelligence terminal is recently inside two months, chinese telecommunication will purchase to the company such as millet. Make an appointment with content according to big on May 30 countersign, chinese telecommunication still will be in indrawn this year more than 20 enterprise, purchase terminal of 30 million intelligence, this means the product that should purchase amount of 1 million class to each enterprise and the one part of this batch of terminal, will be in before long hind be placed on the goods shelves of postal service hall of countrywide each district.
The network inside countrywide limits serves a system to also be in construction. Ke Ruiwen says, prop up to offer wisdom to live in a network to serve, at present Chinese telecommunication has the engineer of 100 thousand class inside countrywide limits, spread all over urban and rural each corners, among them very big one part personage, it is personnel of service of original broadband technology, business transition upgrades and become wisdom family engineer.
Challenge
No matter China is telegraphic,means makes modes of life and relation to their environment with what kind of, want be born finally to arrive win a customer, how to attract consumer to buy home appliance and intelligent network to the channel of Chinese telecommunication, it is a challenge that the group faces.
Ke Ruiwen expresses, the group has giant telegraphic user group, include wired broadband, Tian Yi high-definition, fixed telephone subscriber all exceeds 100 million, although this is telecommunication regards operation business as a main business and responsibility, dan Zaizhi intelligent family domain, these user future are possible translate into consumer.
So both between change how be led? In publishing material at present, without the survey of feature of user of telegraphic to China broadband, and the characteristic of intelligent household consumer, liang Zhenpeng of analyst of home appliance industry observes to economy forms for reporting statistics is shown, with the age 35 years old of the following kid are given priority to, they the cooperation between alternant to human and interactive, speech, equipment is shared, the operation of mobile phone APP, have fun at quite experience, at the same time economic income and record of formal schooling are in in high-level level. Accordingly, how many can the user inside this two big range have to change uncertain still.
Another problem is, how many consumer can buy intelligent home appliance to telegraphic postal service hall, perhaps buy home appliance to alula chamberlain App? Wu of be convinced of operation business nucleus is a network, do not produce tangible product, even if has also give priority to with machine top box, gateway. In the meantime, liang Zhenpeng expresses, will look normally, of consumer place preference purchasing channel is, beijing east, electric business platform waits in A, the home holds building materials market, and decorate a company.
To helping the sale that uses home appliance product, or the kind that allows machine of agreement of tradition of ancient bronze mirror, intelligent home appliance is given in broadband net formula, to this, public figures of afore-mentioned Chinese telegraphic group say, the pattern that although the group is in,wisdom family place uses, differ somewhat with mode of conventional agreement chance, but also have enter dozen lose a sale, play the possibility that the bag enters a formula.
Include telegraphic agreement the formula to baling intelligent household, wen Dong of Cai of vise general manager of limited company of science and technology of home appliance of intelligence of Qingdao sea Er thinks, this is a kind of mode in trying, current, still be price of be confined to arrives from a few yuan only the intelligent hardware product inside 2000 yuan of limits; Taller to price intelligent artifacts, telegraphic operation business has not developed corresponding agreement formula temporarily.
