Wither invite ~ to reply to be individual shallow viewpoint only below, assist is nodded please if feeling at one's leisure is useful oh ~
The day cat this year 618, the government announces to be history on most the day cat that yields benefit 618, hit with big shop sign of home appliance of 100 thousand numbers among them 5 fold, the IPhone of the Lai Aojiao that connect be used to also is in 5 lose train such touching message particularly interest explodes, favourable strength compares a shoulder double 11! The issue came, why be this year unluckily? Want to answer this question, we are straightened first below a few small issues.
Above all, since this year, stubborn apple eventually low high head! Does the backside that depreciates again and again have what sth which it would be awkward to disclose?
Look in me, it is in profit first below policy drive, the apple raises the price of IPhone ceaselessly in last few years, and meanwhile ability of IPhone whole innovation did not match to it however. Innovation is insufficient, but price rises year after year again, those who add homebred mobile phone is strong rise abruptly, diplomacy is stranded inside, be unavoidable naturally to be able to suffer sales volume slips iron Lu Le. Say so, want to raise profit to be not raise price to be able to maintain ceaselessly, external the environment forces arrogant apple to lower one's head ceaselessly, had this year so make the market action that changes promotion sales volume in order to depreciate.
And first half of the year, 618 it is the most important sales promotion node, the apple should be in for certain day cat this the mainest platform, take out bit of good money to just go.
Another is notable is, the change of electric business big environment. Submergence of market of traditional cable business, market increment begins to go toward 45 lines city and on table-board of electric business company took burgeoning player newly also. And day cat should consolidate the position of the first platform, the good faith that also must show oneself comes, just had big shop sign of home appliance of this 100 thousand numbers to make dozen of 5 laws that break so.
Hum, actually this is behavior of a kind of brand, day cat regards electric business as the inaugurator of the section, the biggest electric business platform, need releases this signal like the outside ceaselessly. How to release? "Capture a thief first king " , make the part such as dryer of box of apple, Ximen Zibing, LG common how be hit scarcely fold " hard currency " the product lowers his head, invite benefit customer, at the same time above respecting, the apple also hopes to trade profit in order to measure.
So, the overmatch of these respective domains cooperates each other, each takes what he needs, ultimate consumer gets benefit, tripartite win-win.
Union rises, simple for this problem is actually, brands of those digital home appliance want sales volume, small profits but quick turnover, cat of day of stand in line this large flow advocate it is a sensible choice certainly. In industry it is to have so of a word, "Global market takes a fancy to a country, chinese market looks day cat " . To day cat, need to continue to maintain the status of the old and enlarge portion.
To consumer, one pile said above me, no matter be a brand,explaining actually still just is platform square, they must play " firm " , so to our consumer, have two words only really: "Really sweet " !
According to the view of day cat, will rise at 0 o'clock on June 1, day cat will greet make a good beginning, product of home appliance of 100 thousand numbers 5 fold. In the meantime, besides day cat outside 618 shopping allowance, still send full 4980-500 of enlarge card home appliance yuan, mobile phone full 2980-300 yuan, jotter full 4980-600 yuan decrease certificate completely.
Finally, the rational that feels I say has the word that occupy, nod an assist to take a place of strategic importance again. Or how do you look?
