January 10, alibaba announces to merge into public praise its new retail system, public praise instead reports business to Alibaba after and not be to the ant before gold takes a report, fan Chi of public praise CEO to Alibaba group CEO Zhang Yong is reported.
According to Tecent " a gleam of " report, zhang Yong said to had been formed in A at present new retail " 4 main forces " , the industry such as little fast need, meal should be born to reframe in dress general merchandise, electric equipment, food with drive efficiency to upgrade, in Zhang Yong's program, this " 4 main forces " what should point to respectively is electric equipment of day cat, Su Ning, box Ma Xiansheng and public praise.
Public praise respect says he wants to continue to change a service in this locality, especially the retail pattern with meal industry new exploration, the businessman below help line promotes management efficiency, after at the same time respecting business reports a line to adjust, public praise still keeps independent.
Public praise is the platform of service of life of Internet this locality that bought 2006 in A, predecessor is the public praise net that established 2004. 2015, each are taken with ant gold in A contributive 3 billion RMB, established public praise company.
Public praise was received later pay treasure, borrowing this medium of communication that everyday more than 400 million person is used to accumulate a client stage by stage, also make the sale below all sorts of lines below the support in A at the same time, for instance investment was started 1 billion yuan " set up shop of the whole people " plan, attract a businessman to enter halt. Public praise begins to enter pair of 12 activities of Alibaba from 2015, begin " 1212 pay whole world of treasure public praise carnival " , making setting use through inviting customer pay treasure consumption to enjoy stand randomly decrease, full-court 5 fold favourable activity, attract more businessmen and consumer to use.
In September 2016, public praise was rolled out " commercial synthesis solution " , through city of He Yintai, exultation such chain store cooperates, from more public praise members are gathered over there them. The report of the home according to IT, city of two weeks of immanent exultation accumulated public praise 150 thousand fact renown member, immanent Yin Tai gathered 3 months 420 thousand.
In September 2017, the independence application of the line already went up before public praise begins to spend promotion to be in 6 years energetically. Pair of 12 plans in that year are medium, public praise is scooped up besides the astral Buck that says to fall with the line as usual, sea floor, outside cooperation of 1000 1 million businessman such as family advantage inn, market, still emphasized recommending an user to download public praise application, is not the public praise life through cleaning out treasure, perhaps pay the public praise on treasure to enter.
Zhang Yong ever interiorly is summed up double 11 when mention new retail should cause " from the line trend line falls, move toward a country from the city, move toward abroad from home, move toward idle away in seeking pleasure from basic necessities of life. " among them idle away in seeking pleasure points to should be public praise.
And what mention one year repeatedly recently is new in A retail, may be to be the net that glides ceaselessly to buy an user to add fast the new outlet that search.
Believe the data of an exposure according to Chinese Department of Commerce, labour, chinese net buys a number to add fast glide 4 years continuously, end this year June, chinese altogether has 500 million netizen to had bought a thing on the net, add compared to the same period fast from 4 years before 20% drop to 10% .
Meanwhile, chinese net buys total volume of retail sales add fast also had glided 3 years continuously. Forehead of carry out of purchase and sale of 5.5 trillion net occupied Chinese whole only 2016 retail market the portion of 19% .
And public praise thinks the challenge has become the beauty that seeks application of dining-room first selection in different area group and comment on for, also be not easy. Open casually comment on and public praise, can see comment on those who recommend often is to need more " discovery " dining-room.
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