2017, afterwards Ofo shares bicycle " attack street " later, "Unmanned supermarket " notional horizontal stroke is born for nothing, sweep across the whole nation very quickly, there is much insanity at that time:
5 short month, 138 unmanned and retail firms hold water in succession, opened 200 unmanned and convenience stores, goods shelves counts 25 thousand, total investment achieves a RMB 4 billion yuan.
Everybody never thinks of, the bubble of unmanned supermarket, come more quickly than Ofo.
From 2018 begin to give a state first, deficit, back pay, high cost... twine unmanned supermarket all the time, a few companies begin to close a branch, "Unmanned and retail pattern is fundamental announce goes bankrupt " .
2 years of time, be as high as the investment come to naught of 4 billion RMB. Unmanned supermarket, true unmanned make inquires!
Ceng Long of Shenzhen Guangzhou unmanned supermarket weighs practice
Close sadly nowadays
On June 22, small Mall comes to shopping mall of Hua Jiang north, this " 100 bright GO " unmanned supermarket, fascia has been removed, look not carefully to do not have even the word the law to look clear.
The operation business of this inn began to open much home store in Shenzhen from July 2017.
And this inn of road of Hua Jiang north, regard unmanned advantage as the prototype store of inn all the time, ever was reported by much home media, even foreign TV station still becomes special subject for it.
Shenzhen is defended inspect interview CEO of 100 little nets Mr Peng Jun boat (the picture occupies its government small letter)
Last year on June 21, japanese TV station (NTV) interview a group to call in 100 little net intelligence of Shenzhen city limited company of science and technology.
But this paragraph of honor did not hold to how long, this year in May, the equipment inside shop of Hua Jiang north is taken away entirely, the doorway also was put " let " billboard, to June the middle ten days of a month still is in let.
What form sharp contrast with 100 bright GO is, the hypostatic inn around is vivid well.
Difference be clear at a glance.
Disclose according to friend of know the inside story, although unmanned and convenience inn pays expenses without employee, but buy the early days investment such as equipment to be about hundred thousands of yuan, not cheap.
Hua Jiang north once was the ground of the assemble of new retail ground, give birth to magical house from box horse delicacy unmanned and convenience inn... cannot see almost nowadays.
Around station of subway of bamboo shoot hillock, in the unmanned and convenience inn that the name is VIE BOX, at the same time management move makes inn of sweetmeats remaining mountain and brand of a few meal.
The staff member says, sweetmeats inn can attract stream of people, intelligence of inn of door of this kind of unmanned and convenience inn is retail + meal + sweetmeats, it is a new trial.
But such mode, had returned to a tradition actually, do not have association again with unmanned concept.
In the meantime, with the Guangzhou of Shenzhen photograph adjacent, also pass inn of advantage of first unmanned chain of Guangzhou " inn of advantage of love person much intelligence " in succession the message of put up the shutters.
According to media coverage, there is 9 chains store when this unmanned and convenience inn is most, remained only to the end of this year March 3 are being propped up hard.
Just 2 years, burn light 4 billion
Unmanned supermarket frequency shows tide of put up the shutters
On July 7, 2017, so-called " need not draw out purse, need not draw out a mobile phone " the unmanned supermarket that can buy sheet " clean out coffee " official start business.
As first of Ma Yun unmanned supermarket, building the chariot in A, "Clean out coffee " temporarily wind is strong. The report of media also lets a person think, unmanned supermarket is about immediately fire alls over the whole nation.
The back-to-back capital that move restlessly begins to swarm into " unmanned and retail " this new stunt, beijing east, Su Ning and each capital in succession be involved in this one a place with a draught.
Dozen of move such as advantage of inn of future of Bin fruit box, F5, wheaten shop, orangutan, GOGO " unmanned and retail " the emerge in large numbers like the poineering group emerge of banner.
According to market orgnaization statistic, only 2017, the whole nation is unmanned and retail goods shelves with respect to accumulative total be born 25 thousand, be born of unmanned supermarket accumulative total 200, financing of accumulative total of unmanned and retail market exceeds 4 billion RMB.
However, the message that projects of these newly established company failed 2018 comes out again and again.
At the beginning of 2018, GOGO is small super- announce to suspend operation; Of the same age in May, orangutan advantage announces dissolve the BD personnel of 60% , 7 are taken an examination of pull announce to suspend service of unmanned goods shelves.
Besides, close down like haing rice, small show science and technology to go bankrupt, even if is adjacent home convenience inn also announces to close unmanned supermarket business.
After 4 billion yuan of capital burn light, unmanned supermarket industry cooled quickly come down.
Have science and technology, do not have favor
Unmanned supermarket is how dead
This picture is very famous at that time, the Duan Zi on the net says " unmanned supermarket, be sure finally to defeat Chinese aunt " . A flock of aunts sit in the on the ground in the supermarket talk about the daily life of a family, surround the supermarket watertight almost.
At that time is look when jest, did not think of one language becomes call on, unmanned supermarket is very fast with respect to be on the wane!
From firm " go out " the millions of people when is fixed eyes upon, to unmanned now make inquires, unmanned supermarket people problem, go out after all be in?
Operation cost is high
Unmanned and retail the manpower cost of the member that although omited,receive silver, but sale, filling goods, whole the job such as manage goods shelves, cleanness still needs artificial operation;
Additional, cost of unmanned inn technology is high, make the operation cost of unmanned supermarket not as low as common retailing shop.
Technical level is immature
Unmanned supermarket industry still is in a technology in technical respect exploration is inchoate, when person discharge is concentrated, appear easily identify inaccurate problem, person face identifies a technology to cannot identify person face sometimes.
Had experienced the client of Bin fruit box also can discover, its commodity is to rely on to affix RFID to come induction, if consumer is intentional, escape is photographed like the head, the RFID paster rip off on commodity, the box is cannot the induction gives the commodity in user hand.
Commodity is single
Of major unmanned supermarket advocate battalion commodity, it is feed with beverage, snacks, commodity, delicacy give priority to, relatively fixed and onefold.
And traditional and convenience inn can be mixed according to morning and evening lunch height period of time, put different product, unmanned and convenience inn does not have a law to be done so human nature is changed and flexibility.
The client experiences difference
This is the most important a bit, the client in traditional and convenience inn and salesman can have interactive, the temperature of this kind of person and person feels, unmanned supermarket cannot be brought forever.
Cast feel except temperature, a lot of shopper discover, the thing of unmanned supermarket did not compare somebody the supermarket is cheap, perhaps saying is to do not have apparent material benefit.
Put in safe hidden trouble
because " unmanned " , its security cannot get safeguard, become the target that illegal element commits a crime easily.
On May 23, a few men hold Dao Chuang to enter developing zone of Guangdong Zhan Jiang some nobody supermarket reaves a large number of commodity, cause citizen condemn.
If the businessman cannot accomplish the demand with consumer to be core pursuit, pure unmanned to go after nobody, so everything is useless result.
The game of big sth used to one's own advantage
Young player is risk one's life needlessly however
Comb those maintaining go to present unmanned and retail, small Mall discovers, have backer almost -- backside of Bin fruit box has big profit hair, ou Shang; Take Go backside has child to with a ha be breathed out, in A.
To the tycoon, unmanned supermarket is at most try water, that failure nature is not what materiality loss.
If the experiment fails, the tycoon can upgrade at any time notional change covers a region; If the test is successful, depend on its powerful system capacity and capital, buy, outspread, amalgamative... can do it very quickly do greatly strong.
No less than, advantage of amalgamative tomato of fruit small beauty, orangutan advantage buys 51 snacks, convenience bee is bought get frog to get frog, young player by in succession clear field, big player also contracts ceaselessly, unmanned and retail industry shuffles begin sadly already.
But the young player to doing not have capital, became small white rat pays tuition, what benefit can you get again? "Unmanned supermarket " wind has been blown came loose, still wanting to make fond dream?
My arsenic, the sweet candy of those
Abroad still values unmanned supermarket
At present home market supports cautious attitude generally to the foreground of unmanned supermarket, and circumstance polarity of the United States, foreground is valued as before.
Yamaxun announced the 13rd unmanned and convenience inn will be in new York recently practice, the 2nd Yamaxun that this also is new York is unmanned and convenience inn.
According to abroad media coverage, this unmanned and convenience inn covers an area of about 1700 square foot, highway of park of the city in be located in Manhadu 300, border the firm office such as Magendatong and American bank.
Before this, personage of know the inside story ever disclosed, yamaxun plans to be in the United States to extend 3000 unmanned and convenience inn before 2021.
Domestic unmanned supermarket already declined altar, but capital and old man people in the hotshot of taletelling thering is no lack of, tomorrow is new retail still have what variety, our unknown.
