Is Liu Yong of close observation ｜ good " brief love " can yoghurt break lacteal line of business

These a few years, the new hope of feed one's previous experience is in the pig to be stealthily all the time change model devise clever strategies. Recently, the investment orgnaization careless root that new hope establishs technically knew to have new act again originally! Beverage, dressing, new retail... consecutive. Is Liu Yong good after all in cloth Where is what overall situation?

"Consumption upgrades " crying, the wolf came!

April 2015, new hope establishs investment firm -- careless root knows this. Careless root knows a main mission is to search " consumption upgrades " the fast growth business below new condition.

Disclose according to new hope interior, from 2009 since, feed industry entered global winter. Must extend new business, new hope ability casts off the crisis.

"Should be in new hope is in-house, give somebody a new lease on life a new hope. " this is Liu Yong very right the order that careless root knows to fall originally. Careless root knows this fixed position is in order to make " health quick pass the time in a leisurely way " the industry that zoology catenary is the strategy invests platform, investment limits is enclothed home and abroad.

When careless root knows this establishing, be Ma Yun and Liu Jiang east make a row marchs when the line falls. Then, careless root knows this one foot to step new retail. In August 2015, new hope holds water " little life " project -- those who make one one or two give birth to little shop to leave in the village " community O2O platform " . After two pass, of new hope new retail more took one step, the plan opens store of species of 12 Yong Huichao class -- " dining-room + supermarket " new form net is red retail mode.

Besides march new retail, go two years inside, careless root knows to return sortie to breed health care of course of study, cold chain, dressing, nutrition is tasted originally wait for a domain with pet food, the holding company below the banner exceeds 30.

Here, the business of new hope milkings that wants special say say to be concerned with beverage!

Good according to Liu Yong " upgrade in consumption next searching new business " directive, careless root knows to be stared at very quickly originally went up abroad buy on sb's behalf consume this fat. It discovers, milk powder and nutrient health care are tasted held very large proportion, then, in June 2016, careless root knew to buy Australia originally ANC of company of the 3rd great health care.

ANC (Australian NaturalCare) held water 1989, it is Australia brand of the 3rd great health care, basically manage the product such as vitamin, prandial replenishers and natural articles for daily use. ANC has 119 products at present, with its the natural, free from contamination, character that remains without chemistry, all obtain Australia to treat bureau of control of merchandise (Therapeutic Goods Administration, TGA) examine and approve, healthy Care is his more well-known trademark.

Buy ANC, mean all the time the fluctuation such as industry of deep ploughing milk, agriculture swims the new hope of industrial catenary layout, domain of health of nutrition of make one's bow. Actually, before careless root knows this skill, new hope group was bought early wantonly in Australia.

In December 2013, new hope expenditure buys Australia nearly 500 million yuan KPC of business of treatment of the 4th big beef, the intent changes Australia to Chinese flesh kind the pattern of exit; By July 2015, industry of new hope milk combines 3 bay look forward to below division of new hope group joint-stock held water " Australian delicacy grandma controls a limited company " , and hold is the biggest share; 2015, new hope real estate and partner VIMG group are made an appointment with with total prices 150 million bay yuan contest must be located in Australian Xin Nawei a land of StLeonards of south of Er person city.

Why to have a special liking to Australia?

"Current, we are in the supply of respect of vegetable of grandma of egg of commissariat, flesh, fruit is ample, but as standard of living rise, the demand to flesh of flocks and herds, seafood increases common people greatly. We do not have this side advantage, and and other places of Australia, New Zealand is resourceful. substantial natural resources of Australia and China union of huge market demand rises, be helpful for an advantage complementary. " Liu Yong is good express.

"Additional, traditional now a large amount of produce are already saturated, e.g. convenient 2015 cover consumption dropped 12.5% , beer consumption also glides considerably, among them cheap beer drops to exceed high-end beer greatly. New-style demand came out, say demand of albumen of animal of so called high end promotes substantially for example. China puts an ox to perhaps put a sheep without so much land, but Australian land much, land is cheap, natural resources of sunshine, water is much, become advantage area. The promotion that then we begin to change vegetable protein and common people requirement around high end is undertaking invest and be buyinged. The promotion that then we begin to change vegetable protein and common people requirement around high end is undertaking invest and be buyinged..

Actually, australia is the one part that domain of internationalization of new hope group plans only. Liu Yong hopes to wait for the New World-the Americas along Australia, South America, North America very much farming animal husbandry resource develops area and national system layout, around the high-end animal such as shrimp of high-end ox, sheep, grandma, fish albumen industry catenary undertakes invest and be buyinged, will new hope is made supply big alligator for high-end albumen.

These a few years, yoghurt became national sweet pastry.

Nielsen's data shows, 2015 first half of the year, size of market of yoghurt of countrywide low temperature is 9.9 billion yuan, industry increase rate is 9 % . Normal temperature liquid state is suckled and the increase rate of normal temperature pure grandma does not exceed 3 % , 5 % , consumer is opposite generally milk is fresh degree, producing area, craft is raising taller requirement, hope bright grandma does not exceed 24 hours to table from milk cow for example, the grandma that the hope knows to he is drunk is which grass, even which cow is producing. What the metabolic backside of consumer demand needs to make an industrial chain is complete prop up.

Careless root knew to see exquisitely originally cling to the giant vacuum of the market of milkings high end such as milk of grandma of family name delicacy, yoghurt, entrance. "Platform of O2O of little life community " , the content of last kilometer sheds get through access. One is called " Dong second Da second " in crossing platform of condition cable business to be being built.

Grandma source, supply catenary get through, all things all owes a product only fully. Current, careless root knows to had invested originally became a shareholder one cries " Jian Ailuo yoghurt " microtherm yoghurt brand.

Actually, these year new hope explodes in exploration yoghurt there is cease all the time on tasted road.

Low comparing:

In March 2012, liu Yong is good had marched beverage industry. This year, new hope rolls out first time lacteal drink on candy bender. The crowd points to high-end white-collar female continuously. "Collagen albumen " , " fruit vegetables thick oar " , " powder of 100% New Zealand milk " , " beneficial unripe bacterium ferments " , " low fat 0 burdens " the element that waits to be favorred by white-collar female, will become its core to sell a site. What the new hope that just cuts the market goes is line of division of rate of exchange.

Than feelings:

2015, new hope was rolled out " the city is remembered " series has an attitude particularly " memory " product. Around 80, 90 hind consume brunt, with nostalgic give priority to a problem, advocate hit feelings.

Than the concept:

In March 2016, new hope was rolled out " light love " light yoghurt is brand-new notional product. "Love gently " light yoghurt is so-called need not it is OK that ladle perhaps is used to direct and drinkable, brought brand-new light drink trend, taste has raw ingredient and green lemon two kinds of taste.

Than packing:

Industry of new hope milk is rolled out at the beginning of 2017 brand-new series product " yoghurt fruit is fed " , product fixed position is domestic head money but yoghurt of bead of the carouse of keep in storage of environment of constant low temperature fruit. Yoghurt fruit feeds the design that pack to have the honor to win German red dot to design large award, become first dairy produce of Chinese that obtains this special honour.

Than high end:

"Brief love " yoghurt advocate dozen without add, so-called " complete China's most expensive yoghurt " . Held water more than two years only, had become small numerous net red yoghurt. Careless root knows to had bred new hope course of study and relevant resource get through match brief love originally, help it come true more high-speed dimensions growth and more large-scale layout. Offer the product line resource of form a complete set of industry of new hope milk to Jianaidi for instance, help it as soon as possible dimensions turns production and sale.

Finally, might as well bold guess: Liu Yong is good this layout transition that expends setbacks greatly, is with the daughter Liu Chang concerned? After old spring flower leaves off his post, liu Chang instigated crossbeam. Be brought up in the city, abroad read, have deep love for fashionable Liu Chang, can you become pig feed successor readily? Turn industry of station quick pass the time in a leisurely way, how looking to resemble is to be country of Liu free in control of to pave a road. Everybody visits an official, do you say?