Bazaar is like battlefield! Win, criterion sweep the deck everything; Be defeated, penniless.
Over battlefield, not be you die, it is my work; Over bazaar, jungly law, superior bad discard, your person unawares.
In this times with commercial increasingly intense competition, who does not try hard, who will be washed out.
Just, home appliance course of study blare, generation a fierce and powerful person, once " the king of freezer " , fly newly electric equipment toppled suddenly!
1, go bankrupt auction! Fastened, fly newly electric equipment!
One stone arouses 1000 billow.
Recently, some judicatory auctions a website to transmit heavy pound message suddenly, fly newly be about to undertake bankrupt liquidating, undertake asset judicatory is auctioned.
Arrive 29 days from June 28, fly newly 3 companies will hold appliance of electric equipment, home appliance, refrigeration open judicatory auctions an activity, valence is patted to be 450 million yuan since, bail 100 million.
In addition, fly newly the land of under one's name, house property also will undertake auctioning, valence is patted to be 115 million yuan since, bail 20 million.
Nowadays, fly newly already total stop production, plant area sky does not have one person, workshop, storehouse was affixed even a paper strip for sealing, leave thoroughly this times.
This is meant, this once be in fashion for a period, defeat SamSung, Xi Menzi, the brand of the first home appliance of force of far Sheng Haier, division has collapsed thoroughly.
2, 10 years brilliant, be in fashion for a period
Those who held water 1984 is new fly, be located in Henan new rural area, be transformed by one wife and children armory and come. At the beginning of holding water, loss is severe, successive even 3 months hair does not give salary.
After Liu Bingyin is taken over, not only rapid make up the deficits and get surpluses, a few years short even, will fly newly served homebred freezer the first brand. Period of at the height of power and splendour, fly newly sales volume achieves 3 million for a time, the market is had rate be as high as 20% .
Want at the outset, fly newly to establish brand, liu Bingyin learned Zhang Ruimin, made enrol the ruse of inflicting an injury on oneself to win the confidence of the enemy.
Fly to 400 newly freezer is all one word is discharged, announce on the spot, producing unqualified product is new the disgrace of flying person, on the spot the sledge since brandish, break 400 inferior freezer entirely sodden.
Cause sensation temporarily, liu Bingyin anger breaks the topic of freezer to spread everywhere to ave lane quickly, become countless people of at one's leisure talk endowment, fly newly also from this by wide know for place, be affixed " high quality " label, sales volume is swift and violent shoot up.
In the meantime, "Fly newly advertisement is done well, not as good as Xin Feibing box " advertisement word, also begin to spread everywhere to great river north and south.
Flew newly to make freezer group temporarily " 4 gold are spent " head, er of additionally 3 seas, Rong Cheng, beautiful water chestnut also can be discharged only at the back of in it, samSung, Xi Menzi is not adversary further.
And while outstanding achievement shoots up, fly newly and do not have treat unfairly employee.
At that time, flying newly the job, it is a kind of honor, seek son's wife, date dress flies newly the uniform is walked on than business suit change be in charge of with.
When 1994, fly to a factory newly the salary of a month is as high as 1700 yuan, and whole at that time the average wage of region of new rural area just 400 yuan.
Besides, on holidays, fly newly to still can send rice, face, oil to employee, factory director Liu Bingyin even whenever start working day, guide tall canal to stand in doorway a narrow lane to welcome employee start working to go to work.
Employee is to fly newly true host, a lot of people are beloved to flying newly be like the home.
When 2003, fly newly to ever produced a fire, had not waited for fire engine to come, employee rushed to put out conflagration, although workshop is fumed inky, but mere after 10 days, by employee little initiative clear so that look brand-new.
However, when when 2007, fly newly to produce fire again, however neither one employee develops cut out an engine, even somebody looks at conflagration, indignant vituperation: Fuck is burned, burn light gift is nice!
4 years short, unexpectedly slack of abrupt popular feeling, as if everything changed.
3, do not go up 10 years salary, fly newly downfallen
Popular feeling is neat, the father-in-law moves.
Liu Bingyin make extraordinarily painstaking efforts, taking fly newly the person runs quickly madly all the way, however, to finally, still was defeated by people on one's own side.
1994, china arisen the spring tide of a capital attraction, local government hopes to introduce foreign capital to become a shareholder to fly newly.
However, what sufferred Liu Bingyin however is intense object.
Want to know, at that time fly newly culmination of day of no less than, liu Bingyin heroic spirit does the cloud, wanting to guide fly to conquer new world newly, how be willing to part with or use fly newly sell others.
But but, arm has not twisted ham, still sold finally.
Fly newly tripartite of electric equipment of electric equipment, Singapore abundant grand, Singapore comfort new electric equipment is held respectively 49% , 45% with 6% , because pleased new electric equipment is accused by palm of abundant grand electric equipment, be equivalent to flying newly of electric equipment 51% accuse equity to had been mastered by Feng Long electric equipment.
Although Liu Bingyin still is mastering right of administration, but after this all sorts of strategy operation again also cannot downwind downstream, get handicap more.
Especially 1997, liu Bingyin takes a fancy to air conditioning market, try to march air conditioning domain. At that time, benefit and the blue wave air conditioning that Pu Zheng prepares to sell consecutive loss, liu Bingyin is certain opportunity, timely skill, however unexpectedly, those who suffer Singapore board of directors is intense object, reason is: Intervene blindly, the risk is too big.
The 2nd, at the beginning of 2000, liu Bingyin tries to buy 3 flourish air conditioning of Guangdong again, hand over time to had talked, be overruled by the board of directors again however.
Liu Bingyin is about to cry simply without the tear, look at helplessly miss optimal diversity opportunity.
To flying newly for, more unfortunate is, to September 15, 2001, liu Bingyin is in Guangzhou suddenly to die of illness because of cancer of the stomach, flew newly to lose the speech in the board of directors to counterpoise thoroughly from now on.
Succession person Li Gen although ability is driving, guide inside short time fly newly to get on a building again, but but basis is fragile.
Especially in September 2005, government of place of new rural area will fly newly again the equity of 39% sells Feng Long, so far, feng Long is right fly newly of electric equipment hold a scale to rise very quickly to 90% .
To 2006, li Gen is changed, newcome Singaporean Zhang Donggui take-overs to fly newly electric equipment, later, more successive and airborne many 400 tall canal, will fly newly almost all in high-level management changes blood greatly.
From now on later, flying newly also is not new again of flying person fly newly, fly newly the person is a person that work only.
2012, fly newly to appear even employee goes on strike greatly, protest " do not go up 10 years salary " , somebody moves the long Liu Bingyin portrait of the deceased that has died 11 years to yard doorway even, manpower resource director appears on the stage to pacify, was fooled by the egg even come down.
Popular feeling disperse, fly newly already in a state of disunity, and right now, the road that new management layer looks for trouble goes further more however.
Because new management layer does not understand Chinese market, march blindly small home appliance, quality assures hard, the market is negative the message appears ceaselessly, be mixed to pledge by the TV station even inspect bureau for many times exposure, make fly newly brand image is damaged greatly.
Later fly newly begin go from bad to worse, and the outstanding achievement that faces ceaseless loss, for short-term forms for reporting statistics good-looking, new management layer is ceaseless even pare channel, make sale farther glide, form vicious circle.
Freezing 3 feet, those who be not a day is cold, fly newly to nowadays already the disease is not curable, incorrigible, the situation that so that be reduced to poverty arrived to go bankrupt,clears, make a person sob really.
4, epilogue
Without successful company, have the company of the times only. Abandon when the times you when, lian Yisheng won't say to you adieu.
When hair author leaves his post, big profit says: My conquer all adversary, was defeated by a times however. In this jungly law, the times of superior bad discard, not be big fish has small fish, however Chinese herring has slow fish.
Course of study of Chinese home appliance a La Hai, impetus is feral, fly newly catch up with blast tuyere, hold first machine. However, rose however big early, drove a late market.
Because lose own right of administration, and the action is sluggish, wrong leakage 100, do not follow completely to appear on the market the change of field, medium of communication of ignored cable business changes, miss diversity opportunity, later period even self-destruction Great Wall, use inferior product to damage oneself brand image, skill good shop sign, hit rarely cling to sodden, lose auspicious aspect, by junior person force of sea Er, division, beautiful surmount in succession, to finally in a flurry and escape, everywhere grief recourses, till go bankrupt,liquidate, not mournful.
Fly newly in leave countless people groan while, also left this times a deep lesson.
Allow when to be awaited, own right of administration is indispensable, kidnap of capital of at one's convenience is industrial, dilettante chaos is entered, careless operation, can quicken enterprise die out only.
The business is own self-improvement, solidarity, grip market, follow closely times, undoubted ability is to send success a magic weapon.
