Once make vigorous efforts to turn the situation, turn up one's nose at the homebred freezer of a large number of heroes " elder brother " it is final in the tide of the times, heroic dead end. Platform is auctioned in A, the equity that flies newly and land house property will part with 450 million pat with 115 million.
? Article ｜ Wang Fan
"Fly newly advertisement is done well, not as good as Xin Feibing box " ad saying, ever let " fly newly " this name is red north and south of motherland great river, widely known. Before long, a lot of families with can having brand-new " fly newly " brand refrigerator and proud.
Recently, industry of Chinese home appliance appeared message of a heavy pound, fly newly electric equipment announces to go bankrupt liquidation, undertake asset judicatory is auctioned.
The auction in A flies newly 100% equity
One stone arouses 1000 billow, after the message is announced, netizen sad wail.
"Air conditioning of Chun Lan of recorder of dance of swallow of Xin Feibing box... it is childhood memory ah... "
"The husband's family outside me has, used 20 years, still using now, had not changed "
"Of my home fly newly freezer, compare me now big still can be used "
"Fly newly went bankrupt, who does the freezer in the home look for to repair after? " ...
The reporter auctions platform to be informed from A, fly newly to fasten a brand completely -- fly newly to fly electric equipment, newly home appliance, new refrigeration is implemental the total equity of 3 companies general on June 28, 2018 10 when - 29 days 10 when (delay time except) visit town of new rural area at Henan intermediate people court cleans out treasure, valence is patted to be 450 million yuan since. In addition, fly newly to also will begin the land of under one's name, house property to auction on July 5, price is sent since 115 million yuan.
The auction in A flies newly partial land, house property and building
From the thoroughly remould oneself in deficit enterprise,
Become very quickly " 4 gold are beautiful " head
And brand of each home appliance contends for beautiful to fight now colourful different, go up century 889 time, chinese market does not have SamSung, Xi Menzi at all what thing. When those, people raises freezer brand, what think of above all is " 4 gold spend " : Fly newly, sound of sea Er, look and beautiful water chestnut, ju Xinfei still is the person above average in the center.
1984, henan new rural area a small town, was born the bibcock enterprise of home appliance of China of a future -- fly newly. Fly newly predecessor is plant of facility of radio of new rural area. When Liu Bingyin holds the position of this plant factory manager, this only then the business of small-sized war industry that was built 1958 already accumulative total deficit many yuan 70, the enterprise is successive 3 months rely on loan to send salary for the worker.
Liu Bingyin
Have a deficit to let an enterprise twist, carry survey of much ground of Beijing, Guangzhou, liu Bingyin discovers freezer has the market very much. Then, he decides to change the line of production freezer, the freezer product line that flies an Italy benefit riverside company introduces new rural area. On December 8, 1984, freezer of new rural area factory break earth of first phase project, fly newly to be born formally from now on. First phase invests 1800 much, 6 import 9 product line, homebred product line, product line of 100 thousand freezer at formal on November 10, 1986 put into production.
1990, liu Bingyin anger breaks 1400 unqualified freezer. Dismissed the assistant factory director of quality of be assigned personal responsibility for, entire factory stop production a month, the salary of administrator reduces entire plant 30% , begin complete member quality is rectified.
On May 20, 1990, fly to a company newly destroy by melting or burning is unqualified freezer spot
Do not give the Liu Bingyin of the card by constant manage, broke a lot of employee boldly to be in the slack style of the state-owend enterprise, and the confidence that with one action strengthened a client, rose to fly newly the person's quality awareness. 90 time metaphase, fly newly built the whole nation the first produces per year 600 thousand double green not to have fluorine freezer product line, took the lead in rolling out in home appliance domain " green concept " , after green product puts in the market, drove Chinese freezer industry to replace industrialization process of the technology without CFC, became China's biggest green freezer to produce base.
Since 1996, fly newly successive 8 years freezer of produce and sale breaks through million stage, each main economic norms all ranks front row of Chinese freezer industry, in September 2002, fly Xin Feibing box, newly cold ark is maintained to be again " product of Chinese famous brand " , become countrywide can be counted on one's fingers, Central Plains to have two exclusively " product of Chinese famous brand " home appliance enterprise. 2002, before the gross of produce and sale of Xin Feibing box jumps industry of house China freezer two strong, deduct exit element, only home market is had rate be as high as 18.88% above.
2005, fly newly sales volume achieves 3 million for a time, the market is had rate be as high as 20% . Flew newly to make freezer group temporarily " 4 gold are spent " head, er of additionally 3 seas, Rong Cheng, beautiful water chestnut also can be discharged only at the back of in it, samSung, Xi Menzi is not adversary further.
Heroic dead end,
The end of Liu Bingyin times
1994, flying newly to each one this year is a year when have turn sense for the person. At that time, china arisen the spring tide of a capital attraction, local government hopes to introduce foreign capital to become a shareholder to fly newly.
Although hold the position of the Liu Bingyin of general manager at that time intense object, but after all arm has not twisted ham. Final, the share that flies newly became fly newly tripartite of electric equipment of electric equipment, Singapore abundant grand, Singapore comfort new electric equipment is held respectively 49% , 45% with 6% , because pleased new electric equipment is accused by palm of abundant grand electric equipment, be equivalent to flying newly of electric equipment 51% accuse equity to had been mastered by Feng Long electric equipment.
Because accuse equity to not be in him hand, liu Bingyin for many times buy transition to plan to all announce failure, the enterprise continues on traditional home appliance slowgoing advancement, further and further from burgeoning industry however, the lead position in home appliance domain also gradually by long rainbow, the company place such as Kang Jia is replaced.
From this later, fly newly to also do not surname Liu again, the person that fly to what the person also reduced foreign capital newly to work. On September 15, 2001, liu Bingyin is in Guangzhou southern hospital to die of illness because of cancer of the stomach, die at the age of is 61 years old. So far, the times ends the Liu Bingyin that flies newly.
According to Chinese economy net on October 11, 2012 message, on October 9, henan flies to electric equipment headquarters and subordinate enterprise newly thousands of worker gathers in headquarters gate mouth, begin dimension authority strike. Employee says already " had not gone up 10 years salary " , sectional leader can give attention related the hope and solve real problem. Employee listed a group of numbers: Xin Feian outfit is lukewarm off-season salary controls the workshop that dominates a list 890 yuan, busy season is controlled 1200 yuan. This is far 2160 yuan under level of average income of worker of city of new rural area. The contrast of income makes worker feeling very malcontent.
Fly newly employee goes on strike
The worry of employee actually long-standing. Fly newly " position of all corners of the country " go from bad to worse, did not mix in dimensions not only produce can go up achieve a breakthrough, very backward also on the assurance of new product, new technology, from countrywide brand fast be reduced to poverty is area brand, be faced with business of a batch of 23 lines pursue and attack. Data shows, 2011, total sales volume of Xin Feibing case is not worth 3.5 million, the sales volume of abstruse horse has obtained second line trademark 4.6 million. Fly newly electric equipment is in severe loss condition first half of the year this year, the 3 production base that its are located in Henan new rural area is major product line already stop production, produce the Xin Feibing that can achieve 2 million among them box closes a plant, evacuate product line, with production 2 incorporate.
At the beginning of November 2017, fly newly overall stop production, plant area sky does not have one person, storehouse and workshop already all affixed a paper strip for sealing.
Fly newly electric equipment issues reforming statement, because be faced with market competition and income to glide,say, fly newly electric equipment appeared a few years in the past continuously deficit, although foreign partner gives many capital and support, still cannot turn round a situation thoroughly, by force of capital catenary pressure, stop to manufacture an activity only.
Abandon by investor go bankrupt auction,
Taste card value or will attract numerous " receive dish person "
This year on Feburary 8, fly to a company newly to announce return to work after a strike or layoff for a time. Media exposure says, abundant grand Asia plans Xiang Xinfei electric equipment to note endowment 1 billion yuan go to 2 billion yuan, use at already product line is transformed, promotion of sale of product research and development, market.
Public data shows, be subordinate to of limited company of abundant grand Asia belongs to group of Singapore abundant grand, this group founds 1963, it is business of development of the estate with the biggest Singapore and hotel trade investment and surveyor's pole enterprise, also be the world the collect estate of the sex that cross a state, bank and financial service, hotel integrated kind industry group, group stock already was mixed in the United States, England Singapore multilateral appear on the market.
But good times don't last long, abundant grand Asia released announcement to fly to a company clearly to remove anew on April 13 this year endowment, quadrangle of new rural area of written announcement and administrative person.
To removing endowment reason, announcement expressed abundant grand Asia on April 13, fly to a company newly to be in all the time since 2011 deficit, in view of Chinese freezer, cold ark kind whole of home appliance industry is produced can superfluous reach competitive aggravate, in recent years its outstanding achievement also worsens again and again, cause fly to a company newly financial performance gets adverse effect.
Board of directors of abundant grand Asia thinks, if offer equity makes over a success, will reduce abundant grand Asia to compete in Chinese height the deficit of consumable market, come off undesirable with profitless asset.
Current, on the auction in A already hang out the 100% equity that fly to a company newly auction information. Although leave the time that auctions day formally on June 28 to still have 17 days, but had attracted on 10 thousand person-time " surround view " , and 310 people were installed " remind " . According to relevant personage analysis, brand that flies newly still have certain force, this perhaps will be attracted numerous " receive dish person " ginseng pat.
