Time look 2017 our life by all sorts of " share wind " and " unmanned wind " hold, from last year second half of the year begins, sweep is more in friend circle the blast that basks in office snacks goods shelves is wet, still do not have development of there's still time to pay close attention to, advocate call the office of unmanned goods shelves " Guo Xiaomei " be swept across and will be stationed in real estate of Bao Qi commerce to engineer a company, goods shelves of snacks of a quintuplicate is placed quietly in the office hall that person bearer bearer goes to, on goods shelves filled up with small snacks, although category does not calculate much, but the instant consumption demand of crowd of main also can contented office. Only inside the time of half an year of all kinds enterprise " horse race encircles the ground " , the job of grow like a weed of unmanned goods shelves to crowd of white-collar of office of city of line of just a little among setting.
One, classics of Chinese retail trade all previous 3 tide, be in field of tide second half the 3rd times at present
Retail trade of 1. our country was experienced from " unify the whole country of general merchandise commerce " to " a variety of industry condition below the line on the line are shirt-sleeve " development course
Graph 1: Our country retail trade develops course
Competitive essence is efficiency and cost, the amount of the mode of peasant cultivate land of old retail tradition linear grows, already cannot last, have transition only, pass the innovation of commercial pattern, implementation efficiency the index rises, just have means of subsistence and the space that grow, "New retail " emerge as the times require.
2. " new retail " : From former " goods - - person " , change is " person - goods - " , retail 3 element happened to reframe
Most person to " new retail " understand, stay basically in vending machine of unmanned and unmanned supermarket, convenience inn, self-help, unmanned goods shelves... in relevant press.
"New retail " what be after all? "New retail " it is the line on lines of these Internet company get through below, through the substance below the line inn gets new cheaper flow, and be carrier with line dirty, the technology such as computation of big data, cloud is prop up, provide more convenient service for consumer, let its be enjoyed online on the better consumptive experience that does not enjoy. "New retail " actually a retail still evolution and evolve, large quantities of one Internet companies that do the business on the line " get offline motion " -- layout substance retailing shop, reframe retail trade condition, evolution arrives present trend is: Goods seeks a person, not be the person seeks money any more.
"New retail " core does not depend on the confluence below the line on so called line, also flowing at artificial intelligence or modern other people, true core is data. Had data, of the person that ability realizes offset to expend can identify, can have an insight into with can serve, just can reframe element of the key in retail activity -- person, goods, field, just can grow then an as retail as what differ before new modes of life and relation to their environment.
2, " new retail " pattern: The department in A and Tecent fasten stand facing each other of two large a group of people of same interest
2017 is " new retail " the first year of an era or the reign of an emperor, company of plan of real estate of Bao Qi commerce is small make up discovery, be born of new species of new job condition is quickened apparently. Mix in A Tecent & Beijing east enlarge an army of two big groups, have a contest launchs in much territory. Traditional and retail business also unwillings to lag behind, rely on respective resource to accumulate undertake trying actively in partial domain. But layout of each a group of people of same interest is main around move two big masterstroke: It is the retail digitlization platform below the line is changed, get magnanimity to trade with user data, undertake essence of life allows layout of sale, selection to wait then. 2 be it is a center with consumer, reframe into pedestrian goods yard around consumer, pay attention to user experience and advantage.
Graph 3: "New retail " a collection of illustrative plates
It is in 1. A: Grab anticipate opportunity, be in " new retail " push ahead vigorously of the hurricane on the road
Want to know, be in early cloud of mount a horse of congress of Hangzhou cloud dwell put forward first 2016 " new retail " , cat of day of of the same age double 11 more be inspected Alibaba " new retail " the open of the times. Guide from Ma Yun be in in A " new retail " push ahead vigorously of the hurricane on the road this year is much, together Ma Xiansheng of box of 100 couplet, investment, roll out naughty coffee, chase after cast Yi Guosheng delicacy, become a shareholder Gao Xin is retail (below the banner two old brands: Ou Shang and big profit hair) , 3 rivers shop, more than 10 projects such as couplet China supermarket, one had been made in the A of wide distribution complete " new retail " closed circuit.
Statistic shows, october 2016 " new retail " the concept puts forward up to now, in A around " new retail " equity investment amount achieves many yuan 500. Information of wall street information says, if calculate go up the to Yintai and Su Ning investment before this, inside 4 years, retail investment scope playing to the line in A was to achieve many yuan 750 more.
2. Tecent is: Win by striking only after the enemy had struck, strong strong together, defy with avocation in A advocate course of study
To Tecent, as A in " new retail " wide distribution, if or else acts somewhat, overspend in business pay the respect such as the entrance, data entrance, discharge entrance to will suffer an effect.
On December 8, 2017, tecent becomes a shareholder the message of super species below banner of Yong Huichao city immediately scamper opened boiler. Now nowadays, tecent and Beijing east stand in backside of Yong Huichao city, and the hand grasps super species to mark A box horse delicacy of Libaba is born, kill a line to fall in a large-scale. This means Tecent is to be in in department and A " new retail " battlefield greets first front engage in a battle eventually. On December 18, ma Huateng drew capital east Liu of palm door person is strong east, taste meeting investment only to electric business platform 863 million dollar (add up to) of 5.7 billion yuan of RMBs about. Grasp nearly 1 billion months of vivid user as the hand " ace " Tecent together the capital that its share investment east, beautiful group, taste only can wait bureau " new retail " , the biggest challenge is welcomed in A.
3. " of feline dog contend for " : Singles is fought alone already went, the integrated and open win-win that cross a boundary becomes normal state
Well-known, small letter pays be born than paying treasure evening 10 years, but in everyone eye, ma Huateng and the Tecent that its steer a boat more be good at " win by striking only after the enemy had struck " , hair force " new retail " this is not exceptional also. Tecent uses a partner in antagonism A, even if counterattack in A, what also do not hurt Tecent is essential namely socialization and game. Hit others with his avocation advocate course of study, do not be defeated to calculate win. With the department in A this one " new retail " argue, tecent department is late come one pace, also not likely cannot beat old rival.
Company of plan of real estate of Bao Qi commerce is small make up summary, review epicycle " new retail " industry condition, singles is fought alone is past type already, conformity opens the win-win that cross a boundary, integrated and amalgamative join alliance to become with A in, the Internet company that Tecent is a delegate measures class to develop normal.
3, " new retail " mode is diversiform, "Unmanned and retail " mode is fetching attention, "The office unmanned goods shelves " grow bright key point
1. " new retail " mode diversification
(1) primary mode: What the line leaves hypostatic store is immanent change
This is be being said at present most " new retail " means, also be " new retail " ground floor, be hypostatic inn is immanent change, ma Xiansheng of the super species that includes to often be mentioned among them, box.
(2) intermediate mode: The diversion on the line, blossom below the line
In intermediate mode, having a few actually is the mutation of primary mode, for instance before a mentioned Ma Xiansheng, typical case is like 3 the home of millet, squirrels to wait. Carry on-line force, the natural flow that exceeds on-line discharge and large trade guides the line falls, attract customer in door inn with the product of much category, while the user that enhances consumer experiences, can buy the product of distinct category, increase sales volume thereby.
(3) culminating mode, the line on the line issues an organic whole
"New retail " ultimate goal, it is an organic whole below the line on the line, and if this target wants to come true finally, of need is the support of big data. Like Yamaxun, with in deserve to send mode below the line that Shang Huimin heads, the collaboration in silver-colored peaceful general merchandise and A.
A large number of 2. capital are swarmed into, "Unmanned and retail " fetching attention
2016 end, yamaxun rolled out Amazon Go of unmanned and convenience inn, make unmanned and retail instant makes volatile wind gap, got of numerous poineering investor chase after hold in both hands. Company of plan of real estate of Bao Qi commerce is small make up clew, 2017 domestic tycoon and poineering company in succession distribution is unmanned and retail, appeared " clean out coffee " " wheaten shop " " orangutan is convenience " wait for star company. The data of IT orange shows, shared unmanned and retail incident 93 cases to obtain financing 2017, occupy " new retail " domain annual obtains the above of half the number that sends episode.
3. " the office unmanned goods shelves " development shines particularly eye
As " new retail " erupt, unmanned and retail circuit gets the attention of capital, the unmanned goods shelves that derives below office setting also gets the favour of capital. The office unmanned goods shelves, simple for it is unmanned value is defended retail the setting that is in the office is changed deduce. Condition of this kind of unmanned industry, result from share bicycle, and confuse you the corresponding period of unmanned and KTV, convenience inn is arisen, but popular in September 2017, and grow like a weed go up at north deep Hangzhou in the office with white-collar of city of line of etc just a little.
"New retail " mode is diversiform, why " unmanned and retail " , the unmanned goods shelves that derives below office setting especially can shine so in the development 2017 eye, why can attract a large number of capital swarm into quite in so brief period internal energy, sweep across each capital building, office, we will with the office the delegate of unmanned goods shelves " Guo Xiaomei " for exemple, one dug unexpectedly.
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