Since the happy ocean that counts year ago one foot to stride a net to buy, small make up had not left again. Chop hand is so old, the head knows, original, consumption also is exquisite maturity! Buy buy more little, grabbed a few privilege, age size, it is male it is female... these do not decide to you are directly " mature consumer (old driver) " ...
Recently, money new network is based on Beijing east big data considered to release " mature consumer reports " , according to the definition in the report, "Be in Beijing first from a consumer east aspirant travel net is bought begin consideration, shop more than one year or so continuously (12-18 month) time, we think he begins to enter ' mature consumer ' category. We think he begins to enter ' mature consumer ' category..
Why must emphasize " shop more than one year or so continuously (12-18 month) time " ? Because survey just is used,this is " average consumption deviation " will contrast heavy consumption person data, discover consumer people in continuously after the net buys a year, consumptive deviation can tend stable, this also means right now customer people the volition is sturdy, do not suffer the effect of random element, the consumptive trustily of everybody reflected respective actual demand. So, still go up in electric business platform right now the darling of billow, begin to grow it is " mature consumer " .
From the report content still can see, customer of mature cable business, also be electric business spends relier again mostly. If can, they are willing in the buy on electric business platform place of greatly little life needs. Small make up clutch to point to calculate, have beside such many such person, they often are basked in in friend circle have quite force the net of case buys goods, share a result. And, they always still are " fast person one pace " , just still be in Beijing in everybody for instance east when buying electric equipment, these " old driver " had begun a net to buy range of grain oily rice; Begin a net to buy grain oil when others when rice face, they begin to buy unripe delicacy again; And when others begins a net to buy unripe delicacy, they serve even tire and installation to be done on the net decided...
Pardonable Beijing east Liu of palm door person is strong east say when accepting CCTV finance and economics to interview recently, "Prospective Beijing east the come froming with very important service at car, house property, medical treatment, these 3 serve, I think to be in 3 to 5 years in, its income is occupied taller than still be being compared. Tell from the angle of the industry, everybody is consumed on Internet is the process that one upgrades stage by stage, the earliest everybody buys a book on the net, buy the clothes later, can buy home appliance now, hair of very fast everybody is returned on the net now can buy car, house, the maintenance that includes a building is waited a moment. Consumptive concept upgrades ceaselessly, critical point went to this moment, e.g. the car, on average now everyday probably 2 arrive 30 thousand car advocate can be in Beijing east on buy tire, this is 5 years ago, can not imagine 10 years ago. This is 5 years ago, can not imagine 10 years ago..
So customer of business of the cable since dilatancy matures so quickly rise, main reason or place of development of the business that do obeisance to report are granted. Electric business platform offers more and more complete huge commodity alternative, after the carry out before carry out more and more normative also perfect, the price and service fairness are sheer, these metropolises let consumer form one-stop shop depend on, also modelled this group of very similar mature consumer on certain level.
Small make up want, still be really such. Buy big small thing now, more and more the person can treat electric business platform as shopping first selection, do not have the reason, danger that return money like 7 days, come these serve danger of fart of engaging the load, red fart heart to heart, let a person buy buy buy more dependable, be at ease.
So, the consumption on the line is a process that upgrades stage by stage actually, from buy a book at first, buy home appliance to buy the clothes now, buy unripe delicacy, to buy tire to buy a car even such large commodity. The trust that buys to the net as people and depend on more and more deepen, one-stop the nurturance of shopping habit, then, the mature consumer with large quantities of one shopping very similar action was born.
Want, is your net buys experience such? Do you also calculate is going up a mature consumer?
