On June 13 message, local time on June 12, beijing east chairman of group director bureau holds presiding apparitor Liu Jiang concurrently east address in business school of Oxford contest heart on invitation. In the speech, liu Jiang east the poineering experience that shared him one's early years not only and commercial concept, still elaborated oneself definition to the success.
The opportunity that he represents to succeed comes from at the observation to the industry, the chance that the problem jumps over much trade to score a success is more also, more should brave devote into among them. Liu Jiang east think, if want to succeed sincerely, need not scared, need not confused, need to be able to maintain everyday only straight, all the time up, never stop.
Liu is additionally strong east say, "Found a company, the business that you do is not just what can get an individual is contented with fortune, more important is you can help countless people, feeling of underlying this kind of achievement can be head and shoulders above money, media to give your recognition. Feeling of underlying this kind of achievement can be head and shoulders above money, media to give your recognition..
[Beijing east chairman of group director bureau holds presiding apparitor Liu Jiang concurrently east address in business school of Oxford contest heart on invitation]
It is Liu Jiang below east speech memoir and interlocution link cento:
Liu Jiang east: Be honoured to be able to come to this very much all near the great institution of higher learning of millenarian history, see so much classmate, had not communicated with any classmate development before, do not know everybody wants what to listen to, sponsor just say very much now still be full of infatuate boundless and indistinct more or less in school student, everybody wants to make his successful, where is the A place that knows oneself, where is B dot, but do not know how to arrive, the hope lets me say the experience that says university period, and a few important crucial node after doing poineering work make a choice.
I was taken an examination of 1992 attend Chinese people college, at that time from Su Qian, a country of Chinese Jiangsu north goes going to school. Everybody knows to resemble the study in the environment with Oxford can be in so good like today impossibly in that time, not only the scenery is beautiful, literate, have the history, and each condition is first-rate also. That moment China is very poor, arrive thoroughly what degree? In those days the National People's Congress on me when, we an all kin, friend, still have the villager of whole village, everybody 5 minutes of dichotomy money, money, not better than gives one yuan, collected money 500 money. All villager takes all eggs send me, 76 eggs, carrying it on the back went to Beijing, that is I go to Beijing for the first time. After reaching the school so, will tell the biggest challenge how to live namely to me, also know the home because of me inside, still village face gives me impossibly also one minute money again, have 76 500 money, eggs only, be about to rely on oneself from now on. In that time, it is very difficult that Beijing works, find working work very hard almost. But I do not have method, make teaching in home so as a lot of classmates, go brushing advertisement at the door school dining room, the first year comparatively although very painstaking, but basically can live, learn English hard, because in that time I know, went up after National People's Congress, the major that cannot rely on to learn oneself only is sociological, I must learn a thing more.
1993 second half of the year, I decide to learn the computer, because be in 1993 when, people university does not have what computer at all, that moment computer is in China is special high-tech, buy a computer to want to get a computer room, want constant temperature constant wet, of carpet wanting a shop. So I bought a lot of books to begin to teach oneself process designing, learn process designing, big 3 when go to ZhongGuanCun install computer to the person, discovering outfit computer to make money still is very much, installed a year of computer so, study is very good also at that time, each respect the mark is very high. Arrive big 3 when, because although work,earn a lot of money,I am thinking, but install computer only, this is not a career, just can make money. In that time, through detailed analysis, I feel China has ten population, civilian it is a day in order to feed, eat regular meeting to make a trade that did not come to whole China 20 years to rise ceaselessly, so I say a dining room, the hope can open 10 thousand restaurant in China one day, resemble Mcdonald's, Kendeji. Next work a few years the money of gain, bearing ready money of one big satchel, await me to get stuck without the bank in those days, not online pay, the money that bearing one satchel goes people university the dining room that the door sought me to like most on the west, doorway annunciate says dining-room is made over. Eat a meal I ask a boss how many money is made over, the boss says 240 thousand, I say to come over to look for you afternoon, buy your restaurant. The boss looks to know I am a student, when I estimate, say for certain neuropathic. I go to a bank taking all savings entirely afternoon, the boss is foolish over, does he say you not argy-bargy? The thing that I say to I like does not need bargain. And the start that this is my career, I am not to rely on you this one dining-room makes money, this is a seed, after I had done it, want to standardize, want chain to change next, so I do not care about this one dining-room a bit more expensive a bit less. After the boss listened, say " you, have an outlook. Have an outlook..
Then I bought restaurant, looked for a girl to receive fund over downstage, order dishes, that moment still read the book of a lot of management, duplicate couplet is triplex, want not let sb down to come, such hind the dish of hutch and in front the not let sb down that receives fund comes, next purchase also decided a lot of custom, all employee wages turns over times, everybody sent a watch. Past employee lives in basement entirely, the condition is very bad, not be the sort of condition that the person should live, I move them to 6 man village, hired 3 courtyards, can see the sun so, have central heating, available shift, built a lot of systems again, I think employee is opposite certainly I am first-rate, just began employee very good also to me. But deficient fund discovers after spending 3 months, not only oneself cannot take a few money, hair salary does not have money, knot bean curd does not have money, buy beer to do not have money. I still am in at that time big 4, still going to school, busy project, do not have too much time so, every month goes two hours. Just began employee to give me money, ask I want money ceaselessly later, arrived when half an year is much, my money also was done not have, next I am investigated what to produce, an old person follows final dining room I said a thing, he says " Xiaoliu ah, you open restaurant so, it is deficient forever, your home was done not have fortunately. " do I say why? The girl that he says to receive fund and the large kitchen from the back talk on love, threw the duplicate couplet that dining-room receives silver everyday, need not this money give I? Check so do not come out. The boy that buys food just began to rise in price ceaselessly, in those days beef, the earliest it is 8 money a jin, become 18 fund later to 6 months a jin, he does not return satisfy a craving, just began to say 6 cash are swelled to 8 money, 8 cash are swelled to 10 money, when going up to 18 money, he has an insatiable desire for more money even, how to do? Buy 5 jins to say 10 jins, buy 10 jins to say 20 jins. The person of those a few dining-room is in every day, what the relation is in is good, distribute pen fund, so nobody tells me. Dining-room has a meal drink must drink best wine, vegetable takes best course, I also am absent in the evening, after coming off work at 10 o'clock, everyday all chef, clerk should take in the evening best, so probably 6 months time, that dining-room has a deficit my money smooth.
When I know this thing, I attended a meeting with employee, sent all employee more a monthly wages, the person that lets buy food ahead of schedule sticks annunciate, requirement all suppliers, you offer bean sprouts, bean curd, beef, beer, must come settle accounts, still be over the money of all suppliers entirely, every employee sent a monthly wages, attended a meeting the last time with employee next. I say this is I do poineering work for the first time, once also was my the greatest dream, I feel I am first-rate to you, but what did you do, you are very clear, I also knew now, this is the place that makes me most sad, this place I also won't come back again, I attend a meeting to be met, dining-room leaves you, you love to manage or be not managed, still look for a boss, I no matter, anyhow this dining-room I also won't resell gives others, I also am disinclined resell gives others. Because be in very young when it is very Utopian, feeling to this thing is very painful, very sad, the sort of anguish and sad not be to come from the loss at money, some kind of more disappointment that are pair of human nature. Cherished such mood to go, also had not gone back again.
But I am thinking over, I am in as school undergraduate, why to do poineering work for the first time so miserable? in the past all 3 years of savings compensate, it is not easy also to earn the money that come actually, do not have sunset night, when going to school, also be almost everyday 16 hours go to school, outfit computer, see book, job, learn English. So I am thinking the government that should be me gave an issue, I should learn dot government knowledge. So I looked for an everybody to say to run best Japanese company, I am joined go in, increase oneself effort, boss also very regard highly me, rise job to me ceaselessly, take on from the earliest computer, to the library the canal takes on later, take on to the sale again, pass 3 round of hillock, the boss should rise job to me, await me to say in those days not, I won't stay in this company, . Because although I do poineering work for the first time,fail, but oneself dream never has been lost, and after Japanese company works two years, let me excuse in those days a few employee of dining-room, when I leave dining room, actually I cannot call hate to brother of that a gang, but dissatisfactory, it is so good to you that I think, pay treatment is so good, you so treat me, I feel this is incorrect, I feel they are owing I. But after going to an enterprise to work two years, I feel is my responsibility, not be their responsibility. In that time they are to had not attended a college, of good without the course education, culture quality is general, the company that becomes you does not have very good government mechanism, when the administrative mechanism that perhaps becomes you is out of order, inside the company that is without management and supervisory system almost, meet slowly of a human nature bad come out to play. Await me to think I must want to go out in those days so, that interest is ill-affected, emulative, him drive should do poineering work.
[Liu Jiang east the poineering experience that the classmates that surpass heart business school to below the stage hundreds Oxford shared him one's early years and commercial concept]
Why did I a moment ago spend the story that goes so for long saying first time poineering failure? Although we are business schools, those who teach is management, but the management that the business school with best whole world teachs and your bona fide go running a group, run a company, still can have distinction more or less. Also hope everybody does not treat sth lightly to management so, do not say one's previous experience of my business school, it is best controller certainly, when having, not be opposite certainly.
The company works two years, the money that has a deficit dining-room was returned, return remnant 12 thousand money, I am taking 12 thousand money to go to ZhongGuanCun. The ZhongGuanCun of that time Beijing is very of fire, because I had learned computer process designing, I want to enter IT industry, went to ZhongGuanCun, because ZhongGuanCun has countless youths, zhongGuanCun the person of that time high quality is very much, unlike opens restaurant, everybody has common language. Hired a the cheapest bar so, bought a computer next, return remnant probably 400 money, if this locker stage cannot make money in 3 months, basically the 2nd poineering company may close down again. But not bad, very lucky, why to accomplish? Because I was in ZhongGuanCun to take a many month, discover that time ZhongGuanCun is being cheated almost, fake commodity infestation, serve without what, the boss of every bar grooms oneself clerk, spoken parts in an opera is how to cheat a client, it is to earn more money only. At the same time I discover ZhongGuanCun content of one piece goods is moved between bar move, move a lot of times, I am thinking, such come moving move did not create any value for the society, did not create any value for the industry, what it brings is loss, it is the waste of no point.
So I say that I must be accomplished with others different, the bar that I opened 1998 is ZhongGuanCun the bar that the first plain code marks a price, all goods that sell are goods of quality goods travel entirely, after you came need not argy-bargy, otherwise wants bill to give you, it is same price, do not sell fake, commodities from abnormal channel, assure oneself primary gain with very fair value. Computer of that time China is very few still, but there is a wave at that time, the boss that building of marriage gauze shadow gets inside a lot of counties namely begins to go to ZhongGuanCun buying computer, want to turn old in the past video tape into VCD CD, because was in China 1998,VCD is special fire. I am written down so that once I teach an employer, teach him to use a mouse, teach him to be put on the table to be not taken, spent 4 hours probably. This is real story, although they say to had not touched computer, but had served because of me, the time that is willing to spend is a lot of more than others, others makes one sheet the business is potential 3 minutes, 5 minutes, money was received dismiss as soon as possible, I teach him 34 hours likely in that. Held to the time of half an year probably, all buying of my computer knew " Beijing east multimedia " this brand, bought Beijing east the boss that multimedia computer goes back earned money, the computer that bought others goes back to won't be used, because others sells computer not to groom, and I groomed, after causing half an year so, a lot of people go ZhongGuanCun seeking capital in succession east multimedia. Because that moment is a little bar only, without advertisement, also do not have Baidu, also cannot search. So between one night, zhongGuanCun appears come to 56 Beijing east multimedia, be being returned finally of course is somebody finds me, so my business special fire. 4 lunar hind hired the first employee, later almost every month hires employee, other bar basically won't somebody queues up, my bar is to be in ZhongGuanCun to shop exclusively want to queue up. The time that trades with me of course grows to also matter, because not be to say you bought a thing to hand in money to go, bought a thing to groom over, each teachs, so the business very fire.
Began to hire door face from the back, hired insufficient, two, 3, 4, time of 6 years, I had 12 IT to interlink storefront in China. Await me to hope to make chain in those days, because see a state the success of beautiful, Su Ning, make home appliance chain is very successful, I think IT interlinks nobody to do, this also should succeed. The result arrived to came 2003 SARS. Because do not want to let the SARS on oneself employee infection, I mark the time of these 4 months very clearly, the ham bowel that went to supermarket of people university Ximen buying car of 4 gold cup, convenient cover and mineral water, come back to send all employee, command any employee do not allow to go door inn works. In that time, zhongGuanCun almost all bosses are forcing his employee must go to work, do not go to work with respect to discharge, if you want to keep your job, without giving thought to much risk, insist to go to work, because go to work,still can sell a bit thing more or less. But I put out 12 doors face entirely conversely, requirement employee must not come out in the home, but we have 67 employee to still be in in our office anxious, because I live in the office all the time, chat in the office so when, I begin us 67 branches manager makes food, a day of 3 eat make food, we are anxious also, how to do? The company can sustain 6 months probably, if SARS does not go in 6 months, beijing east face quadratic to close down with respect to meeting. It is 3 months for the first time in cannot gain money, 400 money were done not have, the money that because 400 money are only enough,3 him months have a meal, money earned in 3 months fortunately, spend for the first time so close down. It is 3 years of SARS the 2nd, if SARS does not go in 6 months, our company closed down again, a rich and all compensate that earned 6 years in the past is smooth. We have a manager, up to now everybody is written down not clear who says, because everybody drank wine midday at that time, depressed over, a director says " since we dare not follow a client,meet, why to sell a thing through going on the net? Need not see a client so, the problem that does not have SARS. " it is too good that we say, went receiving an ADSL rapidly, begin to go Sohu, sina below every news, include me inside, type over every day, we are Beijing east of multimedia, what to sell the thing, these things how many money, if want to buy address of your post-office remittance, collect us. The result sent 4 days, a person is done not have, without so foolish person, it is how likely below news see a comment says to want to shop, give post-office remit money, come over Qian Hui next? One day I went later CD Best sent a card, boss of result CD Best, also be father, also be total edition advocate, me this card supported to buy, when buy supports, he made a return, he says " Beijing east I know multimedia, this is ZhongGuanCun 5 years since a company that had never sold fake. " the result has 21 netizens to give us remit money in the week, bought our thing.
Whole SARS went after more than 20 days, also ended, but I want to hold out interesting, true somebody shops on the net, that time we did not trade system, without the store, go up in BBS entirely, if you want to buy,collect money to post-office address please, after be being collected, you must want to follow post tell me money already remit, wh what month a few remit, from which post-office remit, because await a bank to do not have in those days online turn Zhang function, it is from post-office remittance. Tell the family of ourselves the address even next, return a card on BBS, say I collected 380 money to you, what is the address in my home, phone. Next we are copied, go storeroom took money send him. Passed ten days, after post office gets money, farewell card, goods is received, sure. But I feel very interesting, why? Because arrive 2003 the end of the year when I did an analysis, judging an electronic business affairs is retail future certainly. What leave a convention because of 6 years of lines is retail let me know retail very 3 keys of core are nodded, I believe a lot of classmates that are present today know, retail the most important, front user experiences, back end cost and efficiency, my discovery shops on the line need not give a door, can buy a thing. To 2003 when, although there are 89 people to buy our thing only probably on the line, but the cost that cost interlinks inn 12 times than us became low 50% . Because I had learned process designing, I begin to analyse the card of BBS, gather up all cards entirely come down, put inside a database to analyse, with my finite process designing knowledge, the analysis gives guest door to be interested in what.
Such I can am opposite my inventory does a sale to forecast, accomplish essence of life to follow stock, can make number of stock turnover day lower so, the efficiency that lets whole and retail chain is faster. So at that time, we should do electric business with respect to the decision, a small electric business downloaded on the net 2004 free program, without net canal, go up line the server is attacked by the hacker after 3 days, in writing above the webpage " Beijing east net canal is big foolish risk " . Do not have method, run to the computer room, the format is changed, install Windows2003 afresh. On the way that returns a company, the staff calls to me again say " boss, bad. " do I say how? He said to change again, what do I say to change? Say " Beijing east the net is in charge of or big foolish risk " , system just go up the line has done not have a hour, by person breach. We send a card on the net later, ask have hacker superior, get a systematic security. Someone looked later, say we are awaited in those days did not hit SP, did not hit a patch, 2003 when Windows had given SP3, we did not hit even a SP1, that is to say flaw countless. I say this is no good later, safety is the most important, the first salary of my company exceeds that time mine is to hire a net to be in charge of, ensure the information of our user data is safe.
2004 when the electric business business of company annual held 5% sale, 95% it is to come from fall at the line, embellish comes from the net of 90% to leave 12 store at the line, the net profit of 10% is taken only on the line. But that is my poineering first time a big choice, in the end of the year when the meeting that opened employee, 38 brother are called together rise, everybody made a noise one day full, originally I want to persuade everybody to make a line, because natural resources is limited, the line on impossible line falls to had been done at the same time, as a result major fellow says to want to make a line, because the line falls very make money, still can develop ceaselessly. But to finally, I or the inn that insist to want to leave the line are put out completely, that also is first time my group is queasy, originally all brother join 6 years of neither one to leave one's post, but at that time the whole thing ten brother go, why? He feels to do not have a hope, feel the boss is mad. Store of the chain below the line is so good do not do, what line should make? People is to be full of fear to sealed thing instinct, but insist to be done, prove whole Beijing the development east is first-rate.
2007, it is me after the business that make report the 2nd big choice, decide augment category. We make electronic product only before, I say to want to accomplish whole class from a perpendicular terrace that just sells IT, amount, result investor special object, she says " Richard, you look, there is the company of a NewEgg in the United States, in that time NewEgg profit of a year of net 20 million U.S. dollor, sale 1.8 billion U.S. dollor. " she says you go with respect to the NewEgg of make it China, say your market prise can be worth 10 100 million. But if if just make a perpendicular category,I say, so I am a small company forever, I am not willing to stop, so must the category with big expansion, OK in the future make it the company of market prise of 10 billion U.S. dollor. Of course our investor is not believed at all I say I try later, if the number is bad to can stop at any time, I respect you, listen to you, because you are my partner. Last category augment, the number is first-rate, slowly investor agreed. Category augment, was destined Beijing east it is an IT, number perpendicular kind firm of small cable merchant, or super big platform, this is the trend that decides a company differs twice completely, 2007 when the super big platform that we decide that we must make whole class.
To the end of 2007 when, we produce big choice the 3rd times again, build content to flow oneself namely. By 2007, I discover annual of 72% complaining is to come from flow at content, the product that we sell was worth too high, by the risk of theft stealthily substitute one thing for another big also, say I must do content to flow so. The efficiency of content popularity course of study that that time rectifies a China is low, consciousness of tall, service differs cost. Since Chinese express industry, content sheds the company with industry pretty neither one, will tell to me is an opportunity. My deal has a few (principle) , the first, if the industry is very perfect, look not to come out almost this industry still has what problem, beijing east do not touch, because mean,do not have an opportunity almost to you. If you discover an industry is too too random, bad, simply terrible, that is tremendous opportunity, must go in, because your commercial pattern wants to be able to solve a problem only, can gain successful opportunity certainly, this is my thinking idea.
Do content to flow at that time so, investor is not valued again. 2008 when, almost all investor object. Did with them finally to betting, I say this decision-making I am done, if had a deficit in the future money, I take my share to compensate you, if earned later, everybody according to share scale, enjoy the benefit of the company.
Be present today the student of a lot of China, everybody should be in Beijing before coming to England east on had bought a thing, should know Beijing east it how is good that content shedding has, everybody also can be in England on Yamaxun shop, some people also are Prime member of Yamaxun, 199 dollars, after was being bought, next two days of quick delivery. Everybody knows to be in China, beijing east today the wrap up of 90% is order from the client to get money 24 hours in, include Xinjiang, Tibet, the village that includes China can accomplish 24 hours in deliver goods. Our whole nation the order of 57% is to be in 12 hours service, order from you to receive goods to be in 6 hours finish, also include many country, it is big city not only, still have small town, country. Today Beijing east content shedding brings high grade user experience not only, the mainest is to create the whole world cost of retail industry lowest, only the commercial pattern of American Costco can follow Beijing the retail mode photograph east is rivalled. Today Beijing east had managed more than 515 large content to shed a center in chinese mainland, number of our stock turnover day has 34 days only probably. These is in retail industry also was to create (miracle) , if be present the classmate has learned to supply catenary to should know, store of general and traditional retail business, chain probably 150 thousand kinds of SKU, average stock turnover is 30-50 day, chain shopkeeper of China is more poor, have a plenty of in 60-70 day, and we have 34 days only. This is the profit that we build content shedding to bring oneself, user experience, cost and efficiency got, this namely why last year Beijing east content sheds independence, if feeling to stand not only because of us, everybody just wants to do the business of group interior, serve good Beijing east electric business Wu is OK, our hope Beijing east content shedding must become our country to make contribution, did not come to what must become globalization to supply chain infrastructure, cannot serve Yu Jingdong only, should serve at whole society.
Sum up to everybody, I do not know how to succeed forever, I also do not have a law to teach you how to succeed forever. But I can tell everybody the fellow student, if you want to succeed sincerely, need not scared, need not confused, you need to be able to maintain everyday only straight, all the time up, always stop ceaselessly, so your dream can come true after all. Thank everybody!
[Liu Jiang east the classmates that surpass heart business school with Oxford group photo]
Interactive link:
Surpass dean of heart business school: You do poineering work in first hotel can say not very successful, it is what drive is worn you, let you overcome a variety of difficulty on poineering road? We say entrepreneur wants to have the poineering mind of unremitting all the time, what is your poineering motivation?
Liu Jiang east: As a person that do poineering work, entrepreneur, the thing that is interested in for me most is to hope to try to be able to create pattern of some kind of trade, go solving me to consider settlement social problem, this is our commercial logic, e.g. our electric business business, can reduce whole and retail industry the cost of 50% , improve its operation efficiency to 70% above, no matter user experience achieves groove below the line on the line, but this is a commerce only. Will tell to me, do retail, basically can solve what problem in China most, there is to go up in China chiliad causes price difference without the content conductance that solve, jump over prosperous place namely, everybody shops to go to the lavatory cheaper more, jump over poor, more backward, more out-of-the-way place, shopping price is more expensive, and the thing that has bought very hard. Jump over rich area, the produce all round, the farmer sells very easily go in the city, jump over out-of-the-way, poorer area, the remote e.g. Sichuan is very much fine agriculture products, do not sell Beijing, Shanghai at all. Be told so to me go building content to flow, do retail, it is the trade success on convention not just, the mainest is the price that still can eliminate our country chiliad to exist unjust, bring about area development is lopsided, bring about richer place richer, what impoverished difference pulls is bigger and bigger. I am interested in this very much very much,
Still have food safety problem for example, I want to establish pattern of a trade all the time, how to go solving food safety, help these farmers even, for instance Beijing east 4 brands that help deficient up are made already successfully in China, these brands are only around what help deficient up, e.g. us " ran chicken " , " swimming duck " , " fly columbine " , still have " mayor Liu " brand, each classmate that is present today, the chicken that you eat may not exceed 3 meters on foot all one's life, eating duck had never seen the river is what kind of. We are in Europe, I see a French like to eat dove, dove never also goes up to the sky had flown. But Beijing east " ran chicken " , the poverty that we build archives to establish card according to the country door, they are very poor, live in desert brim, remote, we send 100-200 to every poverty door gallinaceous seedling, and Beijing east finance borrows money freely to him, namely these poverty door need not spend money to be able to take 100-200 gallinaceous seedling, ask these are impoverished door do not feed any feed, actually they also do not have money to buy feed to eat to chicken. But he has much land, let chicken look for insect to eat, every wear a pedometer on gallinaceous foot only, this chicken every make a move plan one pace, we every chicken walks along 6-8 month, can take 1 million step probably. When a chicken takes 1 million step, we are counter-purchased, by counter-purchase only, not according to weight. 30-40 can sell only probably on the guard that the farmer raises an earth chicken to take place at ordinary times piece money, but Beijing east it is 120 money are counter-purchased only, sell 159 fund on our platform next, because of Beijing east still have cost, want to establish commercial pattern, cannot have a deficit money, deficient money still is inferior to donating. And my hope company can build below the circumstance of not deficient money to commerce circulates, we are so smooth last year " ran chicken " project, helped in China build archives in great quantities to established calorie of poverty door to come true to take off deficient.
You can discover suddenly found a company, the business that you do is the achievement feeling that can get an individual not just, can get your money, the most important is you discover your business can help countless people. Still having is more important than the money, success that compares you is you can help countless people, feeling of underlying this kind of achievement is to be head and shoulders above money, exceed media to give your recognition and honor, what can let you sleep is more dependable, can make you open-armed become aware the life that gets your all one's life is particularly significant, valuable. This is ceaseless drive I go innovating, go creating a of a lot of new trade pattern very main power source.
Surpass dean of heart business school: Liu of the last few years always had much investment in artificial intelligence respect, included to build a lab in Cambridge, why is the your meeting development to artificial intelligence interested so?
Liu Jiang east: Have two things at present to Beijing east very important, a thing sheds those who be carrier to supply catenary to serve with content namely, this we spent ten years to succeed in China, southeast Asia went two years ago, can go to the United States, Europe next. I can spend the giant content fluid that time make it of 10 years covers the whole world again is, just can be the whole world so supply catenary to provide a service. I consider the 2nd issue those who do is a technology, this pair of Beijing east will tell crucial, our user experience is very good today, deliver goods rate is very rapid, actually if do not have a technology rear prop up, light relies on a person is impracticable, beijing east whole group has exceeded personnel of 20 thousand research and development now, we are annual the research and development of a huge sum invests, what rate does artificial intelligence achieve? We manage in storeroom today millions of planting inside SKU, the SKU of 57% is artificial intelligence management entirely, to this year the end of the year our target is to achieve 94-95% , also purchase with respect to what mean 94-95% , when to purchase, purchase with what price, purchase after coming over, put in what content sheds a center, content shedding still has allocate and transfer between central library, some goods still have slow-moving, even seasonable go back goes, the price that includes a product, after service is managed entirely by artificial intelligence. We today the online customer service of 60% above is artificial intelligence, everybody is not experienced, you think in a customer service that follows us personnel speaks, actually you are to be in speak with a robot, this is us the layout in artificial intelligence respect.
Besides, we still have the position of hardware, last year Beijing east had built the whole world in Shanghai storehouse of devoid person of the first B2C, it is artificial intelligence and robot are being operated entirely inside a giant storeroom. A lot of teachers that I believe to be present today and student union say unmanned storeroom has seen a lot of, full automatic the Europe that change has a lot of, germany has a lot of, but I can tell everybody, you saw in the past all full automatic change storeroom, be To B 100 percent, it is box of a have enough to meet need for the most part or a tray serves as whole sheet. But Beijing east the content that is B2C sheds a center, want from inside a giant storeroom, have millions of planting a chewing gum is chosen inside commodity, a glass, or a mobile phone, or a jotter, arrive greatly even an an air conditioning, freezer, want to use a robot entirely, want to use artificial intelligence to come out its choose, this technology difficulty is very great, but we already make it go up the first times line.
Nobody deserve to send a station the respect, we are in Xi'an already make it the whole world the first nobody deserve to send a station, deserve to send a robot to use capital inside college of Beijing much place the robot deliver goods east. We still have unmanned aircraft technology, be in Europe, United States today, everybody sees a few news, someone of classics regular meeting says unmanned opportunity, actually everybody is checking, but the unmanned aircraft east has realized Beijing now everyday hundreds of unmanned aircraft normalize operation in investment, had been lab product no longer, have everyday however hundreds of are being done. What does the technique of these robots and all artificial intelligence work? Because I hope to want the user us to experience the promotion that achieves perfection again, I hope the cost us is reduced once more, I hope the retail cost us, integrated expense ratio falls 7% less than, content sheds cost to fall to 3% less than. If accomplish this, so Beijing east the cost that retail trade Wu will create lowest of global retail industry, highest operation efficiency.
Should have technical ability more or less actually like these ceaselessly make it, make it what profit is there? It is to help a society reduce many cost, reduce social waste, increase the profit of our brand business. Everybody knows China has giant manufacturing industry, the boss is very painstaking, the worker is very hard also, everybody works desperately everyday, the result does not have profit, because the socialization content of our China spreads cost,very important is too tall, gobble up the profit of many hypostatic economy, manufacturing industry entirely. And I build this to cover a system, the hope can help these hypostatic production companies, help them reduce content to spread cost, promotion profit. Last year
social merchandise total volume of retail sales is 36 trillion, and the socialization content of our country sheds cost to hold GDP specific value 14.6% , england has 6-7% only probably, japan has 5% only, beijing east future is culminating the target is to should be accomplished 3% . If can be accomplished,everybody thinks 3% , the trade that also means help China promotes 30 thousand much net benefit, after having so huge net gain, the enterprise is about talent, can ask you, meet ceaselessly raises, common people is rich, consumer has more ability to consume better product, our shopkeeper, the economy of whole country and commerce are in to the loop. This is the reason with our investment very main technology.
Surpass dean of heart business school: The operation east includes capital retail, content shedding and finance 3 board piece, you also invested a large number of capital to FinTech domain, whether introduce capital east how does the development in Internet finance side consider?
Liu Jiang east: Yes, everybody knows to be in China, internet finance is very at present hot, countless people are being done, beijing east why should do Internet banking? Actually our interior discussed more than one year, what value can we create after all? Are we compared with bank photograph what advantage can you have? Because we are retail platform,discover finally, we have giant content fluid to fasten, we have data, have judgement to the lifecycle of each product again, it can make money, consumer happy event does not like, we have these data. So we became company of science and technology of a finance, cooperate with the bank actually rear, capital still comes from at the bank, but we accomplish experience of product, service, user acme. We borrow money is to press day to receive interest, everybody knows to go to a bank borrowing money, you want land impawn, house property impawn, lend 3 months, but the fund that you borrow is not being used everyday in 3 months, the loan of 3 months used the possibility 10 days only, additionally two months bend over to was not used on Zhang, as a result you pay a bank interest even, but Beijing east different, you give money of a day with a day, will return him tomorrow tomorrow, the Zhou Wu that Zhou Yi borrows is returned come back, you are OK still set, the safe operation capital that Xiang Jingdong asks to assure Zhang to go up e.g. 1 million, you exceed 1 million, we are automatic subtract, you need not pay interest, less than 1 million, borrow money automatically to you, assure to there is the operation fund of enough security on your Zhang. Solved the problem with bad loan of past medium and small businesses so. This is a technology actually, with brand-new commercial pattern, do a few content that differ with the bank. These products can be worth how many money, can earn how many money, the bank does not know, it does not have these data, doing not have this content fluid is. Flowed to our loan entirely so many in small production company, in the hand that still has a farmer, this solved the pain spot that we go, also be to be able to be this industry, create enormous value for a lot of medium and small businesses.
Surpass dean of heart business school: There are a few classmates to want to ask Liu Zong is same here a problem: How are you to achieve the balance between career, life and family?
Liu Jiang east: The firm uses government, the home uses love. Be told so to me, I do not think it is conflict, contradictory, it is completely different. Will tell to a person, can let you feel the life is the happiest all one's life, no more than gains a success on your career namely, the family is very satisfactory also.
Surpass dean of heart business school: What are you to the definition of first-class staff? The stuff of which kinds of type does your individual like most?
Liu Jiang east: Viewpoint of value, in Beijing east have a word, viewpoint of value is more fundamental than ability, what is viewpoint of value? It is you pair of yourself, right the other, acknowledge to this world, this pair of Beijing east will tell is the most important, we are annual complete member 360 degrees of assessment, system of viewpoint of value of our carrying capacity is staff branch a few kinds, have steel, have gold, have iron, still have ferruginous capital east viewpoint of value is 3 -- do only the first, the client is succeed with correct path first. If the viewpoint of value of employee does not accord with these 3 word, we instantly him " be bungled " , our interior calls the sledge since brandish to be bungled ferruginous. This is in Beijing east cry " ferruginous " , it is you outstanding achievement is very good, your viewpoint of value is far from right, it is ferruginous. We value 3 ability most, the first ability is ego study ability, especially controller, very terrible without ego study ability. The 2nd is your passion, will tell to me, I identify what humanness lives all one's life to have intense emotion best, your opposite is had deep love for alive, you look forward to to will be full of tomorrow, so you just have the power with constant in a steady stream, you won't feel tired, you are not willing to stop to come down. The last it is your humanness sincere letter, very Nice, must be the person that compares Nice, we do not like the sort of bad person.
Surpass dean of heart business school: Do you feel the place with different what the poineering company of the characteristic of a few poineering companies of Chinese and abroad has?
Liu Jiang east: Really a lot of differ, chinese market is huge, we have countless setting, have countless customer, any product, you want to be able to satisfy a group only, even if be the group of 1% , can satisfy a Chinese 1% namely 1000 much, be equivalent to the population of a Xiaoguo in Europe. So huge market, the chance is very much. Do poineering work in China, what you should think how to run is faster, firmer. at 2 o'clock, it is the market below so big case, you can be at ease bold go innovating ceaselessly, want your good product, good service only, even if be 1% , also have on the consumer of ten million is bought, this is an opportunity. The 3rd, how do you accomplish the service that has had already, fall cost even very low.
Surpass dean of heart business school: Beijing east what advantage and inferior position is photograph comparing having with the competitor?
Liu Jiang east: Everybody is particular, it is special, a company as much such. The thing sold on the net 2003 when, I still do not know Yamaxun, do when us " amount to that day " , build content to flow oneself when us, and the storehouse matchs unifinication, yamaxun was not done in that time. So Beijing east from daystart, we just are embracing very simple business concept or the belief of a commerce, want to have a problem only namely, if I can find the way that solves a problem, I can gain a success. So we are ten years since ceaseless innovate in countless local abundantly, ability shows itself in Chinese market quite. 2004 Beijing east when doing electric business formally, we are very late, we are later than main competitor 7 years, we did electric business 2004 when, the family had taken the investment of 1 billion U.S. dollor 2001, and we have 38 brother only at that time, without what money. We should make a distinctive capital all the time east, so ability can show itself between competition, accomplish us today's market position.
Surpass dean of heart business school: You were mentioned before " Boundaryless Retail " , whether ask you to explain in detail?
Liu Jiang east: Yes, we put forward this last year, we cry " without the bound retail " , we think future is retail 3 core element, the first is a person, the person is consumer, everybody knows now is Europe, United States not just, especially China, consumer is change very fast, more and more individuation, more and more severe to the requirement of character, so consumer is changing. The 2nd is goods, goods is changing, in the past because our Chinese does not have money, everybody buys a table to buy a sofa, want to be able to use redemptive home only, do not care about quality, also do not pay attention to a brand, but now is not, want to have quality now, want to have a brand, have a design even, put in the home to still resemble an artwork, he is so right brand, design, quality, character, function, each respects ask to changing quickly. The 3rd is setting, this is the biggest change, do electric business before us 10 years, business comes from 100 percent almost at PC, make PC period, mobile period is entered after a few years, today Beijing east the sale of 85% comes from carry at mobile phone and Pad shift. But everybody thinks again, the setting that future shops, the Beijing 5 years ago east carried a concept to cry " NSNG " , no Smart No Goods, if a commodity does not carry intelligence, it is commodity with respect to what cannot say, namely all commodity future is intelligence change, 100 percent, everythings on earth all intelligence. In intelligent times, the shopping likelihood of people is in PC, go up possibly in the mobile phone, go up possibly in IPad, the likelihood shops on intelligent television. Our Beijing east still have intelligent freezer, the intelligent freezer of the research and development we are two years ago, a lot of youths of Chinese are bought far the parents in native place, buy an intelligence refrigerator, they know freezer inside everyday parents has what thing, still can install one key, when milk is insufficient, beijing east send milk automatically to him, when the egg is done not have quickly, beijing east send an egg automatically to him, you need not manage. Still can tell you freezer in which commodity, which food giving birth to delicacy had expired, the kind that carries artificial intelligence goes identifying ceaselessly. So freezer can be a kind of shopping interface. Everybody also knows intelligent sound box can become shopping interface, even car, everybody sits in machine of the expert in the car to shop today, but prospective car can become certainly drive automatically entirely, the issue that you take the likelihood inside the car to work exclusively is recreation, shop. Convenience inn, business exceeds below the line, City Mall, have state of various course of study, so future shops setting by tens of thousands.
But so a kind of change, everybody wants to be told to brand business is a nightmare, if you make a brand, you should face 10 thousand different shopping setting, how do you manage your inventory, how to manage your client with CRM, how to fix a price, how to offer honor the agreement service. These are told to the brand can become very complex, beijing east " without the bound retail " core spoken parts in an opera is the technology that uses us, our content fluid is, go making do not have a bound for brand business retail, it is an an one make an inventory of stock on hand, price, quality entirely, can satisfy by tens of thousands all sorts of setting, still have customer the shopping demand that nowhere is absent. We have a word, hope one day consumer looks up to be able to see Beijing in the future east, for instance our Beijing east had opened a lot of capital now in China east convenience inn, we still have 7Fresh, still have the state of course of study below various line, so we hope everybody wants to look up to be able to see Beijing only east an inn. Lower his head to be able to see Beijing certainly east, your mobile phone has capital east APP.
Surpass dean of heart business school: The last problem, if you can be returned once upon a time, with what still attending a college oneself speak, are you right at that time what do oneself say?
Liu Jiang east: I graduated 1996, be in that year, our business school also was built, if I can the word of Go Back Young, I should go to school 1996.
