If your company has this atmosphere, that leaves go bankrupt not far

If business operator fails to cash oneself acceptance, those who fail to should be used up is compulsory, although earned a lot of money, also be without a meaning. They must realize, an enterprise, if beg a result to be no problem only, this company cannot be maintained for a long time go down.

So, operator of a business, what spirit preparation and habit should have? Pay attention to master principle of what kind of action and put into practice, does ability score a success?

Parent company fast sells group president to hold CEO Mr Liu Jingzheng concurrently to be made newly in his " operator nurturance takes notes " in, detailed illuminate above problem.

Want to undertake an innovation, operator must undertake carrying out. The first pace wants namely " embrace the cause that supports Gao Yuan " .

The high far end that undertakes innovatory place needing in the organization is to point to " can not imagine with common sense " target.

For example, when the turnover that sells in fast still has 8 billion yen to control only, we already establish " overtake GAP, become world first dress to make retail group " target. When this target raising on the conference that is in abroad when me, the person all round is in snicker. Because the target is exorbitant, everybody doesn't have everybody so feel I am to speak out seriously.

Although at present this target still does not have implementation, but I wanted to put forward this one target seriously to do it hard ceaselessly because of us just about, just had before countless innovations, just make fast is sold today.

Everybody discovers the history that reviews fast to sell not hard, the period of bold leap needs in the company, fast is sold always is to be self-ordained sale to achieve at that time 3 ～ the long-term goal of 5 times.

In sale it is 10 billion yen when, we made the target of 30 billion yen; When sale reachs 30 billion yen, we made the target of 100 billion yen; In sale it is 100 billion yen when, we made the target of 300 billion yen; When sale reachs 300 billion yen, our target is 1 trillion yen. Current, our target is sale reachs 5 trillion yen.

Such doing what sense is there? That makes namely we from " continuance has a way " liberate in the fetters and handcuffs of this thinking formulary come out.

For example, when sale it is 100 billion yen when, if we are made the target is at that time only of sale 1.1 times or 1.2 times, the originality when wanting to realize sale of such target simply continuance to be 100 billion yen and act can.

But, in that way originality and act are afraid other company is conceivable also, do get. Come so, be immersed in similar competition with respect to meeting and other company, will bring about a risk finally to increase, increase even sale even to 1.1 times, the target of 1.2 times also comes true hard.

If we raise eye demarcate to 3 times for sale, namely 300 billion yen, can you appear what result? Very apparent, we must change thinking way. For instance, that meeting lets us realize, if our brand has a small number of people to know only, is not the word with complete hep Japanese, we will not achieve this goal.

From this we still can think of further: "No matter we are in,outskirts opens how many store of no help. So we must be in Japan the foremost edge of dress popularity -- Tokyo lodges for the night formerly such local make a great coup. So we must be in Japan the foremost edge of dress popularity -- Tokyo lodges for the night formerly such local make a great coup..

The likelihood still can let us think of: "The light inside inn displays importer to taste is no good, because that is other company,also can accomplish " " we must found oneself brand, all commodity must be the product of own company, and, because Japanese client pays attention to the quality of commodity very much, our commodity still must reach the high level that can make all Japan client satisfactory " " the manufacturing level of the cooperative factory that this asks we are in China must reach world top level.

This one target, if dictate to the factory make known to lower levels that is in China from Japanese cadre by our employee only,be impossible to come true. Still must invite the person that had worked in Japanese fiber industry and has excellent technology to regard as ' technical adviser ' visit on-the-spot guidance. Fast is sold must build real partner concern with cooperative factory of China, each other closes suitably, devote oneself to a technology jointly rise " .

After the target of establish Gao Yuan, these idea nature of above can be aroused.

It is the thing that us the place in brain represents next Fu Zhu is carried out. Search feasible method, till ceaseless effort is successful. Can generate an innovation in this one process, and such innovation can create a constituency again, help us achieve the tall far goal that us establish.

The achievement of these innovations makes the secret of the enterprise, and, these recipe will be applied to the sale of other goods again.

Innovatory achievement is producing effect ceaselessly so, principle of this one innovation applies to any branches, any jobs.

As operator, a book that makes I am affected is by Harold Ji Ning of · Sydney · writes " professional handler takes notes " . In the book, he reviewed himself to serve as the successful experience of operator, he writes so: "Begin from terminus. Because want your set only terminal, ' should do what business to score a success ' become be clear at a glance. ' should do what business to score a success ' become be clear at a glance..

Really, manage the target that should serve as terminus from set above all to begin, what should because such ability make you clear,oneself do after all. The target is decided higher, the thing that does to achieve a goal also has innovatory sex more.

Establish high far end to just be like innovatory mother with the imposing manner of burn one's boats, its are creation client as a result.

Cloggy company grows, the oldest enemy of development is " common sense " .

Be in an an an industry, company, career for a long time when us in when, imperceptible ground can regard existing condition as " common sense " . Such word, we are met set of ground of assume sth as a matter of course gives a few conventions, maintain for instance:

"Shake bead cloth with soft nap should be taken by mountain-climbing and outdoors take manufacturer production. "Shake bead cloth with soft nap should be taken by mountain-climbing and outdoors take manufacturer production..

"This kind of commodity should be in HEATTECH sale of sporting goods shop. "This kind of commodity should be in HEATTECH sale of sporting goods shop..

"BRATOP (inside buy overspreads a cup of underwear) this kind of commodity is underwear " etc, and the result that such wanting squelched namely oneself latent capacity.

But, are these conventions by who will decide? Whether set must do in that way cannot?

Do not have such regulation, these him companies that just are each industry or each industry maintain, or to differentiate vivosphere and go to the lavatory according to oneself the conventions of lay off.

Of this kind of conventions differentiate, did not consider a client.

Those look from the client's angle and the nonsense, issue that brings inconvenience to the client, in the industry, the person in the company or it is to be engaged in the person of some career calling it however " common sense " .

The kill that such doing is, a lot of very important to the client things we fail to accomplish however.

My constant says: "The industry was in the past, the client is future, pay close attention to a competitor not overly, and should spread out for the center with the client whole-heartedly manage. And should spread out for the center with the client whole-heartedly manage..

The convention of the industry has been the thing of the past, the industry that follows a rule does not have future, the company that is client consider heart and soul just can have future.

Accordingly, so called to those " common sense " , we must hold distrustful manner in the arms to be examined afresh, for instance " in light of the angle from the client, such doing correct? " " in light of the angle from the client, blame such cannot? " wait.

In addition, when us the station feels disadvantageous on customer position or was to arise " if have this kind of merchandise good " when idea, ask us when the client " is there such product? " when, be about to think over: "We whether because of constrained the common sense at the company, and fail to accomplish the place that considers a client to want truly? And fail to accomplish the place that considers a client to want truly??

Below this kind of circumstance, if only with " I am sorry " or " our inn does not have this kind of commodity " will be answered curtly, this enterprise has future impossibly.

Operator wants to score a success, very important is to should be had " quality awareness " .

The job that should pursue to oneself has quality awareness, be opposite namely " commodity quality " " service quality " and " all quality that output end " wait to want to establish high level, this ability is to manage.

The standard of quality is with " whether to benefit a customer truly " will limit. I hope we organize the standard of all jobs in the mechanism to be made according to this, hope everybody can standard of quality of unremitting ground pursuit, do not compromise absolutely.

Why should we pay attention to the standard of quality? Because,this is " the client is very captious " .

We try conversion thinks, can understand immediately, once the client takes some type thing in one's hand, after experiencing, had oneself level, from now on, they will undertake measuring to commodity with this one standard. And, gradually client will be satisfied at having a level no longer, and go seeking higher level. After hoping acquisition level gets satisfaction, can seek higher than its level again.

Such one pace land raise the client's level.

For example, the commodity quality of 100 yuan of inn of Japanese is first-rate now, some commodity can let a person suspect even: "Can 100 yen buy such thing get? " if which company with " the thing of 100 yen, this quality is good " the standard will manage, then it is sure to go bankrupt.

Be in current this times, if do not have right high level, be washed out likely at any time.

We say to want to establish high level, but this standard is not " the standard that facilitates oneself come true " , ask everybody to be not misunderstood certainly.

We must measure our job with can making consider the level of repletion meaning truly. This level has become higher and higher now, accordingly, we must go after the quality with top whole world ceaselessly, measure its the level that we work as us.

Is our shop the neatest on the world?

Is the shopping environment of our shop the most comfortable on the world?

Is the service of our shop the world go up best?

Is our commodity additional value has most on the world?

Is our factory capable to produce goods of first-rate of whole world quality?

Whether is our administrative system the most advanced on the world?

We must be the high level of self-ordained such, compromise none the ground is indefatigable pursuit. Till we reach the height of other company too far behind to catch up with.

The get victory in wanting to competing, we must embrace this kind of idea, improve management quality this one height.

Such high level is not can come true easily. A lot of companies often cannot reach this level at first, and with " failure " end.

I think even if is such, the effort that gives for it also is worthiness.

Thoms John Watson often teachs IBM author so his employee: "Pursuit is perfect, even if confronts failure, because succeed with what harvest for the target faultily,it may not be a bad idea passes. Because succeed with what harvest for the target faultily,it may not be a bad idea passes..

If be a target with 50 minutes, telesis is very easy. But in that way target can not bring a client to think ideal outcome, what sense to although come true,have again?

Instead is inferior to be self-ordained a high level, because even if cannot reach this height of a pursuit immediately, but, compare with low level photograph, go after high level to be able to make us produce a high quality goods more. And, in the course that challenges high level, we can be harvested somewhat certainly, also can acquire a lot of things at the same time.

Want to be able to be done so only, so, through can scoring a success ceaselessly certainly hard. Accordingly, we allow such failure.

In the final analysis, if a company always is satisfied at low level, then it leaves go bankrupt not far also.

If a company can reach the high level that the client recognizes truly, so it will gain absolutely advantage.

Alleged and very preponderance, it is the common sense in showing the standard that some company establishs has made client heart, to obtaining the product of the other company of this standard, the client is bought innocently at all.

For example, the Dishinile of industry of establishment of the cereal song company of Internet industry, apple company of mobile technology trade, You Le gained this kind of absolutely advantage field.

Index, we should launch a challenge to this kind of innovation ceaselessly.

The client is very captious, the client is willing to spend money on invariable commodity without which, in the shop of formalization. In addition, as a result of competitive existence, each company is contended for think up all sorts of means to attract a customer.

The society is changing with striking career progress, the demand of people as much ten thousand changes in the twinkling of an eye. Means of if client, competition, society is dormant and changeless, so pursuit is stabilized or the license goes, but in that way world is nonexistent.

Feasibility condition is, only operator can be not defeated by these change, be these metabolic changeover business chance then and clever manage, we just are not sent be abandoned by the client, otherwise the company also will escape hard the destiny of die out.

Do not know management person, often dare spicily bold the firm that accepts a challenge " do not face up to reality " , come from this meaning say, actually pursuit stabilizes ability more " do not face up to reality " .

"Do not want to high company park dangerous situation ground " idea, instead " high company park more likely dangerous situation ground " . What operator can not realize gain namely to be mixed in instantly is the biggest change and exist.

Want to fulfil this obligation, must not Wei risk ground goes challenging the thing that should challenge, in must devote into among them when, be about to be participated in bold and decisively.

If operator does not have such psychological preparation, create a constituency impossibly, also cannot let a company put subsist.

1. does not have a risk, do not have profit

"Do not have profit without the risk, the risk always is accompanying profit. " the management law that this is iron.

Generally speaking, there cannot is what thing on the world is " we are only conceivable " , but, can the person that his idea cogent Fu Zhu carries out is very few however, hope because of most person avoid risk.

But, if change an angle to look, to operator this is an opportunity however.

Others has not started work go doing mean, we can control this completely to manage, hold the dominant position that precedes absolutely in the market, and still need not worry the meeting because of someone else intervene and fry batter in a thin layer is thin the profit that generates from this.

Conversely, not stick one's chin out, we master these advantages impossibly also.

2. otherwise is awe-stricken risk, should assess a risk more

"Otherwise is awe-stricken risk " , do not be equal absolutely at " incorrect risk undertakes appraise is measured " .

Alleged appraise measures a risk, want sober, serious ground to think namely " so where is if doing, the risk? " and " does the risk have how old? " wait.

Fast is sold 1998 actor garment library lodges for the night formerly store start business during, sell the goods that our company produce completely with respect to the decision.

The risk that the commodity institute that sells our company completely to produce accompanies is, should stop a sale to be able to bear or endure the merchandise of entrance sports brand such as gram, Adidasi. That is to say, the company will face the risk that loses business share of this part goods, and these commodity are in the actor garment library at that time is quite welcome. But, if continue to sell these goods, our profit range can be restricted.

And, send in the hand of whole world everybody for truly will high grade dress, we must the palm accuses commodity to arrive from production all link of the sale, found oneself brand. But, if we continue to sell the goods that other company produces, cannot found forever the brand of ourselves.

This is the risk that sells place of our company commodity not completely to accompany.

When considering to whether should sell the goods that our company produce completely, put these two kinds of risks on balance to measure, this ability is risk estimate is measured.

If use " at the moment interest " in light of this measure, the product that sells our company not completely still is better, because of us certainly will should be abandoned originally the commodity with quite good sales volume.

But, if use " long-term interests " in light of this measure, can see different view again. If new move gained a success, we will see a lot of people are wearing the dress of brand of library of our actor garment, move back and forth all over the world the ave is off-street, and all profit will belong to ourselves.

Those cause the risk that the company closes down likely, the risk that cannot make the company reaps profit greatly is should of avoid. Besides, whether this stick one's chin out depends on completely stick one's chin out and not stick one's chin out the which view that can bring us to hope to see.

Fast is sold chose take a risk in those day, chose to sell our company goods completely namely this one new move. Now, the scene that we hope to see in those days has appeared gradually in us at the moment.

Once 3. chooses venture, cannot quit

Once choose take a risk, cannot quit, must till indefatigable effort obtains positive result.

Of course, once we choose take a risk, the mistake that should make least of all is, "Risking a risk to have new trial, abandoned the increase before, as a result new trial quits however, without if really and eventually " .

Come so, it is short-term profit not only, to have new trial devoted cost and the profit that did not come will make a plan.

Accordingly, once decide stick one's chin out, must the thing that will do hammer and tongs undertakes after all, precipitant, until obtain positive result, this is the path of very important management.

Once decide to do something to accomplish the company of the bottom hammer and tongs,the company with successful 4. is.

Before obtaining positive result, perhaps meeting experience fails for many times. Nevertheless, undertake new trial does the thing that we ever had not experienced namely, do at the beginning bad also be very normal.

To operator, the most important is do not lower his head to the setback, not crestfallen because of 9 failure. Once abandon, once our effort quits, we will penniless.

The operator of 05 successes, have ask oneself to answer oneself ability

The market changes ceaselessly, change never-ending. If do not pass ask oneself to answer oneself,will meditate ceaselessly, the company is met very quickly by social place abandon.

The market and the business that alleged ask oneself answers oneself even if does around past place, thing that will want to do quiz to oneself, ask oneself for instance " really such? " " am I done very well really? " wait for a problem, undertake reflection seriously with respect to these problems.

This kind of ask oneself can make from answering means we discover a lot of problems, for instance, what don't the thing that he does now and past photograph are compared and have substantially breakthrough, just be turn in place circle just; Oneself saw a side of the thing only; Oneself are too constrained at minor details, it is more important to do not have a time and energy flower to be in however on more essential problem...

If fail to discover these problems, the heart that is us likely was held by complacent psychology. With " oneself are done very well " the thing is needed in light of such psychology, won't discover any problems.

To operator, most those who abstain from is to hold " oneself are done very well " such psychology.

Why do I want so advise in earnest will the ground say these with everybody? Because have a lot of people apparently although be installed very modestly, but the heart always thinks he is done very well however. This kind of person not only our company has, exist generally also socially.

"The target that the company makes is very tall. Because this can be accomplished 80% had been very right result. And I had been achieved 90% . So I calculate do perfectly.

If an operator produced afore-mentioned opinion, or it is to think " I had surpassed self-ordained level, from the point of my circumstance I had been done very well " , so manage can take downhill path very quickly, will end in order to fail eventually.

The hang that ask oneself answers oneself is " the footing that stands in the client, will examine oneself with the most captious eye " .

If you are,work in shop, with respect to the shop that should examine oneself everyday with this kind of eye; Except shop, the employee of other department should stand in the client's footing to examine his company, branch and service to wait with the most captious eye as much.

Not only such, whether does the form that we still must answer oneself with ask oneself accord with the world's current level to undertake examining to his job, this is to obtain the condition with successful indispensable place.

Operator must be the person that can obtain positive result in the process that answers change, accordingly, if lacked this each to ask the process that answers oneself, operator scores a success impossibly absolutely.

The pace that wants to catch up with the society advances forever, our oneself must grow ceaselessly. For this, unremitting geoscience be used to is very important.

Everybody should have made two important psychology preparation when study: One is " the somebody outside the person, universal one day " , another is " there is what thing on this world is never had happened " .

Above all we should be had " no matter producing a respect to still be in market respect, our management won't lose the company with truly preeminent whole world " this one consciousness.

Taking this kind of consciousness everyday, undertake such reflection: "Have more active than us better method? " " whether can we obtain some kind of enlightenment to leap in order to make present job is obtained sexual success? " " whether can we obtain some kind of enlightenment to leap in order to make present job is obtained sexual success??

And, it is insufficient that light thinks, the certain person that the thing that should know we want to do still has other company certainly is being done, accordingly we should chat with those people, perhaps read the book that they write, go actually looking, go experiencing, this is very important.

In addition, to operator, truly significant study is to use acquired knowledge and information, "Combinative oneself circumstance undertakes reflection " , and want " be brave in to try " . If be not done this at 2 o'clock, study lost a sense.

Want study sth in order to apply it, with respect to the thing that must turn acquired knowledge into oneself truly.

When some people read a book, just give out " still have such idea so! " " this idea is good also! " after waiting for deep feeling, close the book, this kind reads kind cannot be taken. We should undertake reading with the means that speaks with the book, often can raise such a few questions to oneself for example:

"The content that keeps here, how can if be,I consider? How can if be,I consider??

"Which kinds of circumstance does our company accord with? "Which kinds of circumstance does our company accord with??

"How the company can be done in us? " etc.

This kind of method is applied to not only read, still apply to attend a lecture, listen to others speech, look around wait for all circumstances.

In addition, after in union oneself circumstance undertakes reflection to the content in the book, do not forget summary general idea pays Zhu Shi carry out, this is crucial.

After practice ends, still must use rigid standard to undertake evaluating as a result to the practice of ourselves, examining his is to be done very well, still did not do good.

If think oneself were not done good, should dug reason pays Zhu Shi carry out again, relapse so till practice can have been done till oneself. To practice home, this is exclusive and accurate study method.

3. increases oneself capacity, get truly valuable information

Operator wants to score gain, important should learn to rise ceaselessly namely " information quality " . News is brought by the person, how does the society exchange information to become very important with truly remarkable person with ability so. On this world, mastering in all trades and professions truly valuable the true phenom of information is not much, can be counted on one's fingers of it may be said.

For example, truly outstanding racing bike stylist all over the world not much. Same, producing technology, MD, information system or it is the respect such as human affairs management, ability also does not consider truly outstanding person much. But have such person only, just possess the information of foremost edge truly.

Accordingly, while we are working, must think how to just can find this kind of talented person as soon as possible seriously.

And the most important is we must be in charge to oneself ceaselessly at ordinary times, increase the capacity of oneself. Because have only such, when we face this kind of talented person, ability will be capable to have a conversation with them.

The information content that if he is offerred,gives opposite party is too little, have the conversation on real significance impossibly. The talk that whether crackajack operator is willing to take out valuable time and us to undertake materiality as to this one problem, clearly, if sit,be opposite him the person that we are a be just empty verbiage, so, still had better not put to this have an illusion.

Accordingly, to can provide enough information to the other side, to constructive opinion can offer when the other side enquires us, we are learning more at ordinary times, accumulate more.

That is to say, of oneself ability rising is we are gotten truly valuable the requirement of information.

07 epilogue

Above place tells although be some of the mainest issue, but very important however.

If can hold to 5 years, you are certain benefit bandit is shallow. In those days, when the crackajack operator that faces this world to go up when you, you can have undertaken the talk of materiality with him.