Civilian it is a day in order to feed, this is Chinese extend ancient unchangeable commercial law.
Regard senior observation as the home, TMT (science and technology, media, communication) besides the domain, quick pass the time in a leisurely way is tasted also is the domain of a commerce that I pay close attention to very much, because they were represented,the most large-scale requirement is mixed cannot the market of mix into water is passed on.
Regard China as the provision with broad infant the mainest group, the quality problem of homebred milk powder is Chinese mom all the time the does not go shadow of the brandish on the head. This also brought about a Chinese to be in directly milk powder of scare buying of global each district, those who be is to make sure the child drinks on one to be at ease merely grandma.
But the sea cleans out milk powder more complex on content shedding and supply of goods, suckle source safety, channel to wait for very difficult monitoring normally, and the GB in be not being accorded with mostly is accurate, may not suits Chinese darling constitution.
So, more the line of business of native land milk that knows Chinese child, does real nowadays product quality lie after all what phase?
Recently, the summit of 2018 international quality that holds in American new York is met on, happy treasure of gentleman of brand of Chinese milk industry is obtained by international authority business praise quality evaluates constituent B.I.D(Business Initiative Directions) to issue " international quality management is outstanding with innovation diamond award " .
The character actual strength that Jun Lebao shows this on international arena, let long-term since be immersed in " trustful crisis " Chinese consumer, saw the hope that industry of native land milk revitalizes in the round, it is the issue with a symbolic significance and case very large value absolutely.
We might as well today take the opportunity to gather up greatly, homebred milk industry should finish an industry to defeat bureau and consumptive end to agree with heavy model, must do pair of where a few things?
[take award to arrive be irresolute when firmness is needed, why is Jun Lebao so outstanding? ]
The award with domestic and international nowadays large minor volume very much, have greatly " random flower gradually desire glamorous look " posture, but contain Troy and consequence to have each actually different.
So, what Jun Lebao obtains this " international quality management is outstanding with innovation diamond award " , after all value geometry?
I understood technically, award selection organization -- B.I.D (Business Initiative Directions) , held water 1975, be internationally authoritative evaluation orgnaization, and be regarded as global business circles generally by the quality prize that it awards " Oscar " or " nobel prize " , what award those is in technically Wu of kimono of product of company of bear the palm of science and technology of leader force, craft is affirmative.
This the peak can be chosen, it is last a period of time more of 6 months rigorous make an on-the-spot investigation, from 93 countries and area large and medium-sized choose undertakes in the enterprise, in the light of " quality is controlled " " commercial reputation " and " overall quality manages (TQM100) " wait for 12 domains to undertake assessment to the enterprise. Jun Lebao serves as exclusive enterprise of a China, can be examined through the Yan Ke of global expert and obtain this special honour, different is not easy.
Actually, will tell to Jun Lebao, what is obtaining what international organizes to approbate already new issue.
Quality of alive group provision judges congress of ancient bronze mirror to go up, milk powder of infant of gentleman happy treasure passed BRC A+ of standard of food safety whole world top class attestation, behead wins a gold prize, become the brand of homebred milk powder that sells in Hong Kong, Macao for first.
In addition, jun Lebao ever still obtained PDMA(product research and development and administrative institute) those who issue " enterprise of outstanding 2016 innovation is special award " with alliance of international food science and technology (IUFoST) issues " large award of innovation of global food industry " . Still belong to in this Chinese enterprise after reforming and opening first.
All the time since, jun Lebao is on quality and brand, those who got an international market is extensive approbate.
Combine a variety of honor before this, I think this is planted " meet quality award win a prize surely " phenomenal backside, jun Lebao is right the practice of value of dairy produce core, be worth to pay close attention to more.
[with " character " for criterion, redefine product: Jun Lebao leads industry value regression]
Review China to suckle the development history of course of study, since 3 get together cyanogen amine incident this one tremendous " slippery iron Lu " later, appeared the social phenomenon that force of product public letter and character hang badly.
Occupy relevant section and guild detect the report says, chinese milkings (include milk powder) quality is not as poor as foreign brand, better even, but consumer is believed far from however.
The quality problem that milkings industry once appeared overdrew the accredit of consumer lets whole industry lose public letter power, brought consequence is via having market change and customer Yan Ke examines erode.
Specific go up to certain brand, how should do? I think, spend the innovation, sale Duan Funeng that spends investment to be his again through weighing only, rebuild trustful mechanism. Only oneself stand firmly, ability is not had below the big environment with whole queasy industry adverse toward.
To suckling course of study for this special domain, the safety that suckle a source means everything basically. And the premise of enterprise safeguard quality, master each port of industrial catenary in him hand namely, pass efficient and benign conformity and heavy potential energy to accumulate, train a technique + resource + the trade barrier of channel.
Product quality is direct the Jun Lebao that as top-ranking as international character conforms, carry initiate in production two industries pattern:
It is take the lead in rolling out mode of entire industry catenary in the whole world, namely grazing is cultivated, production of unifinication of catenary of entire industry of treatment of milk cow breed aquatics, production manages mode. This assured, from the grandma the source buys a product to consumer place, all segment are entire by the enterprise own palm is accused.
2 it is initiate " 4 world-class " mode, the food safety of the supplier with the plant that includes the grass with advanced world-class, world-class to precede, top-ranking world-class and world-class runs a system, with manufacturing level of Yan Ke, realize the comprehensive butt joint of as top as the whole world level, ensure production gives the high quality powdered milk of world-class.
The trustful fort of consumer once by breach, establish the meritorious service that is by no means a very short time again, this is a long-term project. How can just cast off this prolonged " trustful crisis " , let product quality and market approbate restore value to join afresh, this is a difficult problem that will several years perplex brand of Chinese milk industry.
The settle way that Jun Lebao gives out is, solid exercise to benefit the internal organs, spend innovation again, store water pisciculture, trade credit with time, seek a breakthrough with character, make homebred milkings " international character " industry surveyor's pole. Must say, this is the important brushstroke that China breeds brand of course of study returns to course to go up in value.
[consumption upgrades wet: The golden age that Jun Lebao presents as leading role to enter China to breed course of study revives]
From go up somehow for, the agitation of milk powder of overseas scare buying, also be in China consumption upgrades potential energy below upsurge erupts.
Really, compete in dairy produce beyond the mark and intense, card of home made product fails to reflect a clear advantage, consumer to be able to choose level again tall, anticipate and bear below the condition that ability obtains, consumptive ability can tilt to also be with respect to inadequacy to foreign brand milk powder blamed.
But going too far as bad as not going far enough of all things everythings on earth, when we talk about consumption to upgrade, be equal its simply generally feel at seeking brand excessive price and safety it seems that, forgot milk powder serves as the original intention of a kind of food however.
Channel and brand are the additional cost of the product only, probably quality, service, whole safeguard technological process, just be real milkings market " hard nucleus " competition ability, just be consumption upgrade " lining " .
With respect to happy with gentleman treasure, accumulate in long quality system under, consumer won't to beg set one's mind at and choose foreign brand painstakingly. Once build,the good impression of the market is spent, it is the most important to become sale to erupt prop up.
Data shows, 2017, income of annual of Jun Lebao milk powder breaks through 2.5 billion yuan, grow 108% compared to the same period. Sale of milk powder of happy treasure of 1-5 month gentleman is compared this year on year the corresponding period turns over above one time, continue to hold a title in dimensions brand growth champion. According to statistic, the consumer that chooses milk powder of Jun Lebao's infant everyday has exceeded 1.3 million, from 2017 second half of the year demands exceeds supply all the time.
This kind of outstanding market behaves backside, of map is character strategy of Jun Lebao: Spend research and development again, pursue long-term value, hope with stability high quality the credit that trades customer is changed, let consumer and brand establish trustful feeling and attributive move.
And these, also be the culminating truth that consumption upgrades.
Tell true, chinese consumer is a group that has ethical feelings and feeling of native land self-identity most. Want an enterprise to give enough esteem and effort only, the market can be passed on exceed anticipate expect and support.
It is fetch with character, make whole industry chain comprehensive and developmental, just be the final battle that China breeds industry gains next consumption to upgrade probably.
[last word]
It is painful that transition upgrades break abandon from, chinese milk industry is faced even external much Xiang Ga is attacked. On one hand, traditional product gets used to consumer demand no longer, it is difficult to cause expensive stock, sale, on the other hand, abroad buy on sb's behalf arisen, consumer is right in the demand of high-end product is bigger and bigger, mentally stuck mistrustful label for homebred milk industry again.
Below the environment of such hardships and dangers, change trend is unlikely, but change oneself can be accomplished. Want Jun Lebao to carry the strategy that is core with character only, each link that makes quality perforative produce, the distance obtains the key line of enterprise of milkings of world-class surveyor's pole, differ a paragraph of sprint to run only.
Crown hero, famous observation home, china 10 big from media (see each big authoritative a list of names posted up is odd) . Chair and participate in IPO 4 times, traditional business " Internet + " transition coach. Daily article of a deepness, release at engine of small letter, small gain, search, guest of rich of each big door, science and technology waits for platform of nearly 30 mainstreams, cover multitude of business of core of 4 million China, science and technology. Wait for world-class media contributor for financial times, Forbes, the viewpoint is reprinted extensively to cite by media, influence is great, detail but Baidu.
