" acme product " Zhou Hong Dai is written in the letter publishs a group (two years June edition)
How does innovation do poineering work to move toward a success? This problem is equal to greatly, the person that does innovation do poineering work how to make " explode article " (acme product) ?
Explode article, cannot understand for " short smooth fast " the product that scores a success, brand. Explode article, ought to be good those who use, outstanding product, can hold the pain spot of the user, taste photograph comparing to have clear advantage with contest, cause virus type transmission and answered success thereby. This that is to say, make " explode article " , cannot be to thinking a sword to go solely slant sharp edge, and ought to return to product standard, be enmeshed with craftsman spirit among them, thick accumulate thin hair.
360 groups author holds Dai of presiding apparitor Zhou Hong concurrently to be in " intelligent creed: The new modes of life and relation to their environment of prospective commerce and society " had spoken of in one book, want to make good intelligent hardware product, must stay Yu Gang needs, pain spot, high frequency. These 3 keywords to the product beyond intelligent hardware, also be applicable. And of Zhou Hong Dai make newly " acme product " more gave elucidate to this clearly.
Make " explode article " , want to have craftsman mind already, also must learn to stand in at the same time " Xiaobai " think on footing. "Xiaobai " the average user that the user does not understand a product to be in feature of industry, technology namely, the product of these users uses the try out experience that experience and is not elite of expert, technology, deciding the market prospect of the product. Zhou Hong Dai emphasizes repeatedly in recent years, product manager wants with " Xiaobai " the thinking of the user and product of experience manner burnish, this is not the function of sacrificial product and technical level, want to ensure manager of entrepreneur, product has the heart that be the same as manage however, know the use setting of the user, understand user pain spot, have deep arrangement finally to the human demand of the user think. Actually, no matter be our country, still be the market such as the United States, Japan, Europe, the technical innovation of extensive Internet domain, product innovates, fail to score a success for the most part, because manager of the entrepreneur of technical one's previous experience, product cannot understand,the mainest reason is " Xiaobai " the demand of the user, however ground of first impressions are strongest thinks " better " " more advanced " how should the product is like why, always try to go education, example guides consumer, the result is abandoned by user, market and capital place.
" acme product " the content of this book is not complex, the content of whole book around move how to make welcome acme product and spread out, the emersion that a lot of viewpoints are pair of existing common sense, promotion and explain again. Nevertheless, this book develops to promoting pair of health that achieve economy, the person that avoid innovation to do poineering work is immersed in the technical fanaticism that breaks away from the market, how-to product manager returns to the standard that makes good product, still have inspire and direct import.
