Dalebu is in " instead flimsy " in write: "Meal course of study becomes the world to go up most coriaceous industry, because every cafeteria is flimsy,just is, minutely cafeteria closes go bankrupt. Minutely cafeteria closes go bankrupt..
On one hand, meal course of study with the extremely vast market scope, low category option that enters doorsill and diversification, make the choice of the countless person that do poineering work; On the other hand, meal course of study because of iteration of demand of its complex industry chain, ruleless, let many practitioner fold halberd heavy sand.
A few days ago, the building below Mr Wang has a meal, discovery will be affixed at the door a dining-room of ability practice last year in August " make over " label, and next door it a nearby dining-room, same cold and cheerless also is inside inn, it is on the weekend obviously, the person that has a meal to inn is very few however. Still one gets dining-room newly to be being decorated... and the dining-room on this small market also does not exceed 10 in all, open dissatisfaction of course of study one year to close with respect to carelessly for the most part among them, a meal person that catchs makes a round trip on this street replace. Many people plaint: The meal nowadays is bad really to do!
Basis " Chinese meal reports 2018 " show, meal door inn grows every year with exceeding the rate of 20% . But meal industry grows quickly to fall into disuse quickly also, 2017, eliminate 2.85 million dining room in all. In addition, comment on according to beautiful group release " side of supply of 2017 China meal develops a report " data shows, the mean life that already closed dining room is 508 days.
No matter be in,urban street still is mixed bazaar shop, always all sorts of dining-room close close stop stop as a lantern with paper cut figures of men, escape even famous meal brand hard also adversity, and this, it is the epitome of 4 trillion meal market of Chinese only.
Why did these dining-room die?
Comb those dining-room that drop carefully, discover deadly reason has certain regularity, overall cent is the following kinds:
1, follow suit blindly, mistake beforehand appraise market and oneself ability
Chasing after wind is any having business is sensitive the nature of the person that do poineering work. Once chaffy dish of stool of platelet of the popularity on Zhengzhou market, for a short while ave lane is platelet stool; Nearly two years new tea drink accepts capital favour, now everywhere new tea drink...
But chase after wind most abstain from blind, do you understand this this category, mode truly? Is there the experience that supplies catenary or operation? Always want to follow blast tuyere to collect petty gain, oneself did not do sufficient basic skill to join the player of the bureau, final metropolis is answered by utilitarian market with the bang. Learn to won't be passed through " like a rising wind and scudding clouds " the phenomenon goes seeing essence, others today's " bovine city " , it is you tomorrow " Xiong Fu " , when arriving, cry to have not enough time.
In industry of 100 condition meal, a kind of any products have very driving competitor on market, if the analysis of the market research with detailed course and oneself product is done not have before planning set up shop, sha of so major metropolis feather and return! Accordingly, there must be true market before doing meal beforehand appraise and oneself judge! The boiler of wet Shan beef that heats up before two years greatly for instance, only a year short hind, media exposes to the sun piece, shanghai the put up the shutters of deficit of inn of chaffy dish of wet Shan beef of 40% .
2, without enough operation ability
The net red inn that looks at others is discharging cue every day, envy is completely in the heart. In Internet extensive development arrives of each domains today, can any person make his net red shop? The answer is negative for certain!
Do net red inn to need to have experience of extensive media natural resources, rich door store operation, have persistence to the product grind only spirit, know a few efficient sale methods even at the same time! On the base that has in these conditions only, just the opportunity makes successful net red shop, also quit only otherwise!
Besides net red inn, the still has a lot of star dining room that die, numerous plan dining hall. For instance before period of time, small area of Meng Fei closes 3 store repeatedly; Still have Han Han " very glad to encounter you " , " roll blessing and his friends " wait.
Open restaurant, if be simple only " coronal name " , " play a bank note " , appear very easily operation and administrative flaw. Because IP, sale solves the backside that wins a customer successfully, cannot enclothe what complexity of meal substance operation brings to be out of line problem. In the industry of a tall mortality, dining-room optional location, personnel administration, supply the link such as catenary, products plan, often compare sale more the life and death that decides a dining-room.
The meal industry nowadays is very professional, right the capacity demand of the person that do poineering work is very high. As the person that an eligible meal does poineering work, must want to understand: Guest group, dining-room optional location, meal is decorated, hind hutch, antechamber, activity and sale are waited a moment...
3, cut down of the ride instead of walk when the product does not follow to go up, ageing and dead
Saying to do meal previously is a conservative profession, because once consumer people not be very tall to the requirement of the product, material benefit is good! But the promotion as consumption level, consumer people bigger and bigger also to the demand that meal consumes, demand is higher and higher also!
The management train of thought of the person that the times of gregarious network changed eat battalion, but battalion of a lot of eat person often not with when all is entered, do not know to be like the be fond of of light this year person, also do not know nowadays is popular, it is to accept incapacity more to the new new thing of foreign meal industry.
The sort of adherence " authentic " , do not follow to go up the change that consumes demand, lack the brand of innovation consciousness, final can as original customer group age and die, can be washed out by market place after all. Resemble leopard, famous before degree so tall, place footfall, also can fall in place only finally.
One can be done truly make strong meal brand greatly, it is certainly with when all enters. Innovation is the innovation of the product not just, include even: The innovation of dining-room style, innovation of sale shift, innovation that serves a concept waits a respect a moment.
4, high tension line of safety of food of lay a finger on, be washed out compulsively by the market
Last year up to now, one basket small I hope truly Shanghai much store produces neologism of client bromatoxism, biscuit not to have Xi Maoye inn to be patted to live rat steamed stuffed bun of inn of door of Shanghai of creeping on biscuit, Gui Manlong basket maggot showing work...
Food safety is a high tension line, no matter who be, touch die namely.
Brand of a batch of famous meal brings an issue because of feeding " in action " , serious person, direct experience brand is annihilative blow. Even if is to inspect feed the sea floor that how is like a life to scoop up, last year in August also because " mice door " incident is immersed in for a time " life-and-death " condition.
Always of high tension line of safety of food of lay a finger on, cafeteria basically is not had one can fluky. Safe hidden trouble is not to rely on a few to nod what can prevent, however project of a system. Every flow in dining-room, link cannot lax. The most important be, the investment that operator wants a food safety field regards as the most important cast surely, say like place of a boss, "Do not give a problem to feel the value that is less than investment, once give problem flower,how many money did not have an opportunity to make up for. Once give problem flower,how many money did not have an opportunity to make up for..
So, how can dining-room just avoid the destiny that is washed out by the market?
1, take food safety seriously
Food safety is the mainest demand forever, safe problem is great majority takes a settle or live in a strange place, compare watchful issue. Recently, a lot of meal inn, because of food safety problem. Be shut to rectify and reform. Vitrification, of open mode hind hutch mode, get of more user love, the client can see intuitionisticly, wholesome circumstance, feeding capable person is clean, neat, from user demand, solve an user scruple.
2, hold product taste
On the premise that assures food health, safety ability talks about taste. No matter meal grows what kind of time, cannot leave taste. Want to hold good taste only. Also be the main measure that holds a customer. Invite a customer, after having a meal, remember, like to go up. Mention next time so when where having a meal, ability is met likely and the person beside says, the meal that I eat over last, taste is very good. Take the person beside actively, also will eat. Such very good formation mutual transmission. And taste is good, also can very good reservation turns round guest.
3, take service experience seriously
Taste besides what had had of course, still be no good. Have good service even. Let the Shu Xin that the client eats, clean and clean. Again good taste, environmental service does not follow to go up, also can affect appetite. An eligible cafeteria often is dedicated at detail, the angle that always stands in the client sees a problem, ability accomplishs servive routine. Meal service looks be like very simple, the science inside is very actually big, cong Yingbin, bring, order dishes next odd serving, see a visitor out to be worn in test the primary quality that serves personnel. Accomplish detail only, ability leaves the impression with good the next to the client.
4, with when all is entered, innovate ceaselessly
Any the characteristic that meal does not have oneself is very put subsist for a long time hard, but innovation must build the acceptance in the user to spend, is not to rely on his blindly beg compulsively new, the masses is cognitive to the understanding of meal the level decides everything, so all meal innovation is to build on public understanding, accept over. Never had innovated first.
Set up shop is not to copy, it is the market that wants him analysis, suffer according to oneself next numerous agile custom-built innovation characteristic. In the light of different market we need different innovation program. From meal primary product sets out, undertake for core with the product the product innovates.
Meal itself no more than is flavour, environment, service, the value is basic content. Want amid only actually one in the center achieving perfection is innovation. The sea floor that for instance the mankind cannot prevent is scooped up even if accomplished the service acme, spruce Changjiang Delta accomplishs the environment namely acme. Additional, besides oneself product, also can introduce other product, include meal periphery product.
