Competition ground of Russia world cup highlights the form of brand of a lot of China, let domestic fan be in open-eyed while also sigh with emotion in succession just like arrived " in super- " competition ground. Opposite at element of full field China appear, in the sponsor of this world cup a lot of less however international is famous brand. The viewpoint considers as FIFA to have an insatiable desire for corrupt scandal exposure to bring about international brand to avoid doing anything that may arouse suspicion in recent years, also the analysis points to run a country Russia confronts Euramerican company " stand in line " , the intermediary outside having more says the enterprise reduced China to receive Pan Xia... no matter the outside how of brand of look upon China gather together leave the country, will look substantially, this is the each takes what he needs between they and FIFA, give no cause for more criticism.
From the point of global limits, although Chinese football team does not have predestined relationship world cup time and again, but Chinese fan says going up is a world cup absolutely " true love pink " .
Miss the country of world cup ticket likewise in other, fan people can keep away from painstakingly even " world cup " this topic that makes a person sad, but the enthusiastic sentiment that Chinese fan can show pair of the cent that gives a kind not to have national boundaries, footballs that do not have racial prejudice always however. After all, can whole world of spot view and emulate is top-ranking football star gallops the charm of green mattress field, enough lets everybody forget -- in the country on grand occasion of sports of this whole world the awkwardness of sufficient long-term vacancy.
Arrive from 2010 2018, the Chinese fan amount that goes to a world cup to hold ground spot to watch game is added force is striking. 2010, chinese fan bought 3300 pieces of entrance ticket; 2014, broke up one times achieve 7400 pieces more; This year, direct growth goes to 40000 pieces (this has not calculated on the ticket of about 3500 pieces of false balls that company of Russia ANJI MSK hawks domestic fan) . Then, cup entrance ticket buys Chinese before whole world of successful ascend body 10 macrocosm this year country.
Besides " world cup of Russia of rush to the rescue of 100 thousand crayfish " beyond, fan people the world cup mascot that holding in the arms in the hand, air conditioning that blowing, taken elevator, watched LED displays screen, have the figure that China makes. Include red field plaza nearby the double deck studio that side of gas of Chinese CCTV Naha leaks, also make the group photo the Holy land of Chinese fan.
Besides these Chinese elements, the Chinese fan of the spot can is opposite more probably the billboard of a large number of China brands side green mattress field is impressive, arise spontaneously even a kind of intense nation sense of pride. About this, domestic media already had a lot of story, do not do give uncecessary details here.
Watch game, understand knew note to also consult a few outside the report of intermediary. Very interesting is, foreign science and technology and commerce kind media is right recently world cup competition ground also pour into many attention, especially so numerous to appearing China brand pays close attention to very much, still spoke many facts one wishes to hide even.
The mystery of FIFA sponsor
According to the data of Zenith, world cup add up to reaped fee of 2.4 billion commitment 2018, among them Chinese enterprise contributed 835 million dollar, 400 million dollar of American, russia 64 million dollar.
That is to say 1/3 what Chinese enterprise offers. In addition, according to the report of the intermediary outside much home, in this second FIFA (international sufficient couplet) in 19 assistance chairs of work off, chinese enterprise took 7 place. Is the fact such truly? Know the government-owned net that knew note to browse FIFA, found first-hand material. List of sponsor of 2018 world cups, refer to next graphs:
Will look from the amount, the sponsor that government-owned net announces is 17, have 7 China brand among them. Nevertheless, look carefully left of next horn " Living Footbal/FIFA " and right of next horn " FIFA.come " , understand know note to be cheated a bit a little.
"FIFA.com " understandable, it is the official website of FIFA, so " Living Football/FIFA " what be? At present FIFA government was opposite " Living Football " make specific explanation, the subject that knows international sufficient couplet had rolled out an all fan to participate in on network platform only is " We Live Football " if problem, I wish this is the program of theme of a culture only, is not the advertisement carrier with new what.
So, remove two brands of FIFA oneself, the assistance brand that remain is 15 only, that is to say Chinese brand held an in part almost in sponsorring a brand.
Another bit more interesting, but leaving before gathering up, we need first popular science the patronage system of FIFA.
The patronage system of FIFA assigns a grade, it is respectively:
One class: International sufficient combination makes associate, outside dividing a world cup, the promotion of all and large match that the sponsor still can participate in international sufficient couplet to hold (10 thousand amount to) ;
2 class: Sponsor of world cup government, the relevant promotion that the sponsor is confined to world cup and federation cup (sea letter, Meng Niu, Vivo) ;
3 class: Area supports trade, the regional promotion that the sponsor is confined to a world cup (card of the Supreme Being, LUCI, elegant enlighten) .
Although FIFA not the commitment amount that the government shows various partner, but from its collaboration just can understand, the commitment fee of one class sponsor is 180 million dollar about, 2 class are about 68 million arrive between 100 million dollar, 3 class are 20 million dollar about.
Notable is, FIFA sponsorred a system to undertake reform to its last year, before this " area supports trade " hold a country to open to the world cup only, change is the whole world now 5 earths area enjoys 4 assistance quota of people each. Specific frame pursues as follows:
Can see from inside the graph, quota of people of one class sponsor is 6-8, 2 level are same; And 3 class can have 20 sponsors at most, among them Europe, central america, South America, Africa and middle east, Asia has 4 quota of people respectively. So, if remove two brands related to FIFA, sponsor of the 3rd class one column is contracted basically by Chinese enterprise, can saying is special hyperbole. See the 3rd class have what brand incidentally. He Yadi of men's clothing of card of the Supreme Being is dynamoelectric everybody has heard of car most propbably, what brand is LUCI? Knowing note to understand according to understanding is an intelligence company, material information still asks readers him Baidu goes.
Do not have harm without contrast, we still need to look of course 2014 the sponsor list of FIFA, refer to next graphs:
Contrast was mixed 2014 list of world cup sponsor can discover 2018, after world cup of previous term or session ends, chief of a tribe of couplet of Suo Ni, A is mainland of airline, Germany, strong unripe, fine fact is much the road all runs early or late after waiting for brand and FIFA collaboration to expire, renew the contract no longer. From the point of sponsor amount, difference of amount of one class sponsor is not big, basic full seat; But 2 class sponsor differred 3, 3 class differ 3. Nevertheless, the key came, will look from amount, the assistance income of FIFA was 1.6 billion dollar 2014, rejected to renew the contract in much home sponsor 2018 and below the circumstance that sponsor amount acute decreases, the assistance income of FIFA reached 2.4 billion dollar unexpectedly. Is Chinese enterprise much richer?
So, discover a problem? Probably this ability is the account that FIFA chose reform to support a system last year. Understand know note to be able to plaint only, the force of capital is breathtaking. So, why can international sufficient couplet encounter such awkwardness? Why can Where is make vigorous efforts to turn the situation?
The advance on of the predicament China enterprise of FIFA
About FIFA painful the account that loses many sponsor, actually the intermediary outside much home all has an analysis, basically can look from two respects.
It is the reason of FIFA itself above all. 2015, the FIFA that stuns the world has an insatiable desire for corrupt ugly exposure, several international sufficient couplet is advanced the official is arrested, include Bulate of chairman of organizing committee of international sufficient couplet among them. After this this incident ferments ceaselessly, FIFA also becomes arrant accordingly, this makes brand of a lot of international afraid continue to sponsor the brand image that FIFA can have him damage.
Next, it is the account that holds the ground. The keyword is " Russia " , " Russia " , " Russia " (important name says 3 times) . What you sponsor is a world cup not just, still have the economy that sponsors a country, probably the Euramerican business with those United States and Australian extensive professional work can decisive " stand in line " , specific him details the head fills.
Be based on above reason, much home international is famous trademark prediction of a person's luck in a given year, this lets FIFA almost loss the income of several dollars. Nevertheless, the reform of FIFA also sees effect quite, the fill a vacancy of enterprise of a lot of China assured the income of FIFA not only, return Rangjizan to aided income to rise fully 50% . So, is Chinese enterprise a person really foolish is money much? Not be probably such.
Come round to look with respect to eye, most China brand still dedicated at home market, nevertheless a lot of industries precede the company has changed the look to broad overseas market. Of clearly is, resemble a world cup such world top class match is Chinese brand mixes the superexcellent way with a familiar face before global consumer.
When FIFA presiding business affairs is in charge of Philippe Le Floc'h to be in those who accept The Associated Press to interview, express, "China has the population with most whole world, it is a huge economic system. A few preeminent China companies long to reveal his before global consumer, the world cup is to them again appropriate the alternative that does not pass. We provided a best platform for them, show their competition ability and their product in order to popularize. Show their competition ability and their product in order to popularize..
Of course, a lot of foreigners see most propbably these new Chinese characters are water of a mist certainly. Next graphs can show an issue:
Can see, from 2018 world cups the brand acknowledge of nomination sponsor is spent in light of, 10 thousand after amount to and cheating an ox to lean quite. Nevertheless, chinese brand wants door going abroad, want to experience such process necessarily. Be in next in the match, global number audience will still be brushed by Chinese brand screen. We say groovy it may not be a bad idea, proud, still want to walk out of the courage that go to nod assist for ethical brand.
[last word]
FIFA faces awkward situation, chinese enterprise is received eagerly dish, most propbably can draw on a few fleer certainly. Nevertheless, if Chinese brand understands what he is doing, and the purpose was achieved, as to other, masses eating melon is in charge of? Finally, open-armed hope is new the renown moral integrity that leading group of a FIFA has defended him, after all still can more Chinese brands will appear on world cup competition ground henceforth.
