bad really also do not feel distressed
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Although home appliance manufacturer wants to develop high-end market energetically all the time, but look now, most move of consumer still is low product.
Drop when the price of 32 inches of TV when defeating 1000 yuan, the market an exclaim; Drop when price of 55 inches of TV when defeating 2000 yuan, the market an in an uproar; When Aokesi this year 618 during air conditioning sales volume is jumped house the first, when limelight has built case strength, the market a be left speechless with wonder or fear.
This is the glamour of low! Although home appliance enterprise wants to be changed somewhat all the time, want to use value war, will drive industrial transition with technical research and development, but look now, the process is too difficult. Once the enterprise takes rhythm through low, so contest is tasted catch up with only, this kind of passive situation did not get alleviating effectively all the time.
Once somebody takes rhythm, other company is met scramble for sth
Low can survive all the time and get the market is approbated continuously, have a reason.
One of, nervous supply chain concern gets alleviating.
Be in two days of in the past, no matter be the catenary of liquid crystal industry of TV domain, still be Bai Dianyuan material, suffer more rise in price and appear of upriver foundation material into this general bullish circumstance. Although some enterprises choose to accuse to reduce cost through in-house canal, realize terminal product as far as possible not to depreciate thereby, but a year in the past, go against without home appliance manufacturer almost situation depreciate.
Look now, this kind of tight situation is getting alleviating. The price of liquid crystal face plate has dropped continuously very long, and the kinetic energy that the raw material of freezer, washing machine and air conditioning also did not rise continuously. This gives terminal manufacturer broken-winded chance, the low that so many home appliance products appeared nearly one year to come, this lets many consumer cannot refuse.
Secondly, acting work skill is more and more perfect.
Social division of labor is more apparent, can use up most substantially depress product makes cost. Industrial form a complete set is not perfect before, face plate arrives overall, intermediate much link is short of break, but differred completely now, have what be in charge of technically making, have special responsible sale, have what be in charge of content shedding technically even. There are a lot of recessive profits before, but had been broken now.
Say objectively, as the development of acting labour, the cost that home appliance makes can be reduced further, this is industrial catenary level reduce, to consumer, enjoying this low also is the demand that gets used to a times.
On the other hand, say from consumer angle, low has so big appeal, also have a reason.
Above all, to them, buying home appliance product is contented and simple life demand as before, buying TV for instance is to look, buying washing machine is to wash the dress, bao of the meal that buy electricity is to cook, a lot of designs are in a lot of functions in using a process actually, they do not pay close attention to, actualer use state of mind lets them would rather buy the product of simple function, and the product that exceeds low simplified namely function, reduced a design to savour, and this kind of fixed position is accorded with apparently quite the demand of scale consumer.
Next, the active conduct propaganda of the enterprise provides temptation extremely. Although Chinese enterprise begins to seek profit, but still they go after market dimensions above all, be in so a few important sales promotion node, regular meeting has an enterprise to stand, with the nerve of low dare market. For instance Le Shigang begins for impulse, used low to exceed low even the sale shift with free hardware; And millet for share of market of race to control, also call a hardware profit not to exceed 5% , return the catchword that returns consumer redundantly. These seeing be like is company sale shift, but to consumer, it is very close act however, have temptation to a lot of consumer so, overpowering.
A lot of consumer are overpowering low
Finally, most crucial reason is, before the quality of home appliance product has been inferior to greatly now. Even if is to buy high-end product, because get intelligence compositive the effect that change, the quality of many products is not stabilized likewise, need is additional buy delay use what protect service ability to ensure a product normally. Below this kind of circumstance, many consumer begin repulsion even sales resistance is taller the product of the price. With their word, buy the cheapest product, bad do not repair threw directly buy afresh. From the point of the reader amount that communicates with the author, hold the consumer amount of this kind of viewpoint is not little. Go weak as the whole of product quality so, low product will more and more suffer bestow favor on.
Say with its the manufacturer depreciates actively drove consumption, be inferior to is consumption becomes more and more advisable. Because the trend is changed to fall in home appliance intelligence, height is compositive change bring " change only do not repair " let a lot of consumer feel quality has comparatived not to rely on chart, the big environment that this kind of phenomenon runs rampant in information issues can ceaseless enlarge, changed consumer to buy the concept of home appliance thoroughly thereby, become the product that buys opposite petty gain directly from the concept that asks to buy product relying on chart with all possible means before.
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