Recently, the cosmetic that king of gold of Qingdao of everybody happy combination opens specializes in inn " beautiful praise beautiful Hi Beauty " do business formally external, already opened a 3 doors store in all in benefit city, Shenzhen. Happy according to everybody extend a program, shared 5 doors inn to be able to be in June start business of Hua Na division, after this will be extended stage by stage to the whole nation.
Everybody is happy once was Chinese civilian battalion the person above average of retail industry, spread out the front to compete with the supermarket tycoon Wo Erma at that time even. 2012, take a sudden turn and become worse rapidly of everybody happy gain, deficit 89.61 million yuan, net profit glides compared to the same period 152.90% , drop into lair at this point. 2014-2015, everybody is happy closed 31 doors store at a heat, amount of put up the shutters occupies the 1/4 that its registered office counts. Cost to the old store of 40% at the same time gigantic endowment undertake adjustment.
Everybody is happy had been in deficit condition 4 years continuously, although everybody is happy,try to change this kind of current situation all the time, also undertake to retail trade transition upgrades, but the effect is unidentified all the time show. This everybody is happy together Qingdao gold king opens cosmetic to specialize in inn, also be the condition that wants to improve everybody happy deficit on certain level.
Everybody is happy together Qingdao gold king opens the United States praise beautiful cosmetic specializes in inn, have definite advantage. On one hand, everybody happy supermarket can feel beautiful praise the support that the United States provides property field, the help is beautiful praise the United States' faster laid door inn. There is 125 doors store below everybody happy line, these door inn can feel beautiful praise the United States provides ground, chummage cost will be a bit lower. And the person discharge of everybody happy supermarket also can be the United States on certain level praise the United States brings more clients.
On the other hand, the cosmetic industry of Qingdao gold king grows in recent years rapid, own the distribute of 200 many brands, dealership, at the same time resource of the channel below the line on more perfect line is reached supply catenary system. Its are in the channel of cosmetic domain and resource, for everybody Le Ta exhibits cosmetic to specialized in inn to provide support.
But everybody is happy open cosmetic to specialize in inn to also facing enormous competition. The tycoon that serves as an industry bends official family name to own 2483 doors store in the whole nation, still other cosmetic specialize in inn for example 10 thousand peace, 100 million Sha, the deep ploughing in the market that they had specialized in inn in cosmetic is old, held fair market share. Beautiful praise the United States wants to be in this the Red Sea market of race to control, have difficulty very much for certain.
Suffer the effect that electric business, sea is cleaned out and buys on sb's behalf, the cosmetic chain below the line specializes in inn to also facing a variety of dilemma. Data shows, choose of increasing person selected buys cosmetic through electric business medium of communication. It is in order to submit official family name exemple, qu Chen 2016 - the sale 2017 is in all the time drop, although opened more door store 2017, but of sale rise scope is very little still.
Layout cosmetic specializes in inn to be able to bring how many result for outstanding achievement of everybody happy promotion, the result is sealed still. But the market leaves everybody happy time already not much, if everybody is happy,cannot turn round this kind of declining tendency all the time, may be fallen into disuse to go out finally bureau.
