Say gold of Chinese brand, China advocate the business affairs development that supported current Russia world cup, of course not without the truth. Brand of the China in 15 various sponsors held total of 7 banquet: Among them 10 thousand amount to for one class sponsor; Letter of Meng Niu, sea, Vivo is 2 class sponsor; Elegant enlighten, science and technology of card of the Supreme Being, VR is 3 class sponsor. Look according to me, the assistance act of these Chinese brands got result solidly. Below we what we pass through the surface is lively, will analyse the way to do sth inside.
Letter of this bit of arrogant to cheating, sea, VIVO, elegant enlighten 4 mature brands are crucial, they perhaps do not count on world cup sale what to can bring again, basically be for plunder the opportunity of world cup sale to mark brand. Meng Niu does not want to leave Yi Li the opportunity, sea letter does not want to leave TCL to perhaps achieve dimension the opportunity, VIVO does not want to leave the opportunity China for, elegant enlighten do not want to leave Emma the opportunity. World cup sale is the firewall that these brands build, make oneself set fire only, must not adversary lights a lamp.
If not be a world cup, how many person can arrive alertly new dress of rise card of the Supreme Being and VR science and technology? Tall light of such old scene implementation appears on have the aid of, also be wonderful, can finish abecedarian brand at least famous spend make. Change as to the market of the brand now, if maintain after the world cup,output continuously, still have very large possibility.
World cup sale, be output business volition and brand volition is strong and enunciative, can transmit a lot of positive delicate signalFor instance 10 thousand amount to, it not only it is an one class sponsor of world cup, still will be after this the one class sponsor of 3 world cups. About before amounting to this, 10 thousand have a lot of and adverse rumor, the 10 thousand this action that amount to are equal to tell a whole world with real operation: The 10 thousand future that amount to still but period! We not only sure, return limits of can alive bound to have more action.
Mei Xi gives western unconscious ox advertisement, "A confused batch " , although be played bad, problem of it doesn't matter, the sale like the how good text book that inserts Liu Ban involuntarily is this? Does normal circumstance need ability of much ad budget to achieve so big transmission penetration? Elegant enlighten electric car estimation also can be stolen happy, "More electric motor-car of high end " it is this sit thoroughly solid, otherwise your Emma how to go up?
Anyhow, sponsor the Chinese brand of current world cup, earn big hair, because this completed respective strategic tentative plan, this ability is among them way to do sth. Were you understood?
