Leng Guansan weighs the door: Byre hill false wine is flush, false conduct propaganda! Is profit of

Introduction

From " hind can not have period " to " brave the wind and waves " , writer Han Han was obtained likewise in filmdom not the public praise of common and booking office, this also caused the film with already affirmatory to its people " ternary door " infinite daydream.

Although Han Han expresses already " ternary door " will show 2018, but show time without what cut truly at present. Nevertheless, everybody visits an official need not disappointed, in commercial domain, byre hill and its parent company arrange Xin agriculture to performing another act " ternary door " .

"I may drink false wine " , be in recent years a catchword on the network, a person shows means and when disparate at ordinary times behavior, be made fun of to call by someone else " the wine that drink a holiday " . Netizens plaint directly " false wine kills a person " , if not be false wine,drink much won't make such issue.

In fact, netizen play says " the wine that drink a holiday " in the appears in us life of true true be sure to, but more terrible is, people drank false wine to still may not know oneself, because current and deep-set " false wine " the brand of disturbance, honest too receive " the ground is angry " .

"Authentic a strong spirit usu. made from sorghum, pure Beijing flavour " , byre hill a strong spirit usu. made from sorghum serves as Beijing " wine calling card " , love so greatly that the accredit of common people mixes. Compare Maotai, the high-end liquor brand such as 5 grain fluid, price of civilian of byre hill a strong spirit usu. made from sorghum, relaxed mouthfeel appears more ground connection is angry.

The brew history of byre hill but trace arrives between Qing Chaonian, be apart from the history that already had more than 800 years today. When wine of brew division evaporate, go the first boiler " wine head " , abandon the 3rd boiler " wine remaining part " , "Break off both ends takes a middle " , take the expensive wine of the 2nd boiler only, because this calls a strong spirit usu. made from sorghum.

Extensive masses base is had in north. However, as " Beijing wine does not decline " delegate, byre hill a strong spirit usu. made from sorghum is the closest however disturbance is ceaseless.

Sign up for a report according to Beijing business, the near future, guangxi fed medical inspect to reap a batch of fortune the byre hill false wine from Beijing. Send the means of check discovery through sampling, the hill of byre of 42 degrees of 500ml that sells in Beijing chophouse old wine liquor (common says " Bai Niu 2 " ) in the 40% wine that it is a holiday. And these false wine originate mostly Beijing large quantities of each hair markets.

So tall false wine is led, although drew social all circles to be opposite the bitterly attack of false wine maker, but worth while and thoughtful is, the backside with false flush wine, those who reflect is a lot of flaw that the government preventing bogus of byre hill a strong spirit usu. made from sorghum works.

In the 4 wine that become a holiday " the door that prevent bogus "

Well-known, peking Man common says " Bai Niu 2 " (hill of white bottle byre old wine) be did not pack a box " element bottle " liquor, price interval is in 10-20 yuan between.

Be aimed at the problem that prevent bogus, chen Shijun of assistant factory director of byre hill brewery expresses, set out from the angle that controls product cost, the product of this price interval is thrown in what prevent bogus respect less really.

The expert inside course of study points out, what increased a product to pack undoubtedly is save to be able to duplicate in what prevent bogus investment to go up quality, for fake the product provided the breeding ground that makes a holiday. Most consumer, whether the liquor that cannot buy through packing judgement is " quality goods " . Although byre hill was not participated in through making false delusive consumer, but have " I do not kill Bai Ren, bai Ren dies because of me however " over- . A lot of consumer preference " Bai Niu 2 " the reason has 2, one of, namely tall sex price is compared; Secondly, it is the security that the brand force that byre hill and its parent company arrange Xin agriculture brings, dependability. If prevent bogus to throw not do one's best to guide the wine that send a holiday runs rampant as a result of oneself, if things go on like this, can produce huge to already making the oneself brand of 800 one's remaining years negative effect. Final likelihood brings about his to lose extensive masses faith.

In addition, of false wine run rampant to also be reflected gave byre hill to appear to selling the management of terminal problem. Sign up for a report according to Beijing business, of two kinds of disparate price " Bai Niu 2 " hall and of emperor sell in the market, staff member of byre hill brewery however turn a blind eye to.

Of staff member of byre hill brewery disregard, to shopkeeper character, it is undoubtedly a kind indulgent. False " Bai Niu 2 " profit is compared undoubtedly true " Bai Niu 2 " want tower above many, while false wine is popular, also be pair of true wine markets covert extruding.

To this, cai Xuefei of liquor industry analyst expresses, byre hill sheet tastes sale overheat, the strength that the enterprise accuses to prevent bogus with the product to channel canal does not have seasonable follow-up, also brought about false wine to run rampant. But the civilian wine brand that byre hill suffers consumer to favor fully as, should cherish feather, discretion faces the false wine problem that highlights increasingly, through promoting channel to be changed subtly, through sinking channel, increase terminal channel allowance, raise a product to defend the measure such as bogus, ease the condition that false wine runs amuck on market. Of course, concerned branch also should perfect legislation, strengthen execute the law strength, with all possible means join forces makes false wine as soon as possible disappeared. In those days the false wine of Shanxi a kind of spirit distilled in Fenyang one case, caused disaster to Shanxi wine look forward to almost, till still negative effect returns not complete die now, this is lessons drawn from others' mistakes.

Face a holiday " Bai Niu 2 " flush market environment, the response of byre hill respect makes a person ponder, chen Shijun of assistant factory director of byre hill brewery ever expressed: "False wine already embezzlement the market share of the enterprise, harmed the brand image interest of the enterprise again, more important is minatory the interest of broad consumer and even food safety. But, blow is fake in the duty limits that belongs to a government, if establish the group of information of false wine of a special collect by manufacturer, manpower cost is exorbitant, will affect company profit. Will affect company profit..

In false conduct propaganda " old wine door "

In fact, while byre hill respect is censuring false wine, oneself also because be suspected of " false conduct propaganda " investigation of department be concerneded. According to report of times of an ancient name for China, have consumer doubt, of brewery of hill of byre of Inc. of agriculture of Beijing suitable Xin " byre hill old wine liquor " it is white spirit of solid fluid way pretend to be old wine liquor.

Public data shows, current, beijing arranges justice area to feed medical inspect to be accepted formally already in the light of " white spirit of way of fluid of byre hill solid pretends to be old wine liquor " be related, consistent case is investigated.

As we have learned, old wine is to point to in the keep in storage in container of lay aside wine proper time, the necessary process in making the liquor with attune of wine body humorous, downy mouthfeel is produced, say again old ripe. And " byre hill old wine liquor " burden watch shows, its raw material is white spirit of way of water, broomcorn, liquid state and edible flavor.

The data shows, white spirit of solid fluid way is with white spirit of solid state way (the white spirit that do not cancel shift under white spirit of way of 30%) , liquid state and becomes.

Visible, of byre hill " white spirit of solid fluid way " with " old wine " the standard is limitted mediumly not to agree in liquor category. According to report of times of an ancient name for China, think inside course of study, the alcohol that solid state law produces, can saying is " old wine " , white spirit of solid fluid way (contain many edible alcohol) mark is called " old wine " be suspected of false label.

To this, rhodium gentleman arranges Xin agriculture to give out to byre hill brewery and its parent company cover case, put forward " you use white spirit of solid fluid way to pretend to be old wine liquor, whether to belong to excuse me solid? " , " what is you roll out of all kinds wine to taste divisional standard? " wait for a problem, end when distributing news dispatches, stop, did not accept arrival from byre hill and respect of suitable Xin agriculture any means reply.

Of suitable Xin agriculture " lock the door "

"Old wine door " with " the door that prevent bogus " exposure, make indeed industry understands hard. The personage inside course of study expresses: "As " Beijing wine " delegate, itself of byre hill a strong spirit usu. made from sorghum has powerful brand force, be necessary excessive conduct propaganda?

Its parent company arranges what Xin agriculture has state-owned capital background more to appear on the market enterprise, why does byre hill still put forward to hit a holiday to affect company profit?

A variety of evidence, the net profit issue that lets person couplet not hard think of its parent company arranges Xin agriculture.

Run newspaper story according to China, the management activity that because be announced in annals,byre hill parent company arranges Xin agriculture cash shedding and attributive appear on the market profit specified number spends company shareholder net not to match, those who got reach place greatly ask ask.

Money newspaper shows, its battalion closed 2017 it is eleven billion seven hundred and thirty-four million yuan, grow 4.79% compared to the same period; Implementation vest in appears on the market profit of company shareholder net is 438 million yuan about, grow 6% compared to the same period. However, its manage the cash that the activity generates to shed net specified number to be 2.47 billion yuan about, compared to the same period amplitude is in 145% above.

Suitable Xin agriculture expresses to this, net specified number of management cash flow increases, because the firm inside report period closes sales money be caused by beforehand,basically be.

As we have learned, the enterprise is in receive when receiving sales fund beforehand, the sale contract of commodity or service had be notted fulfill, cannot regard income as enter an item in an account consequently. Because the media such as this sina negotiable securities thinks, this action existence adjusts profit, conceal outstanding achievement disrelish.

And sign up for a report according to masses negotiable securities, suitable Xin agriculture or in a planned way appear on the market liquor business alone, suitable Xin agriculture adjusts outstanding achievement, do not eliminate promising the likelihood that this prepares. To this, jin Yofeng of liquor sale expert expresses: "Agriculture of prospective suitable Xin is in energy focusing very hard also liquor is alone edition of a business piece on, but also line of business of wine of hill of existence general byre from appear on the market the company is taken, run the possibility that appear on the market alone. Run the possibility that appear on the market alone..

Conjectural to media byre hill appears on the market independently, the netizen expresses: "Through using beforehand gathering pretends to be cash to flow, such practice does not have sincerity too, although can appear on the market, the investment value of its stock also can sell at a discount greatly. The investment value of its stock also can sell at a discount greatly..

In " the door that prevent bogus " , " old wine door " , " lock the door " under the weigh that waits for a problem, how to make consumer and capital market new pick up a confidence to its, concern byre hill and its parent company to arrange Xin agriculture to carry out not only " the whole nation changes the strategy " success or failure; Also be capital market thinks of value of byre hill investment " vane " , how does a got-up affair develop, rhodium gentleman will pay close attention to continuously.