Glide to solve winter guest discharge difficult problem, the Gu Beishui 3 years ago presses down construction of Ceng Dashou pen, conduct propaganda " cereal of Great Wall ice and snow " project of field of this glance snow, but reporter of Beijing business newspaper learns solely, this ski field is long after trying operation 2015 be demolished because of reason. In be investigated on the spot, the staff member tells a reporter related scene area, inside area of scene of cool with cold water or ice of ancient north water " cereal of Great Wall ice and snow " do not open to the tourist already, this project invests 10 thousand yuan thousands of, look the establishment such as the visitor hall inside field of forward slip snow, slideway already all was demolished, had afforest, plant afresh arboreous. To this, the close cloud area that water of bear ancient north presses down supervisory function international of clever hill of minister stage mist is recreational go vacationing chief expresses related division management committee, this project is examined and approve because of examining and approve formalities to was not passed completely. And of ski field demolish, also let cool with cold water or ice of ancient north water continue to encounter the four seasons manages bottleneck.
01
The cereal of ice and snow that disappear
The Gu Beishui that relies on mode of travel of minister stage Great Wall and black town is pressed down, cast off the fetters and handcuffs of difference of passenger flow of weak busy season hard from beginning to end however. According to Gao De APP of map mobile phone shows, in the distance Gu Beishui presses down hall of ticket of scene area carry out northeast direction 2.1 kilometers, arrange half hours of place on foot, have the name is " cereal of Great Wall ice and snow " project, had suspended doing business at present. When Beijing business signs up for a reporter to be visited actually according to navigation, saw one goes up really near the public house of building visitting capital that presses down in Gu Beishui of hill " branch road " , the map shows this can lead to cereal of Great Wall ice and snow. But when the travel before wanting to arrange this when the reporter, immediately by scene area the staff member is blocked, state the ski field on hill has been demolished clearly, open to the tourist no longer.
Scene area seeks advice inside hall of carry out ticket be in a staff member to express, do not know to ever had offerred ski field item to Gu Beishui town. Nevertheless, in Beijing Gu Beishui presses down small gain of government of travel limited company to go up, still can see this company ever arrived in December 2014 during Feburary 2015, had released more than 10 conduct propaganda to this project. In January 2015, investment of cool with cold water or ice of ancient north water develops square, black to press down Chen Xianghong of travel Inc. president more " personally " the pertinent information that released cereal of ice and snow on small gain. In those days on January 6, gu Beishui presses down official small gain to publicize, before Feburary 17, 2015, every enter the visitor of small town public house, hotel, will obtain give cereal of Great Wall ice and snow to experience freely a piece. And by that month, this are small rich releases a message to say again, cool with cold water or ice of ancient north water is rolled out " rambling small town kisses light of period of the day from 11 pm to 1 am " formula of winter indulgence two-men, and attach day cat Gu Beishui presses down travel flagship store buy a link. According to introducing, after purchasing this one formula with ferial 1188 yuan, on the weekend 1388 yuan price, with respect to the luxurious guest room that can enter water to press down big public house, include free swimming to press down entrance ticket at the same time two pieces, Western-style food of building visitting capital, have a good swim certificate of experience of ski of Gu Jiating of ice and snow of Eden of ice of small squirrel dream, Great Wall many give a project.
The personage of know the inside story that is close to Gu Beishui to press down confirms to the reporter, cereal of Great Wall ice and snow always invested dimensions to achieve 30 million yuan really, ever faced in-house personnel to had been opened 2015, the establishment of fundamental form a complete set related field of hall of that moment visitor, ski had built entirely, many in-house personnel are right of ski field demolish sigh unceasingly.
02
Several ten million invest " hit water to float "
Beijing business signs up for a reporter to investigate discovery, press down cereal of Great Wall ice and snow to Gu Beishui at present " die young " reason, industry circulated many version. The staff member tells a reporter related area of scene of cool with cold water or ice of ancient north water, this ski field once had done business external, entrance ticket is 30-50 yuan / piece, however last year November, this project however because of " do not let build " and demolished, had retreated at present return n cultivated land forest kind went up arboreous. Personages of afore-mentioned know the inside story disclose, actually, cereal of Great Wall ice and snow fails to do business smoothly all the time it seems that, because ski field project destroys vegetation,ever still came out inside course of study, and be interrupted to examine and approve a program by the government, face demolished news.
At this point, reporter of Beijing business newspaper also travels to close cloud area appoint undertook seeking testimony. Close cloud area travels appoint the staff member expresses propagandist division clearly to had not heard of cereal of ice and snow of city of Gu Beishui's alcalde this one project, "Why to plant no matter the project of the type, must examine and approve in all branches, check and accept, after calibrating qualification, maturity, close cloud area travels appoint just can undertake conduct propaganda external, but we never had publicized this one project before this. " this staff member expresses.
Subsequently, travel in close cloud area appoint of the staff member how-to below, reporter of Beijing business newspaper contacted close cloud area again international of clever hill of minister stage mist is recreational go vacationing division management committee. Canal appoint response of can relevant controller, cereal of Great Wall ice and snow examines and approve formalities not complete, so 2015, did not open to the outside world 2016. But here when reporter inquiry the circumstance issues conduct propaganda of rich of official of cereal of Great Wall ice and snow to do business external when whether content violates relevant regulation, this controller expresses to not be clear about.
The personage inside course of study is analysed, nearly two years Gu Beishui presses down yield to reduce, be in debt to increase ceaselessly, the ski field item that the cost makes 10 thousand yuan thousands of hit water to float again, to the enterprise character is the loss with not small brushstroke indeed. In annals showed green stay away from home 2017, spend brigade of the blueness in 2017 in those days yield 58.82 million yuan, photograph comparing dropped at eighty-seven million eight hundred and twenty-seven thousand nine hundred yuan of 2016 33.03% . To this, this report expresses clearly, because Gu Beishui presses down yield to reduce,yield is reduced is. Data shows, gu Beishui pressed down implementation battalion to receive 979 million yuan 2017, grow 35.16% compared to the same period; Annual accumulative total welcomes a visitor two million seven hundred and fifty-three thousand six hundred person-time, grow 12.89% compared to the same period; But net profit is 114 million yuan, drop compared to the same period 45% . Press down travel Inc. photograph to compare with the black force is subordinate black in be together, gu Beishui pressed down net to be equivalent to former 1/6 controlling only last year. On this foundation, 2017, cool with cold water or ice of ancient north water is indebted and aggregate 2.633 billion yuan, relatively grew nearly 200 million yuan 2016.
03
Of fall of weak busy season painful
Look in the expert, in the final analysis, gu Beishui presses down project of ice and snow of mount a horse or sell fall of passenger flow of fatigued and weak, weak busy season to settle winter scene region bigger wait for a problem. Statistic shows, nearly two years, gu Beishui presses down the fourth quarter to recieve a tourist to measure insufficient annual to recieve the 1/4 of the number. Specific for, the four seasons was spent 2016, gu Beishui presses down boreal tourist quantity to be 520 thousand person-time, 22% what occupy annual to recieve a number; And the four seasons was spent 2017, the tourist volume that Gu Beishui presses down drops to 490 thousand person-time, reduced 30 thousand person-time compared to the same period, recieve a number to occupy annual when season 17.8% .
In fact, sell exhausted weak issue in the light of winter scene area, outside dividing cereal of Great Wall ice and snow, cool with cold water or ice of ancient north water ever still rolled out cableway of noctivagant Great Wall, noctivagant boat, hot spring, lamplight the groovy category eye such as traditional and Shui Wuxiu, Thespian, acrobatics; Also with " Christmas small town " , " meal of Gu Beinian night " , " Great Wall temple fair " wait for a theme to make winter activity, development goes snow ground Great Wall to view and admire, a series of winter such as temple fair, section glacial vulture, food festival, hot spring travel product, in order to promote scene area person spirit. But come round to look with respect to eye, gu Beishui presses down winter travel product to drive annual tourist quantity effectively to allocate more balancedly hard indeed. Afore-mentioned close cloud areas travel appoint propagandist division staff member also speak bluntly, although cool with cold water or ice of ancient north water is inchoate,ever had made the item such as glacial carve, but the effect is not particularly good.
According to statistic, this year first quarter, gu Beishui presses down implementation battalion to receive 160 million yuan, grow 16.93% compared to the same period, recieve tourist person-time to keep balance basically compared to the same period; Net profit loss already amounted to sixteen million five hundred and seventy-six thousand nine hundred yuan. Up to on March 31, 2018, gu Beishui presses down capital total 6.342 billion yuan, indebted add up to 2.805 billion yuan, indebted rate is asset 44% .
To this, researcher of engage by special arrangement of center of travel of courtyard of Chinese company division poplar Yan Feng is analysed, from macroscopical environment character, cool with cold water or ice of ancient north water is proximate be in Beijing bear the Luan of corridor makes the same score a county, except cool with cold water or ice of ancient north water, congener product supply is richer and richer already inside this area, competition is intense with each passing day also. "Show level, beijing takes up this kind to ski field hill body woods, and can take bearer labour to build the contaminative establishment such as snow to examine and approve gradually hasten is severe, gu Beishui wants to build ski field difficulty again inside town scene area really bigger. " program of travel of Beijing combination university and Zhang Jinshan of development academy researcher express.
Beijing combines university travel institute to teach Li Baiwen to point out, gu Beishui presses down brigade of the blueness in having to endorse, and as landed as Long Hu still collaboration develops project of travel real estate in scene area periphery, appear durative considerably the possibility of deficit is not tall. "Regard north as small town, cool with cold water or ice of ancient north water wants avoid seasonal interference difficulty is greater. But the enterprise also can be reduced as far as possible through business and product seasonal element influence, premise is balance good cost and accrual. " Li Baiwen expresses, cool with cold water or ice of ancient north water can pass long-term operation experience, fractionize gives potential weak, peak period, undertake accepting or reject between this, will more energy is put in busy season and potential market. In addition, garrison post of ancient north water is current battalion receives main support activity to pull move, but belt of culture of city of section chief of ground of this scene area, should farther a Great Wall culture, northward culture, native land culture is blended in in taking activity and product, had done " small town + the Great Wall " development is used, and cannot duplicate purely mode of black town travel.
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