Deng Li Yuanyu (DangLeNguyenVu) praise for Vietnam the spokesman of this coffee big country, had not been. The group of Central Plains coffee that he establishs (TrungNguyenCorp. ) it is the coffee shopkeeper with the biggest Vietnam, group business already extended China and southeast Asia market. And is his author how accomplish?
When reading an university, deng Li Yuanyu and classmate like to drink coffee very much. The coffee culture of Vietnam comes from colony of 19 centuries France period, coffee became the requisite that local lives daily already, without giving thought to men and women, everybody loves to drink coffee of on one cup of ice. 1996, deng Li Yuanyu of 25 years old took a fancy to coffee will be Vietnam most potential industry, "Want to abandon medical service from business " . Right now, the medical courses in general of Deng Li Yuanyu had been read big 4, the family decides to his terribly indissolubles.
He admits to establish group of Central Plains coffee is whole in the process, "Count this paragraph of time, most hard " . Final, parents still agreed with the choice of Deng Li Yuanyu. "Close affection can conquer everything. " 1986, vietnam starts economic reform, change through 10 years, when Deng Li Yuanyu achieved office to manage 1996, "Was full of vigor everywhere, want you to have the courage to think and act only " .
The state beautiful Sichuan that he chooses to be saved in Vietnam big Le does poineering work, because Vietnam is mid,be downy area is inherent it is coffee fertile soil, teem with Alabika (Arabica) with Luobusida (Robusta) beans of two kinds of coffee. The whole world is here one of place of production of 10 big optimal coffee. At the beginning, deng Li Yuanyu buys machine of bake of a coffee with 200 dollars, a cubby was hired below the classmate's help, and Trung Nguyen of fascia make it (meaning for " Central Plains " , the name of local minority) .
He wants to rely on to sell coffee to change local poverty. There is capital on the hand, deng Li Yuanyu is used " lend chicken unripe egg " method, go from door to door go canvassing coffee is cultivated door offer coffee beans, after waiting for him to sell a coffee, divide into again.
After collect of free raw material is neat, his person picks up the telephone, roast coffee, riding a bicycle to deliver the goods. At that time, also a lot of people start together with him. "Others jest I, how to have so great name to the company? " but mere 6 months, his Central Plains coffee exceeded the sales volume that fastens the home, the bicycle of deliver goods also became autocycle. Basically be he observes, vietnam coffee presses a root to say without the brand at that time.
"And I from pack and cent is sold on, differ with others. " for instance, central Plains coffee need not vacuum-packed, because vacuum can affect the aroma of coffee. Deng Li Yuanyu or Vietnam " concessionary manage " pioneer, he established standard of unified brand, quality to Central Plains coffee, big thrust is wide. Nowadays, company of Central Plains coffee already had 3000 stuff, and lorry motorcade, still be Vietnam joins in the company with most inn, already landed overseas market.
Deng Li Yuanyu calculated brushstroke Zhang, "Normally, every create global coffee industry 20 dollars production value, coffee beans cultivates a country to be able to distribute 1 dollar only. And most profit, fall into nest and star Buck the transnational corporation of and so on. " he is determined " batter down " old order. He predicts, henceforth inside 15 years, if improve coffee beans productivity, additional value increases in the bake of coffee beans and bag mount, vietnam should be OK gain profit from inside coffee production 20 billion dollar.
