On June 26, brand Finance of advisory firm of well-known trademark value and strategy releases international formally " 2018 year whole world is the most valuable milkings brand 10 strong " , yi interest cut obtains latent capacity of global milkings brand the first, continue to hold a title global milkings tastes list price to be worth the 2nd, revealed the force of Chinese brand in world stage again. Announce in the corresponding period " 2018 year whole world is the most valuable food brand 50 strong " in pop chart, with one action of Yi interest group is jumped litre to brand a list of names posted up the 3rd, before becoming 10 in go up exclusively the Asian breast look forward to of a list of names posted up, reflected Yi Li to be in of Asia and even whole world all-around integrated lead dominant position.
Brand Finance is international value of 5 old brands evaluates one of authoritative orgnaizations, the history that evaluates a domain to have more than 20 years is worth in brand price, its evaluate method and qualification to pass attestation of ISO of international Committee on Standard, have high authority in the world. Sheet of a list of names posted up shows, value ratio of Yi benefit brand grew 43% considerably 2017 2018.
Character is the brand with best enterprise. "Yi Li namely character " , it is the company article of creed or faith that Yi interest group stands fast from beginning to end. Yi Li offers character to ensure for consumer with Yan Ke's standard, its famous quality canal accuses " 3 lines " let abroad supplier do it open-eyed. Detecting in regulations, yi Li promotes on the foundation of GB line 50% , establish graticule of look forward to, promote again on the foundation of graticule of look forward to 20% as inside control a route, 3 lines are layer upon layer guard a pass, ensured the product quality that deserves reliance.
In the meantime, yi Li advances internationalization strategy actively to carry out, the resource that uses the whole world does good milk of a cup of China, good with a cup milk goes modelling good brand of a China. Be in " one belt all the way " the proposal is how-to below, yi Li is deepened " the whole world knits a net " the strategy, came true " introduce come " and " go " two-way drive, introduce international ceaselessly banner technology and remarkable person with ability, hold to product innovation research and development, yi Li is in grandma source, research and development, market multidimensional degree send force continuously, drive global industry catenary to be able to develop continuously ceaselessly. Come for years, responsibility of society of travel of Yi Li active carry out, to mark through deepness U.N. can develop a target continuously, successful exploration gave exclusive " method " , formed " standard " + " system " + " practice " " Trinitarian " Yili mode. On June 26 the corresponding period holds " peak of brand of liability of company of the 3rd 2018 China is met " on, actual strength of Yi interest group receives in glory brand of responsibility of citizen of 2018 China enterprise 50 strong.
Notable is, be in hand in hand after Beijing Olympic Games, current, yi Li pulls a hand successfully already 2022 Beijing Olympic Winter Games, became the healthy food company that home serves summertime Olympic Games and Olympic Winter Games exclusively at the same time.
The expert inside course of study expresses: This Yi interest cut obtains latent capacity of global milkings brand the first, global food brand achievement of third class, reflected the reliance with global qualitative to Yilipin consumer, also reflected Yi Li to be in the integrated lead dominant position with Asia and even all-around whole world. Future, by right of " character is base, innovation is aided force, whole world is shared and responsibility is carried in all " active practice, yi Li will consolidate the whole world breeds further course of study the position of the first a group of people of same interest, model the Chinese brand that has global force, forward " the person that the healthy provision that makes the whole world be worth to trust most is offerred " wish scene stride.
