Sun Yang is violated compasses move outfit ascend the stage that receive award to be criticized, in

? Asia Game man final of 200 meters of crawl, sun Yang with 1 minute of 45 seconds 43 win championship, national anthem is played, the Five-Star Red Flag rises gradually. Say normally, this is the thing of a win honour for that it is a country. But, a person with high aspirations and determination also discovered a few problems from Sun Yang body.

Sun Yang wears getting award to take is 361 ° brand, this is the brand of his own Dai Yan. However, the sponsor of Asia Game of this go out for a battle of second nation group is how to step. Sun Yang is wearing the dress of 361 ° to appear on the stage to receive award, made pretty good conduct propaganda for 361 ° . But, this disagreement custom.

Be in sports competition ground, star people the acting word contract that accepts some sports product, the product of corresponding brand is being worn in appropriate occasion, give no cause for more criticism. But want to notice, that must be " proper " circumstance. When China delegacy and how to step after coming to an agreement, reclothe of 361 ° get award to take, such true disagreement custom.

And when be being censured by a lot of people in Sun Yang, a lot of people can't help can remembering a thing. Once, chinese basketball bound also has produced similar issue. Last year Tianjin the national games when, tall red sports is the dress sponsor of the national games. But when male basket match awards prize, two big stars show the Zhou Qi that gives fight on behalf of Liaoning male basket and Guo Allan intentionally the Logo of brand of him Dai Yan.

Fortunately, the basket at that time assist chairman Yao Ming discovered this one circumstance. When awarding medal, yao Ming stops intentionally, expression tells Zhou Qi gravely: "Pull your slide fastener! " kill two hawks with one arrow of it may be said of Yao Ming this action, give already sufficient player face, revealed the care to the player, also took care of the face of the sponsor.

Acting Yan Mou is planted brand and undertake conduct propaganda, this is very normal thing, but must notice time and circumstance, and must not conflict somewhat with collective interest. Yao Ming knows very well this, and the way is very perfect also. Do not become circumference without custom, not be everybody has Yao Ming's so tall feeling business, but if do not have Yan Ke's system to come check these word, probably sports is encircled and the collaboration between commercial group is met turn things upside down.