On August 22, add announce to finish 110 million dollar C annulus financing, investment just is Asia of orchid strong and pervasive fragrance, TPG, the add that held water in May 2014 father Chen Xiaoliang is engaged in mobile Internet advertisement working before this, in September 2014 add obtain a vessel to get together invest 3 million yuan; In March 2015, obtain achieve great exploit, Hua Lu together 100 accept invest 10 million yuan; In September 2015, obtain peaceful of Yun Yi investment, country one waits add up to 30 million yuan of investment.
Add group author holds CEO Chen Xiaoliang concurrently to express, the group will continue to devote oneself to to make service of better operation complete link. The devoted strength that this financing basically will use at increasing a group to innovate in the technology to go up, drive those who have business to upgrade continuously enlarge market share; Use at the research and development of innovation business and hatch at the same time.
Add the group devotes oneself to to become a company " user operation copartner " , platform of user operation SaaS is covered below the banner at present - add, platform of advertisement of interactive type effect - push ah two big advocate business Wu, offer cover " the user is added newly - keep - active - change now " solution of complete link operation.
100 million Europe ever had reported add in the past reach push, "Add " through offerring integral operation tool, activity for mobile APP custom-built tool, sign in tool, user grows a tool, help enterprise reduces investment of operation research and development and manpower cost, promote APP operation efficiency; "Push ah " turn through suspension pushbutton, page coming true to jump inside mobile APP, the message is pushed send the interactive type that waits for implementation shift APP ad, compare traditional discharge ad, push ah can use operation means to realize online advertisement more deepness is interactive with keep.
2013 is the first year of an era or the reign of an emperor of development of Chinese mobile Internet, of 4G license plate through making China mobile Internet development gains the biggest breeding ground, ai Rui data shows, only market of Chinese mobile Internet amounted to two hundred and thirteen billion four hundred and eighty million yuan 2014, grow 115.5% compared to the same period, " Chinese mobile Internet develops a report (2018) " show, china still is the market of mobile Internet application with the biggest whole world, up to 4.03 million shift application are monitored in all by December 2017, only dimensions of shift application market achieves 786.5 billion yuan.
Compare huge market, user of Chinese mobile Internet is added fast enter flowing period, questMobile data shows mobile user had approximated the share in March 2018 1.1 billion (1.09 billion) but increase rate also drops to 5.4% , "Total flow is adjacent and dried up, bring about existing discharge contention to ankylose further " , mix with discharge than PC Internet click for active make an on-the-spot investigation, mobile Internet more the day work that inspects APP and lunar vivid circumstance, value of the operation inside APP becomes more important.
Accompany Internet population bonus to drop further, add think " operation " can make Internet firm important department, assume the job such as user keep, growth, operation job involves an area wide, demand side is much and trival, because this interiorly gets the efficient support of product Technical Division very hard.
General APP can have integral system or store, the user is passed be consumed in APP or get integral interactively, to developer this part function is not APP core function, it is an user however active He Zhongcheng spends a service, the product is first level is not strong. Add in mobile Internet inchoate cut the market, it is core with SaaS business, undertake cooperative with developer, offer the operation management module such as award management system, integral system, activity management to export a service.
Besides the help developer builds operation module and function quickly, add to operation person also provide operation data and tool, integral of UV/PV of attention of the person that help operation, order, daily user and mobile circumstance, adjust operation strategy in time, promote operation efficiency. At present add accumulate service developer more than 10000, touch amount to user of 1 billion mobile Internet, serve Guo Aiji early or late art, sina small gain, hungry, the enterprise such as Baidu map, already spread out collaboration with enterprise of head of part of domestic TOP 300 APP.
Besides providing deepness operation, add also have new acknowledge to discharge. Compare the flow dominant position of head APP, major APP discharge cannot achieve discharge to change show a doorsill, 2016 add the group is rolled out " push ah " , it is oriented advertisement mode through operation, implementation changes to value of mobile APP discharge now.
In 100 million Europe in be being interviewed before this, push ah chief expresses, APP operation causes discharge management to need platform government ability to create value dispersedly, collect APP fragment to change discharge through the means such as activity, game, APP media advocate need not fear the user experiences and implementation sheds quantitative change to show, advertisement advocate also can get effective flow.
Push ah make user and APP through the means such as the activity on compositive operation game, line interactive crucial node, include custom-built and quick advertisement entry: Suspension icon, PUSH is pushed send, information center, mobile center of all kinds the function of original unripe formula enters the mouth, among them " the activity puts in " engine is mixed according to attribute of different APP crowd think to what the user experiences will put in an activity, platform judges advertisement funnel through property keeping in crucial node to the user, decide advertisement according to paying cost node advocate pay cost effectively the point.
After this financing is finished, 2018 add platform of user operation SaaS starts entire industry position, the commercial form that leaves strategy of on-line systematize operation and line different field undertakes deepness is united in wedlock, help what hypostatic enterprise implements user operation system below the line build, lead a service to upgrade. At present add had scooped up with sea floor, Lai of the beautiful electric equipment of Qu Chen, nation, one steam, bank that enrol business, Visa, Po is elegant spread out collaboration, gain cooperation on behalf of sea floor with meal industry among them, engineer a variety of operation setting for its, prospective add industry of meal of base oneself upon, extend course of study of more line be issued to lower levels, make plan of operation of complete set user in the light of industry characteristic, serve entire industry client.
